The Printmaker Podcast - A Business Podcast for Professional Photographers

Do you ever feel like you’ve become lost in your business? Your goals are fuzzy and you are not sure where you are going?

Belle Verdiglione is here to chat with us about how to reflect on your past to shape the future …

Do you ever feel lost in your business? 

Angie and Gina have been there and are here to discuss how they found their “North star", what that means …

Do you ever feel “stuck”  in your business?  

Feeling like you have no idea what to focus on next? 

Have an endless to-do list? 

Or have too much on your plate that you resort to procrastinating instead of working?  

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We've all been there...it's October and the sessions are rolling. You have more sessions in the next 3 months than you've had all year. What's more …

Have you ever felt overwhelmed with your business? Burnt out from spending so much time editing? Kate Hejde is here to talk to us about how soft proofing saved her business. She was questioning if she even wanted to be …

Joe Hendricks joins us today to talk about niching down to scale your photography business. He is a landscape photographer turned elopement photographer and he walks us thought how and why his business has grown so much …

Maggie Robinson of IPS Academy chats with us about how to make IPS work for you.   

"On behalf of all the photographers, I would say we start …

Kaitlin Roten is here to talk to us about high volume school photos. When she realized that doing family photo sessions were taking up too much of …

Do you ever get overwhelmed with the backend work of running your photography business? Angelica breaks down some MUST KNOW topics around bookkeeping and taxes so you can keep your business running legally.   …

Jessica Vallia is a Colorado Springs based photographer specializing in heirloom portraiture for families and high school seniors. She explains her …

In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls …

You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them.

So grab a beverage and block off some time to join us in a somewhat meandering conversation …

Meghan is a portrait photographer based out of Minneapolis, Minnesota and has been in the  photography industry for 20 years. Today she is bringing …

Last week we started collecting data to track the various steps of our funnel. Here’s what to do with those data.

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Wondering where to focus your attention when you start optimizing your funnel? Well, first we need to figure out what data to track so we're not just guessing when we start fixing things. Here's what to track...

Let's …

How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start. 

Want more content like this? Join us at …

In this episode of Funnel Friday we'll start talking about organizing our traffic into groups so we can share the right types of content with the right groups of people (at the right time in the client journey with our …

Do you find yourself constantly trying to stay up with the latest marketing trends in hopes that it will help skyrocket your business? Always searching for the latest tactic that will bring in more clients? We’ve all …

In this short episode, the first in a weekly series, we'll introduce the concept of marketing funnels for photographers and why they're (incredibly) important for your photography business. 

Want more education like …

Do you ever feel like what we do isn't really all that important or that your work can't really be worth thousands of dollars? Give this quick 30ish …

This one simple strategy will help consistently build your clients' excitement for printed products, in a way that never feels sleazy. Check it out in today's 30 Second Sales Tip!

Three Ways We Can Help You Grow Your …

Last week we talked about Cost of Goods Sold. Today we cover the other side of the coin (pun?) - General Expenses. Don't worry, it's only like a …

Hey, just popping into your ears real quick again this week to let you know that the Swift Galleries Black Friday deal is LIVE. 

Between the discount you'll get on Swift Galleries and the 10 MAJOR new features we've …

In today's 30SST we'll talk about COGS, what is it and why it's vitally important that you know it.

Three Ways We Can Help You Grow Your Photography …

Stop me if you've heard this one... "You have to show it to sell it". That photographer who told you that? They meant well. But they're doing it all …

Growing our business from barely-scraping-by to $120,000 in product sales in just 9 months completely changed our lives... but it also almost broke us. In today's 30SST you'll learn the ONE thing we added to our …

In today's 30SST you'll learn that "Feel Felt Found" framework, a simple framework for handling client objections.

Three Ways We Can Help You Grow …

Learn the 5 words a mentor taught me that completely changed how I approached sales, pricing and positioning in our photography market.

Three Ways We …

Quick update on why The Printmaker Podcast has gone silent...

