Cover art for podcast The PR Wine Down

The PR Wine Down

90 EpisodesProduced by Trust RelationsWebsite

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the othe… read more

90 Episodes | 2020 - 2023

Katya Allison: PR, AI & How to Bill for Your Time

September 29th, 2023


Today, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since …

Andrea Holland: The PR Industry’s Remote Work Revolution

September 15th, 2023


On the show today, April and Laura welcome Andrea Holland! She’s the CEO & Founder of Remote PR Jobs and Dialed PR, and she’s joining us to …

Jody Fisher: Radio, Reporting and Media Relationships

September 1st, 2023


Today’s podcast guest comes to us from the fascinating world of radio reporting in New York City! Jody Fisher is the host of The PR Podcast and founder of Jody Fisher PR, where he leverages his background in radio news …

PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands

August 18th, 2023


Today on the show, April and Laura discuss two common issues for PR professionals: explaining the benefits of PR for established brands and navigating toxic workplace trends.

First, today’s Anonymous PR Horror Story …

Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer)

August 4th, 2023


Today on the show, April and Laura welcome special guest Jennifer Cloer. Jennifer is the founder and CEO of Story Changes Culture — and she was …

From the Editor’s Desk: Allison Carter (Ragan Communications & PR Daily)

July 21st, 2023


Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the  executive editor at Ragan Communications and PR Daily. We’re thrilled to welcome Allison to discuss ethical use of AI for …

90: Agency Basics: Navigating Toxic Workplaces & Breaking News Cycles

July 7th, 2023


Today on the show, April and Laura are chatting one-on-one about common issues many PR practitioners face. First, they discuss the pervasive issue of …

Off the Red Carpet with Kayley Hamilton: How to Build Confidence

June 23rd, 2023


Our special guest on the show today is Kayley Hamilton. She’s the CEO and founder of KAYLEY Media and a 2X Emmy-Award-winning celebrity news reporter, journalist and producer.  She’s chattin with April and Laura about …

Molly McPherson: All About AI, Crisis Comms & the Future of PR

June 9th, 2023


We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public …

Megan Redzia & Patrick Brightman: Principles of PR & Thought Leadership

May 26th, 2023


Today’s podcast interview features two guests. Meet Megan Redzia and Patrick Brightman, the partners at 3E Public Relations! Tune in as they chat …

Aaron Kwittken: PR vs. AI

May 12th, 2023


This week on the podcast, we’re joined by Aaron Kwittken. He’s the founder and CEO of PRophet, an AI-driven, DaaS platform designed by and for PR professionals (part of the Stagwell Marketing Cloud.) With Aaron, hosts …

Julie Livingston: How to Leverage LinkedIn for PR Success

April 28th, 2023


In this episode, co-hosts April and Laura are welcoming Julie Livingston, CEO of WantLeverage. Julie specializes in PR and LinkedIn marketing, and …

Peter George: Public Speaking Essentials for PR Pros

April 14th, 2023


This week, the PR Wine Down is back to our regularly-scheduled programming! Your favorite co-hosts, April and Laura, are back in the virtual …

Agency Management: Strategies for Sales and In-Person Events (with Guest Host Ronjini Joshua)

March 31st, 2023


For today’s special guest host episode, we’re welcoming Ronjini Joshua! She is the CEO of the Silver Telegram PR agency, and the podcast host and author behind “The PR Playbook.” Ronjini also appeared in episode 57! In …

PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)

March 17th, 2023


This week’s episode features a surprise guest host appearance from April’s personal friend, mentor and former colleague: Doug Spong! Tune in as April …

Carin Warner & Carly Martinetti: Agency Expansions & Operations (Part 2)

March 3rd, 2023


This week, our hosts are wrapping up a two-part interview with Carin Warner and Carly Martinetti, co-founders of Notably PR. They’re chatting with April and Laura about client management challenges and contract …

Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR (Part 1)

February 17th, 2023


Today on the show, hosts April and Laura welcome guests Carin Warner and Carly Martinetti to the virtual recording booth. Tune in as the co-founders of Notably PR discuss their unique business story, from managing …

CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)

January 20th, 2023


Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated …

HOLIDAY SPECIAL: Unwrapping April & Laura’s Essential Tips for PR Success

December 16th, 2022


Happy Holidays from the PR Wine Down team! In our annual Holiday Special, hosts April and Laura have a roster packed with PR stocking-stuffers …

