The PR Wine Down
Grab a glass and get ready to wine down! Every two weeks, join PR veterans April Margulies & Laura Schooler as they gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the o… read more
32: Howie Abrams - Publicity, Production and Publishing
April and Laura are chatting this week with Howie Abrams, former music business executive and author of several books including "Hip-Hop Alphabet," "The Blood and the Sweat: The Story of Sick of It All’s Koller Brothers" and "The ABCs of Metallica." They're diving into the processes of book publishing, artist and band promotion and how PR plays into the mix — including some behind-the-scenes stories about stars like Britney Spears, Kiss and Sick of It All. April and Laura also share some advice for aligning with clients on their messaging and deliver an Anonymous PR Horror Story from a listener who took a PR job that didn't quite match the description.
Find Howie's latest book at https://www.amazon.com/Blood-Sweat-Story-Koller-Brothers/dp/1642932256
PR News of the Week from The Associated Press: https://apnews.com/article/mr-potato-head-goes-gender-neutral-d3c178f2b9b0c424ed814657be41a9d8
Contact the hosts at contact@prwinedown.com
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