Want to read or refer back to this? Check this episode out in blog post form at https://swiftgalleries.com/software

There’s a lot to consider when choosing gallery wall design and print sales software for your …

In this episode I’m talking to Colorado Springs photographer Amanda Lamb about her journey from being ‘too afraid to charge what she’s worth’ to …

Let's get super practical today with 8 different strategies you can start using RIGHT NOW to bring in (or keep) more money in your photography …

I'm back! I'm kicking off Season Two with a Wall Art series, starting with today's episode on designing gallery walls that sell! If you've ever felt you were "faking it 'til you made it" when it comes to creating wall …

Ready to finally kick Shoot & Burn to the curb and make the switch to IPS once and for all? Today's episode is for you!

Schedule a FREE strategy …

It’s the one photography client we’ve all dreamt about having: the high-end one who’ll happily pay for the real value of the art you make for them. Yep, they exist, and Elizabeth S. is winning in the luxury market!

In …

First of all, what the heck is SEO? And why should it matter to you? In this exciting podcast, we talk to Sara Dunn, self-proclaimed ‘geeky best …

Shoot & burn photographer Kaitlin Roten was making peanuts shooting for other families while not even getting time with her own. In today’s down-to-earth and brutally honest chat, she shares all the mistakes she …

In today's episode you'll hear from Australian photographer Tania G. on how she went from shooting and burning, to generating more than $100,000 in …

"Faking it 'till you make it" when recommending wall art products to your clients? Well, let's get you to "make it" status in the next 15 minutes. In today's episode I'm going to walk you through all of the various wall …

In today's episode you'll hear from Mississippi photographer Kate Brent on how she creates an incredible amount of loyalty from her clients, why she switched from shoot & burn to print sales and how her process has …

Today's interview with Florida photographer Kelly Jones has a little bit of everything for you! 

Here's some of the stuff you'll learn today:

• How …

This week, Iowa photographer Wendy S. joins me for an interview about how she made a $2850 sale, her highest sale ever, despite social distancing. 

Want to implement the same processes Wendy uses in her business to …

Want to know how to make money this week, while Social Distancing, selling prints (even if you've never sold a single printed product before)? Head …

In this final episode in our 3-part "Photo Business Refocus" series, we're going to talk about how to refocus your entire approach to selling your …

Suuuper quick episode for you today where I share a really simple strategy to help you not just HOPE for your target sales averages, but to PLAN for them. Check it out, then head over to our Print Sales for Pro …

"I'd love to sell printed products but my client only want files!" Well... you're right, they do. But there's a simple way to refocus their attention from files to prints... check it out in today's episode!

In this episode Chris will help you see that your constant focus on getting more clients in the door is actually keeping you from focusing on the ONE thing that will actually move the needle the most in your business...

Want a photography business that stands out in your crowded market? This one's for you...

In today's episode, I want to show you how our members are averaging nearly $1400 every sale, while Social Distancing. It's simple and you NEED to be doing it right now. Check out today's episode to get a taste of the …

Not sure about you, but I'm tired of moping around the house like Eeyore, feeling sorry for myself. We've spent enough time thinking about all the things we CAN'T do because of COVID-19, let's spend a few weeks looking …

Finding yourself stretched thin trying to get work done with kids at home? Try these three simple productivity-boosting techniques!

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Adrienne and I have made our Virtual In-Person Sales course free for the foreseeable future. You can download it at https://virtualipscourse.com

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Send in a voice message: https://anchor.fm/printmaker/message

Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some …

Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at https://facebook.com/group/ipsredefined. 

In this quick episode we'll …

Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at https://Facebook.com/groups/ipsredefined

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Are you finding it hard to transition your past and current clients to print sales?

In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering …

Photography Mini Session season is upon us! 
Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"?
In this episode we'll cover 11 simple ways …

Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner.

In this episode, …

Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and …

Learn the entire AEDD Framework for FREE at https://AEDDFramework.com

We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels …

Learn the entire AEDD Framework for FREE at https://AEDDFramework.com

In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout …

Want more photography clients to buy prints instead of files? 

Follow along as I walk you through our simple AEDD Framework for selling prints!  

In …

Stuck trying to figure out which professional photo lab is best for you and your clients?

In this quick episode I'll give you the top 8 factors you …

Just starting out selling printed products to your photography business clients? 

In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to …

One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients.

The sheer number of options available to …

I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process …

I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good …

As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her …

Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these …

This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the …

Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products …