PR Career Stories: Celebrating Our Military Spouses on Staff

November 18th, 2022


In today’s special episode for Veteran & Military Families Month, hosts April and Laura chat with two of our military spouses on staff. Briana Cusimano is a senior account executive at Trust Relations, whose spouse …

Halloween Special: Facing Your Fears in Media, Crisis and Career

October 21st, 2022


Welcome back for our annual PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week, with a spooky twist on your favorite PR topics. They’re discussing some industry …

Andy Lutzky: Finding Power in Your PR Career

October 7th, 2022


Hosts April and Laura welcome Andy Lutzky, an influencer marketer and professor at the University of Southern California. He joins the show this week to discuss his article, “Why Public Relations Professionals Feel …

Heather Willett: PR Strategies for an Increasingly Polarized Media Landscape

September 23rd, 2022


Hosts April and Laura welcome Heather Willett to the show this week. Heather is the founder of Willet PR, here to analyze the state of the media landscape today and share her best tips for helping clients to navigate …

Brenden Kumarasamy: Strategies to Improve Your Communication Skills

September 9th, 2022


This week on the show, hosts April and Laura welcome Brenden Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and …

Veronica Yip - An Inside Look at Podcast Production and Development

August 26th, 2022


Our guest on today’s episode comes from behind the scenes! April and Laura are pleased to welcome our very own podcast producer, Veronica Yip. She’s the integrated marketing and communications manager at Trust …

David Oates - Crisis Communications Crash Course

August 12th, 2022


On this show this week, April and Laura welcome crisis PR expert David Oates. He’s the founder of PR Security Service and has served as an officer in the US Navy, with over 25 years of experience in the field. He’s here …

Agency Reset: Navigating Issues in Workplace Culture and Client Management

July 29th, 2022


On this show this week, April and Laura are chatting one-on-one about the latest news and trends impacting PR. Tune in as they discuss the role of …

Greg Galant - PR Tips and Trends with the CEO of Muck Rack

July 1st, 2022


Our special guest on the PR Wine Down today is Greg Galant. He's the CEO at everyone's favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the …

Rai Cornell - PR Practices for Long-Term Brand Authenticity

June 17th, 2022


On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can …

David Ciccarelli - Audio Branding and the Power of Sound

June 3rd, 2022


This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and …

Jennifer Cronin - Management Gut Check: Improving Team Leadership and Client Relations

May 20th, 2022


This week on the show, we're joined by Jennifer Cronin, client services manager here at Trust Relations. She's here to talk through her best …

Backstage with April White: PR Storytelling and the Making of an Official TEDx Talk

May 6th, 2022


This week on the PR Wine Down, we're taking you behind the scenes of the making of an official TEDx talk! April and Laura are sitting down in the virtual studio with special guest host Hamish Anderson, our executive VP …

Alex Sanfilippo - Guesting Vs. Hosting: Leveraging Podcasts to Build Brand Trust

April 22nd, 2022


This week, April and Laura welcome special guest Alex Sanfilippo, founder and podcast host at PodPros. He's here to chat with your favorite hosts about his "Know, Like and Trust" approach to branding, and how leveraging …

SIDE HUSTLE SPECIAL: Passion Projects and Business Adventures with April and Laura

April 8th, 2022


On this episode of the PR Wine Down podcast, your favorite hosts are the news topics du jour! April and Laura are sitting down for a one-on-one chat, to give you an exclusive look into their current passion projects and …

Steve Markman - Speaking Engagement Strategies for Today's Thought Leaders

March 25th, 2022


On the show this week, hosts April and Laura welcome special guest, Steve Markman. As the founder of Markman Speaker Management, LLC., he's here to discuss the power of speaking engagement for executives and through …

Jay Jay - Best Practices in Personal Branding for PR Pros

March 11th, 2022


Hosts April and Laura are joined this week by Jay Jaye, founder of the Ace of Spades PR and social media agency. He's here to share his professional journey from world-class magician to accomplished agency owner, …

Robert Hatcher, III - Analytical Advertising and Making Marketing Magic

February 25th, 2022


Welcome back to the Wine Down! This week on the show, co-hosts April and Laura are welcoming special guest Robert Hatcher, III to the recording …

Angela Bonnici - Agency Operations: From Over-Servicing to Over-Delivering

February 11th, 2022


Today on the show, your favorite hosts are chatting with Angela Bonnici, Chief Publicity Officer at Super Connector Media. They're tackling the common pain points and challenges PR practitioners face — from client …

