Cover art for podcast The Printmaker Podcast - A Business Podcast for Professional Photographers

The Printmaker Podcast - A Business Podcast for Professional Photographers

71 EpisodesProduced by SwiftGalleries.comWebsite

The question is this:How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families... How can th… read more

71 Episodes | 2019 - 2022

Reflecting on Your Past to Shape Your Future with Belle Verdiglione

December 26th, 2022


Do you ever feel like you’ve become lost in your business? Your goals are fuzzy and you are not sure where you are going?

Belle Verdiglione is here to chat with us about how to reflect on your past to shape the future …

How to Make Your Business Work for YOU with Angie and Gina from Revealing the Narrative

December 7th, 2022


Do you ever feel lost in your business? 

Angie and Gina have been there and are here to discuss how they found their “North star", what that means …

Finding Clarity in Your Business with Natalie Jennings

December 7th, 2022


Do you ever feel “stuck”  in your business?  

Feeling like you have no idea what to focus on next? 

Have an endless to-do list? 

Or have too much on your plate that you resort to procrastinating instead of working?  

Mindset Tips and Tricks to Survive Busy Season With Renee Bowen

October 20th, 2022


We've all been's October and the sessions are rolling. You have more sessions in the next 3 months than you've had all year. What's more …

How Soft Proofing Can Save Your Business with Kate Hejde

October 11th, 2022


Have you ever felt overwhelmed with your business? Burnt out from spending so much time editing? Kate Hejde is here to talk to us about how soft proofing saved her business. She was questioning if she even wanted to be …

Niching Down to Scale Up Your Photography Business with Joe Hendricks

October 5th, 2022


Joe Hendricks joins us today to talk about niching down to scale your photography business. He is a landscape photographer turned elopement photographer and he walks us thought how and why his business has grown so much …

Reclaiming Your Life Through In Person Sales

September 20th, 2022


Maggie Robinson of IPS Academy chats with us about how to make IPS work for you.   

"On behalf of all the photographers, I would say we start …

Successful High-Volume School Photos with Katlin Roten

September 14th, 2022


Kaitlin Roten is here to talk to us about high volume school photos. When she realized that doing family photo sessions were taking up too much of …

Bookkeeping and Tax Basics for Photographers

September 14th, 2022


Do you ever get overwhelmed with the backend work of running your photography business? Angelica breaks down some MUST KNOW topics around bookkeeping and taxes so you can keep your business running legally.   

Shooting to Sell Products to Your Photography Clients

September 14th, 2022


Jessica Vallia is a Colorado Springs based photographer specializing in heirloom portraiture for families and high school seniors. She explains her …

How to Sell More Albums to your Photography Clients by Using "The Stack"

August 18th, 2022


In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls …

Photographer to Follow: LaJune King

August 4th, 2022


You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them.

So grab a beverage and block off some time to join us in a somewhat meandering conversation …

3 Core Photography Business Systems with Meghan Doll, The Art of the Sale

July 26th, 2022


Meghan is a portrait photographer based out of Minneapolis, Minnesota and has been in the  photography industry for 20 years. Today she is bringing …

Photography Marketing Funnels: Calculating Conversion Rates

July 8th, 2022


Last week we started collecting data to track the various steps of our funnel. Here’s what to do with those data.


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Funnels for Photographers: How Do I Know Where to Focus?

July 1st, 2022


Wondering where to focus your attention when you start optimizing your funnel? Well, first we need to figure out what data to track so we're not just guessing when we start fixing things. Here's what to track...

Let's …

Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"

June 24th, 2022


How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start. 

Want more content like this? Join us at

Funnels for Photographers: "Warm" Traffic vs "Cold" Traffic

June 17th, 2022


In this episode of Funnel Friday we'll start talking about organizing our traffic into groups so we can share the right types of content with the right groups of people (at the right time in the client journey with our …

"Chain-Reaction Marketing" for Photographers with Ben Hartley

June 13th, 2022


Do you find yourself constantly trying to stay up with the latest marketing trends in hopes that it will help skyrocket your business? Always searching for the latest tactic that will bring in more clients? We’ve all …

Funnels for Photographers: What's a Funnel (and Why Do You Need One)?

June 10th, 2022


In this short episode, the first in a weekly series, we'll introduce the concept of marketing funnels for photographers and why they're (incredibly) important for your photography business. 

Want more education like …

30(ish) Second Sales Tip: Is Your Photography REALLY Worth Thousands Of Dollars?

December 6th, 2021


Do you ever feel like what we do isn't really all that important or that your work can't really be worth thousands of dollars? Give this quick 30ish …

30(ish) Second Sales Tip: Connecting the Dots (for Fun and Profit!)

November 29th, 2021


This one simple strategy will help consistently build your clients' excitement for printed products, in a way that never feels sleazy. Check it out in today's 30 Second Sales Tip!

Three Ways We Can Help You Grow Your …

30(ish) Second Sales Tip: General Expenses (AKA, The Other Stuff...)

