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The Purse Podcast

93 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#76: The UK startup ecosystem, female founders, fund raising and investing in female-led innovation with Julia Elliott Brown

Julia Elliott Brown is a highly respected entrepreneurial advisor working exclusively with female founders, with a wealth of experience in inspiring, coaching and supporting high-growth potential businesses.

As a serial entrepreneur working in the start-up industry for over 25 years, Julia has built, funded, and grown several successful companies from fashion-tech, consumer data, publishing, e-commerce to consultancy, and is highly experienced in raising investment finance. Julia is an advisor, mentor, workshop leader, accomplished public speaker, and a long-standing judge at the Great British Entrepreneur Awards. She is the founder and CEO of Enter The Arena, providing investment expertise and business coaching for female founders, host of leading business podcast Fundraising Stories with Female Founders and author of RAISE: The Female Founder’s Guide To Securing Investment.

Supporting start-ups every step of the way, Julia is committed and highly involved with her clients as they progress through their growth journey. As strategic advisor, she helps clients to navigate the scaling and investment process effectively, developing fundraising skills, leadership skills, business acumen and the confidence needed to enter the arena and smash down the barriers to success. 

We cover the following in this conversation:

  • The UK startup ecosystem and startup investing since the pandemic started in 2020
  • Julia'a new book, Raise: The Female Founder's Guide to Securing Investment
  • How to successfully raise as a female founder 
  • How to do due diligence on potential investors and when to walk away 
  • Female angel investors and why we need more men to invest
  • How to encourage more women to invest.


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