Ronjini Joshua - Handling Hiring, Navigating Newsletters and the Path to Agency Ownership

January 28th, 2022


Ready to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She's the CEO of the Silver Telegram PR agency and the podcast host and author behind "The PR Playbook." Ronjini is here to …

Donna Loughlin - Trade Shows, Tech & Tackling the Work-Life Balance

January 14th, 2022


In the virtual recording booth this week, our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She's here …

HOLIDAY SPECIAL: Unwrapping the Best Anonymous PR Horror Stories of 2021

December 31st, 2021


Happy Holidays from the PR Wine Down team! In this special episode, hosts April and Laura are closing out the year by unwrapping the best listener …

Kaila Pryzmus - Revving Up Your Affiliate PR Program

December 3rd, 2021


This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based …

Mandy Menaker - Using Metrics to Make Media Magic

November 19th, 2021


On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She's here to share her experience leading the health and wellness …

ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast!

November 5th, 2021


Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With …

Halloween Special: Media Mishaps & Tricks of the Trade

October 22nd, 2021


The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you're in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR …

Sofia Coon: PR Career Trajectories and Choosing the Right Path

October 8th, 2021


On the podcast this week, we are welcoming Trust Relations' fabulous account director, Sofia Coon! Sofia is here to share about her experience in …

Lee Caraher - The Old, The New and The News

September 24th, 2021


This week on the PR Wine Down, our hosts are joined by Lee Caraher. She's the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She's wining down this …

Rick Smith - Content Syndication 101

September 10th, 2021


On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He's here to discuss his experience in the content syndication business, including the differences between a press …

Jenn McManus-Goode - Managing Clients, Accounts and Tough Conversations

August 27th, 2021


This week on the show, our hosts welcome Trust Relations' own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client …

Allison Ullo - Master Media Maneuvers & All About Affiliate

August 13th, 2021


April and Laura are sitting down this week (virtually, of course!) with Trust Relations' own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an …

Susan Prekel - The Intersection of Product, PR and Brand Promotions

July 30th, 2021


This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. …

Laura Schooler's Official Guide to In-House vs. Agency PR

July 16th, 2021


This week’s guest on the PR Wine Down is our very own Laura Schooler! April Margulies is putting her co-host in the interview seat, for an impromptu …

Cristina Dennstedt - Pandemic Branding Pivots & the Remote Work Reckoning

June 18th, 2021


This week's episode features guest Cristina Dennstedt, the Director of Marketing Communications + Brand Experience at Vorwerk, LLC - Thermomix USA, to discuss the lessons she learned while managing PR initiatives for a …

From the Directors' Chair: Behind the Scenes of INFLUENCE with Diana Neille & Richard Poplak

May 18th, 2021


Today on the PR Wine Down, hosts April and Laura welcome special guests Diana Neille and Richard Poplak, directors of the industry-exposé documentary film, "INFLUENCE: the Rise and Fall of the World's Most Dangerous …

Stephanie Rudnick - Athletes, Agencies and Adapting Your Career Path

May 7th, 2021


Today's guest on the podcast is Stephanie Rudnick. As a seasoned PR and brand marketing professional, Stephanie wears many hats in her career, including: Head of Global Communications and GM of hospitality and events at …

Olu Green - Brand Marketing in the Big Leagues

April 23rd, 2021


This week, April and Laura are joined by Olu Green, director of sports & entertainment marketing at Rogers & Cowan PMK. Having worked with big name brands like the NFL, ESPN, Beats by Dre, Stance Socks, Call of …

Brian Garrido - Discussing Diversity in PR & Advertising

April 9th, 2021


Welcome back to the PR Wine Down podcast! This week, our hosts welcome Brain Garrido, Marketing Department Specialist at Meticulous Design + …

Trust Relations Anniversary Special - All About April, the Agency and the Journey So Far

March 26th, 2021


In this special episode of the podcast, we're celebrating the two year anniversary of Trust Relations. Laura is putting April in the hot seat this week, to discuss why she decided to start her own firm, her hopes for …

Rachel Flotard: Pulling Back the Curtain on Artist Management & Music PR

March 19th, 2021


On the show this week, we're welcoming Laura's long-time friend Rachel Flotard, artist manager at Red Light Management and lead singer & guitarist of VISQUEEN. She's here to discuss her experiences in music …

