Cover art for podcast The Purse Podcast

The Purse Podcast

93 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#86: How women manage risk as investors, at work and in life with Michele Wucker and Barbara Stewart

Michele Wucker is a strategist, speaker and best-selling author. She coined the term 'Gray Rhino' as a call to take a fresh look at how we respond to obvious probable and impactful risks.

She founded the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World.

Barbara Stewart is a Chartered Financial Analyst with 30 years of investment industry experience, five years as a foreign currency trader, more than two decades as a portfolio manager for high net worth entrepreneurs, and for the past six years doing interview driven research from multiple global financial institutions.

Thirteen years ago, Barbara saw a need to challenge outdated financial industry stereotypes and share positive messages about women and money. Today, Barbara is recognised worldwide as one of the leading researchers in women and finance. Rich Thinking, global research papers quote smart women and men of all ages, professions, and countries, and are released annually on International Women's Day on March 8th. To find out more about Barbara’s research, visit

We cover the following in our conversation:

  • We talk about risk: why we need to understand it 
  • How it relates to women specifically around money and investing
  • Negative stereotypes and money myths
  • The impact on women- how they invest and how they are perceived by the financial services industry
  • How women can overcome systemic risk in order to ensure their financial resilience and their financial security
  • Investing in yourself.



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