The PR Wine Down
Grab a glass and get ready to wine down! Every month, join PR veterans April Margulies & Laura Schooler as they gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other… read more
32: Howie Abrams - Publicity, Production and Publishing
April and Laura are chatting this week with Howie Abrams, former music business executive and author of several books including "Hip-Hop Alphabet," "The Blood and the Sweat: The Story of Sick of It All’s Koller Brothers" and "The ABCs of Metallica." They're diving into the processes of book publishing, artist and band promotion and how PR plays into the mix — including some behind-the-scenes stories about stars like Britney Spears, Kiss and Sick of It All. April and Laura also share some advice for aligning with clients on their messaging and deliver an Anonymous PR Horror Story from a listener who took a PR job that didn't quite match the description.
Find Howie's latest book at https://www.amazon.com/Blood-Sweat-Story-Koller-Brothers/dp/1642932256
PR News of the Week from The Associated Press: https://apnews.com/article/mr-potato-head-goes-gender-neutral-d3c178f2b9b0c424ed814657be41a9d8
Contact the hosts at contact@prwinedown.com
Connect with Trust Relations on our website at https://www.trustrelations.agency/.
Follow us on social media, too!
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/?hl=en
Sound effects obtained from https://www.zapsplat.com.
--- Send in a voice message: https://anchor.fm/prwinedown/message
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to The PR Wine Down
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.