Gem Pinkney - All About Flack and the Real-Life PR Behind the Hit TV Series

March 12th, 2021


This week, April and Laura are chatting with Gem Pinkney, the publicity manager from the industry-favorite UKTV show, Flack. We're discussing the first two seasons, the true stories that inspired the writers of the show …

Behind the News Desk with Kelcey Alonzo from Guitar Connoisseur Magazine

February 26th, 2021


April and Laura are chatting this week with Kelcey Alonzo, Editor in Chief and Founder of Guitar Connoisseur Magazine. Together, they discuss the magazine's recent re-launch and what it's like working behind the scenes …

B.L. Ochman - Behind the Scenes of PR & Podcasting

February 19th, 2021


This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at She's here to chat …

Lana Dao - Operations Overhaul

February 12th, 2021


Our hosts welcome Trust Relations' Chief Client Officer, Lana Dao, to discuss all things related to operational efficiency. April and Laura chat with her about how to improve operations at any agency, identifying …

Erin Mathe - Best Practices for Broadcast

February 5th, 2021


This week, our hosts are joined by Trust Relations' own Media Relations Director, Erin Mathe, to discuss best practices for broadcast from pitching, to media training, to what makes for a great moment on air. April and …

Tara Wyckoff - Degrees, Diversity and Finding Your Dream Job

January 29th, 2021


April and Laura are joined this week by Tara Wyckoff, assistant teaching professor at Penn State's Donald P. Bellisario College of Communications. In …

Lynn Power - Confessions of an Ad Pro Turned Entrepreneur

January 22nd, 2021


April and Laura welcome Lynn Power, Co-Founder & CEO at MASAMI and former CEO of J. Walter Thompson in NY, to chat about her journey from being an accomplished advertising executive to launching a beauty brand. …

Mikal Reich - All About Advertising

January 8th, 2021


This week on the PR Wine Down, we're crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal …

Holiday Special - Ghosts of Agencies and Episodes Past with Arthur Solomon

December 29th, 2020


On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and …

Rembrandt Flores - Influencer Marketing 101

December 18th, 2020


April and Laura are joined this week by Rembrandt Flores, CEO & founder at Entertainment Fusion Group, to discuss the ins and outs of entertainment marketing, influencer partnerships and working with celebrity …

Ed Zitron - PR Pitfalls and How To Not To Pitch

December 11th, 2020


April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your …

Hamish Anderson - Aligning Your Marketing and Business Goals

December 4th, 2020


This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success,  and the importance of aligning your …

Thanksgiving Special - Career Moments & Mentors

November 27th, 2020


On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, …

Aaron Wolpoff - the Magic of a High Visibility Campaign

November 20th, 2020


Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar …

Heather Delaney - PR from the UK to the USA

November 13th, 2020


Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura …

Jon Kasle - Why Content is King and Brand Stewardship is Key

November 6th, 2020


PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into …

Halloween Special: Scary Stories in Media & PR

October 30th, 2020


Welcome to the PR Wine Down Halloween Special! 

Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re …

Austin Sandmeyer - PR in the Marketing Mix

October 23rd, 2020


Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case …

Todd Merkow - Unpacking the Trends in Today’s News Media

October 16th, 2020


Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the …

Be Bold, Not Bland - How Design Plays Into Branding and PR

October 9th, 2020


Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer …

Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead

October 2nd, 2020


April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at …

Christopher Tompkins - How to Marry PR with Digital Marketing

September 25th, 2020


This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements …

Beth McRae – MBA or MB-Nay?

September 18th, 2020


This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus …

When Worlds Collide – The Intersection of Social Media and PR

September 11th, 2020


On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of …

Danielle Arceneaux - Breaking Through a Busy News Cycle

September 4th, 2020


Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client …

Abel Flint - Pivoting Your Marketing and PR Strategy

August 28th, 2020


April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, …

Paul Rosengren – A Government Affair

August 21st, 2020


Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence …

Joaby Parker - What Exactly is a Fractional CMO?

August 14th, 2020


This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around …

Mike Bush - Creating a Seamless Client / Agency Dynamic

August 7th, 2020


This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a …

Chris Atkins – True Tales of a Life in PR

July 31st, 2020


April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 …

Welcome to the Winedown

July 24th, 2020


April and Laura welcome you to the first-ever episode of the PR Winedown. Your hosts chat about why they decided to start the podcast, what's wrong with the traditional PR agency structure, what's going on in sports PR …

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