The Purse Podcast

Fiona O'Donnell McCarthy is a Principal at True Ventures. For more than a decade, she has partnered with founders to drive product innovation and help them to create the futures they envision. Her experience spans product management, strategy, and business development for both consumer and B2B companies.

Most recently, Fiona was the VP of product for direct-to-consumer food company Daily Harvest, where she built and led teams responsible for the digital customer experience, data products, and internal business systems.

Fiona studied human biology and published research on cognitive development at Stanford University, which influenced her distinct perspective on how technology shapes human behavior and vice versa. She accredits her competitive swimming career, which led her to Olympic Trials in 2008, for igniting her curiosity around breakthroughs in human performance — and how innovation can bolster wellness.

We cover the following in our conversation:

• How do you define the world of crypto and Web 3.0?
• Size of the market and potential for growth
• What is going on in this space right now?
• What are you seeing in terms of women & diversity in this space in the US/globally?
• How can we encourage more women in this space? Why is that important?
• How do you decide who to invest in and what process do you go through?
• How will having more female VCs change the early stage investing landscape for women?
• How do you invest your own money?
• Final message for women: how can more women get involved?