Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.
You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/
You can learn more about Beekeeper here: https://www.beekeeper.io/en
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at email@example.com.
Connect with Trust Relations on our website at https://www.trustrelations.agency/
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