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The Purse Podcast

92 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#23: Building an impact startup and how to invest with Wai Foong Ng

Foong Ng is the founder and CEO of impact startup, Matchable. 

Foong was previously a Director at PwC advising on structuring M&A deals for Private Equity and Real Estate Funds. 

She also founded Suit & Pie, a blog and community for and about inspiring women (and men!) inspired by the Lean In / Sheryl Sandberg movement, and the Suits & Startups community, bringing together City workers and entrepreneurs. 

She read Law with French Law at Cambridge University before becoming the accountant her parents always wanted her to be. In 2019, she left accounting to become the founder of Matchable. 

She would do most things for cake and coffee, and when not working she can usually be found double-timing to big beat drops on a spin bike or treadmill!

We cover the following topics in the podcast:

  • The impact startup Matchable: what is the pitch?
  • What were the early days like?
  • Fundraising: what was it like as a female founder and as a female founder for an impact startup?
  • Have investors changed their approach to investing for impact (as a result of the pandemic)?
  • Female investors vs male investors
  • How do we encourage more women to invest?


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