The PR Wine Down
Grab a glass and get ready to wine down! Every two weeks, join PR veterans April Margulies & Laura Schooler as they gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the o… read more
Austin Sandmeyer - PR in the Marketing Mix
Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.
You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/
You can learn more about Beekeeper here: https://www.beekeeper.io/en
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.
Connect with Trust Relations on our website at https://www.trustrelations.agency/
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