November 22nd, 2021


Last week we talked about Cost of Goods Sold. Today we cover the other side of the coin (pun?) - General Expenses. Don't worry, it's only like a …

Pro Photographer? Don't Miss THIS Black Friday Deal...

November 17th, 2021


Hey, just popping into your ears real quick again this week to let you know that the Swift Galleries Black Friday deal is LIVE

Between the discount you'll get on Swift Galleries and the 10 MAJOR new features we've …

30(ish) Second Sales Tip: What's COGS?

November 15th, 2021


In today's 30SST we'll talk about COGS, what is it and why it's vitally important that you know it.

Three Ways We Can Help You Grow Your Photography …

30(ish) Second Sales Tip: You're "Showing It To Sell It" All Wrong (Here's How To Do It Right)

November 8th, 2021


Stop me if you've heard this one... "You have to show it to sell it". That photographer who told you that? They meant well. But they're doing it all …

30(ish) Second Sales Tip: Open a "Products & Taxes" Business Bank Account

November 1st, 2021


Growing our business from barely-scraping-by to $120,000 in product sales in just 9 months completely changed our lives... but it also almost broke us. In today's 30SST you'll learn the ONE thing we added to our …

30(ish) Second Sales Tip: The "Feel, Felt, Found" Framework For Dealing With Objections

October 25th, 2021


In today's 30SST you'll learn that "Feel Felt Found" framework, a simple framework for handling client objections.

Three Ways We Can Help You Grow …

30 Second Sales Tip: 5 Little Words That Will Change How You Sell Your Photography

October 18th, 2021


Learn the 5 words a mentor taught me that completely changed how I approached sales, pricing and positioning in our photography market.

Three Ways We …

What Happened to Chris?

May 21st, 2021


Quick update on why The Printmaker Podcast has gone silent...

--- Send in a voice message:

Ep 042: What's the Best Photography Print Sales and Gallery Design Tool

April 16th, 2021


Want to read or refer back to this? Check this episode out in blog post form at

There’s a lot to consider when choosing gallery wall design and print sales software for your …

EP 041 - Why knowing your photography business numbers is the NUMBER ONE key to success

April 6th, 2021


In this episode I’m talking to Colorado Springs photographer Amanda Lamb about her journey from being ‘too afraid to charge what she’s worth’ to …

EP 040 - 8 Simple Tips for Increasing Your Photography Business Profits

March 29th, 2021


Let's get super practical today with 8 different strategies you can start using RIGHT NOW to bring in (or keep) more money in your photography …

EP 039 - How To Design Gallery Walls Your Photography Clients Will Love (And Buy)!

March 23rd, 2021


I'm back! I'm kicking off Season Two with a Wall Art series, starting with today's episode on designing gallery walls that sell! If you've ever felt you were "faking it 'til you made it" when it comes to creating wall …

EP 038 - From Shoot & Burn to IPS in 6 Weeks?!? Here's How...

September 23rd, 2020


Ready to finally kick Shoot & Burn to the curb and make the switch to IPS once and for all? Today's episode is for you!

Schedule a FREE strategy …

EP 037 – How Elizabeth Wins Big With High-End Photography Clients

September 8th, 2020


It’s the one photography client we’ve all dreamt about having: the high-end one who’ll happily pay for the real value of the art you make for them. Yep, they exist, and Elizabeth S. is winning in the luxury market!

In …

EP 036 – How Photographers Can Crush SEO to Bag New Clients

September 1st, 2020


First of all, what the heck is SEO? And why should it matter to you? In this exciting podcast, we talk to Sara Dunn, self-proclaimed ‘geeky best …

EP 035 – What NOT To Do When Switching Your Photography Business To Print Sales

August 25th, 2020


Shoot & burn photographer Kaitlin Roten was making peanuts shooting for other families while not even getting time with her own. In today’s down-to-earth and brutally honest chat, she shares all the mistakes she …

EP 034 - How to Pick and Choose Your Own Photography Clients

August 18th, 2020


In today's episode you'll hear from Australian photographer Tania G. on how she went from shooting and burning, to generating more than $100,000 in …

EP 033 - Let's Make You A Wall Art Product Expert In The Next 15 Minutes...

August 11th, 2020


"Faking it 'till you make it" when recommending wall art products to your clients? Well, let's get you to "make it" status in the next 15 minutes. In today's episode I'm going to walk you through all of the various wall …

EP 032 - Want Loyal Photography Clients? Do What Kate's Doing...

August 4th, 2020


In today's episode you'll hear from Mississippi photographer Kate Brent on how she creates an incredible amount of loyalty from her clients, why she switched from shoot & burn to print sales and how her process has …

EP 031 - Kelly Made a $14,000 Print Sale... Here's How...

July 28th, 2020


Today's interview with Florida photographer Kelly Jones has a little bit of everything for you! 

Here's some of the stuff you'll learn today:

  • How …

EP 030 - How Wendy Got a $2850 Photography Sale While Social Distancing

July 21st, 2020


This week, Iowa photographer Wendy S. joins me for an interview about how she made a $2850 sale, her highest sale ever, despite social distancing. 

Want to implement the same processes Wendy uses in her business to …

EP 029 - Make Money This Week Using Virtual Sales

July 14th, 2020


Want to know how to make money this week, while Social Distancing, selling prints (even if you've never sold a single printed product before)? Head …

EP 028 - You Suck at Selling. (This is WHY and How to Fix It).

July 7th, 2020


In this final episode in our 3-part "Photo Business Refocus" series, we're going to talk about how to refocus your entire approach to selling your …

EP 027 - A Simple Strategy For Consistently Hitting Your Photography Sales Goals

June 30th, 2020


Suuuper quick episode for you today where I share a really simple strategy to help you not just HOPE for your target sales averages, but to PLAN for them. Check it out, then head over to our Print Sales for Pro …

EP 026 - How To Deal With "My Clients Only Want The Files" Once And For All...

June 24th, 2020


"I'd love to sell printed products but my client only want files!" Well... you're right, they do. But there's a simple way to refocus their attention from files to prints... check it out in today's episode!

--- Send …

EP 025 - Stop Chasing New Photography Clients And Do **THIS** Instead...

June 16th, 2020


In this episode Chris will help you see that your constant focus on getting more clients in the door is actually keeping you from focusing on the ONE thing that will actually move the needle the most in your business...

EP 024 - How To Make Your Photography Business Un-Compete-Against-Able

May 26th, 2020


Want a photography business that stands out in your crowded market? This one's for you...

--- Send in a voice message:

EP 023 - How To Get $1400 Photography Sales Averages While Social Distancing...

May 19th, 2020


In today's episode, I want to show you how our members are averaging nearly $1400 every sale, while Social Distancing. It's simple and you NEED to be doing it right now. Check out today's episode to get a taste of the …

EP 022 - How to Turn Strangers on the Internet Into Photography Clients...

April 8th, 2020


Not sure about you, but I'm tired of moping around the house like Eeyore, feeling sorry for myself. We've spent enough time thinking about all the things we CAN'T do because of COVID-19, let's spend a few weeks looking …

EP 021 - Productivity Tips for Working From Home

March 21st, 2020


Finding yourself stretched thin trying to get work done with kids at home? Try these three simple productivity-boosting techniques!


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EP 020 - Photography Sales for the Quarantined

March 20th, 2020


Adrienne and I have made our Virtual In-Person Sales course free for the foreseeable future. You can download it at


Send in a voice message:

EP 019 - Photo Sessions Canceling? Let's Make Some Money, Anyway...

March 18th, 2020


Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some …

EP 018 - Swimming Naked with COVID-19 (What NOT to do in your business right now...)

March 17th, 2020


Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at

In this quick episode we'll …

EP 017 - Photographer Resources for the Apocalypse

March 17th, 2020


Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at


EP 016 - 5 Proven Ways to Transition Shoot & Burn Clients to Print Sales

February 17th, 2020


Are you finding it hard to transition your past and current clients to print sales?

In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering …

EP 015 - 11 Ways Photographers Can Maximize Mini Session Profits

October 29th, 2019


Photography Mini Session season is upon us! 
Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"?
In this episode we'll cover 11 simple ways …

EP 014 - Should Your Photography Business Offer Digital Files?

October 25th, 2019


Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner.

In this episode, …

EP 013: Want Referrals From Your Photography Clients? Do this...

October 21st, 2019


Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and …

EP 012: The Anatomy of a Six-Figure Photography Sales Meeting

October 2nd, 2019


Learn the entire AEDD Framework for FREE at

We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels …

EP 011: How to Sell Prints To Every Photography Client (Without Ever Feeling Like You're "Selling")

October 1st, 2019


Learn the entire AEDD Framework for FREE at

In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout …

EP 010: How to Attract Photography Clients Who Want Printed Products (And Are Happy to Pay for Them)

September 4th, 2019


Want more photography clients to buy prints instead of files? 

Follow along as I walk you through our simple AEDD Framework for selling prints!  

In …

EP 009: 8 Factors to Consider When Choosing a Professional Photo Print Lab

August 28th, 2019


Stuck trying to figure out which professional photo lab is best for you and your clients?

In this quick episode I'll give you the top 8 factors you …

EP 008: How to Set Your Photography Print Prices (in 30 Seconds or Less)

August 20th, 2019


Just starting out selling printed products to your photography business clients? 

In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to …

EP 007: How to choose photography print products to sell (without getting overwhelmed)

August 12th, 2019


One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients.

The sheer number of options available to …

EP 006: IPS, Redefined

August 7th, 2019


I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process …

EP 005: Amanda's Trick for Increasing Sales and Repeat Clients with Framed Prints

April 9th, 2019


I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good …

EP 004: Streamlining Your Photography Business Workflow with Victoria Mullaley

April 2nd, 2019


As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her …

EP 003: Photography Print Pricing with Victoria Mullaley

March 28th, 2019


Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these …

EP 002: Choosing Print Products to Sell with Victoria Mullaley

March 27th, 2019


This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the …

EP 001: The Perfect In-Person Sales Process with Victoria Mullaley

March 19th, 2019


Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products …

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