Cover art for podcast The Purse Podcast

The Purse Podcast

93 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#77: Building a business and investing for profit and impact, 'the exit' and why women need to invest with Anna Sofat

Anna Sofat, known as the Voice of Women’s Wealth, is passionate about money being a force for good in business and beyond. As an award winning and highly qualified financial planner until recently, she had advised private clients for over 20 years.

She is a regular contributor to national press and TV and has been a judge for various industry awards over the years. In the past she has chaired the Nucleus Financial Services Advisory Board and was non-executive director at Fair Finance, the micro finance social business.

Anna is a graduate of Hull University and has a Masters from LSE. She holds the Chartered Financial Planning and Certified Financial Planner qualifications.  She has been awarded the’s Financial Adviser of the year and was recognised as the Top female Adviser by Financial Adviser. In 2019, she was awarded the Women Financial Adviser of the Year by Professional Adviser and voted its Personality of the Year in 2020.

Anna founded Addidi, a financial services boutique for women. Addidi was regularly featured as one of the Top 100 Advisory firm by the New Model Adviser and won the Money Marketing Small Adviser of the Year Award in 2018. The firm was sold to Progeny Wealth in 2019. Prior to founding Addidi, Anna was the MD at Fiona Price & Partners, providing financial advice for women by women.

Having founded Addidi Angels, UK’s first women business angel, she is an angel investor in a number of businesses and an advocate for female founders.

We cover the following in this conversation:

  • How Anna started her business, Addidi
  • How Anna grew the business
  • Taking outside investment and finding the right investors
  • Media's obsession with unicorns
  • Building a business and investing for social impact (nor just financial returns)
  • The exit: how to sell your business
  • Women's wealth 
  • Why we need more women investing and more women investing in the startup ecosystem. 


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Purse Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens