Cover art for podcast The PR Wine Down

The PR Wine Down

56 EpisodesProduced by Trust RelationsWebsite

Grab a glass and get ready to wine down! Every two weeks, join PR veterans April Margulies & Laura Schooler as they gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the o… read more

56 Episodes | 2020 - 2022

56: Donna Loughlin - Trade Shows, Tech & Tackling the Work-Life Balance

January 14th, 2022


In the virtual recording booth this week, our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She's here …

55: HOLIDAY SPECIAL: Unwrapping the Best Anonymous PR Horror Stories of 2021

December 31st, 2021


Happy Holidays from the PR Wine Down team! In this special episode, hosts April and Laura are closing out the year by unwrapping the best listener …

54: Anna Boudinot - Elevating Owned Media and Optimizing Earned Media

December 17th, 2021


This week on the podcast, April and Laura sit down in the virtual recording booth with Anna Boudinot! She's the the CEO and founder of the Mustard and Moxie content marketing agency, and she's here to break down the …

53: Kaila Pryzmus - Revving Up Your Affiliate PR Program

December 3rd, 2021


This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based …

52: Mandy Menaker - Using Metrics to Make Media Magic

November 19th, 2021


On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She's here to share her experience leading the health and wellness …

51: ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast!

November 5th, 2021


Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With …

50: Halloween Special: Media Mishaps & Tricks of the Trade

October 22nd, 2021


The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you're in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR …

49: Sofia Coon: PR Career Trajectories and Choosing the Right Path

October 8th, 2021


On the podcast this week, we are welcoming Trust Relations' fabulous account director, Sofia Coon! Sofia is here to share about her experience in …

48: Lee Caraher - The Old, The New and The News

September 24th, 2021


This week on the PR Wine Down, our hosts are joined by Lee Caraher. She's the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She's wining down this …

47: Rick Smith - Content Syndication 101

September 10th, 2021


On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He's here to discuss his experience in the content syndication business, including the differences between a press …

46: Jenn McManus-Goode - Managing Clients, Accounts and Tough Conversations

August 27th, 2021


This week on the show, our hosts welcome Trust Relations' own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client …

45: Allison Ullo - Master Media Maneuvers & All About Affiliate

August 13th, 2021


April and Laura are sitting down this week (virtually, of course!) with Trust Relations' own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an …

44: Susan Prekel - The Intersection of Product, PR and Brand Promotions

July 30th, 2021


This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. …

43: Laura Schooler's Official Guide to In-House vs. Agency PR

July 16th, 2021


This week’s guest on the PR Wine Down is our very own Laura Schooler! April Margulies is putting her co-host in the interview seat, for an impromptu …

42: Ryan Hartwig - PR Implications of Facebook and Fact Checking

July 2nd, 2021


In this week's episode, April and Laura welcome Ryan Hartwig, president of the Hartwig Foundation for Free Speech and author of "Behind the Mask of Facebook: A Whistleblower's Shocking Story of Big Tech Bias and …

41: Cristina Dennstedt - Pandemic Branding Pivots & the Remote Work Reckoning

June 18th, 2021


This week's episode features guest Cristina Dennstedt, the Director of Marketing Communications + Brand Experience at Vorwerk, LLC - Thermomix USA, to discuss the lessons she learned while managing PR initiatives for a …

40: Matthew Kneller - Technology and Tips for Getting Your Clients Qwoted

June 4th, 2021


This week on the PR Wine Down Podcast, April and Laura interview Matthew Kneller, the Managing Director and co-founder of Qwoted in NYC. Together, they discuss Matt's past experience on the business development side of …

39: From the Directors' Chair: Behind the Scenes of INFLUENCE with Diana Neille & Richard Poplak

May 18th, 2021


Today on the PR Wine Down, hosts April and Laura welcome special guests Diana Neille and Richard Poplak, directors of the industry-exposé documentary film, "INFLUENCE: the Rise and Fall of the World's Most Dangerous …

38: Stephanie Rudnick - Athletes, Agencies and Adapting Your Career Path

May 7th, 2021


Today's guest on the podcast is Stephanie Rudnick. As a seasoned PR and brand marketing professional, Stephanie wears many hats in her career, including: Head of Global Communications and GM of hospitality and events at …

37: Olu Green - Brand Marketing in the Big Leagues

April 23rd, 2021


This week, April and Laura are joined by Olu Green, director of sports & entertainment marketing at Rogers & Cowan PMK. Having worked with big name brands like the NFL, ESPN, Beats by Dre, Stance Socks, Call of …

36: Brian Garrido - Discussing Diversity in PR & Advertising

April 9th, 2021


Welcome back to the PR Wine Down podcast! This week, our hosts welcome Brain Garrido, Marketing Department Specialist at Meticulous Design + …

35: Trust Relations Anniversary Special - All About April, the Agency and the Journey So Far

March 26th, 2021


In this special episode of the podcast, we're celebrating the two year anniversary of Trust Relations. Laura is putting April in the hot seat this week, to discuss why she decided to start her own firm, her hopes for …

34: Rachel Flotard: Pulling Back the Curtain on Artist Management & Music PR

March 19th, 2021


On the show this week, we're welcoming Laura's long-time friend Rachel Flotard, artist manager at Red Light Management and lead singer & guitarist of VISQUEEN. She's here to discuss her experiences in music …

33: Gem Pinkney - All About Flack and the Real-Life PR Behind the Hit TV Series

March 12th, 2021


This week, April and Laura are chatting with Gem Pinkney, the publicity manager from the industry-favorite UKTV show, Flack. We're discussing the first two seasons, the true stories that inspired the writers of the show …

32: Howie Abrams - Publicity, Production and Publishing

March 5th, 2021


April and Laura are chatting this week with Howie Abrams, former music business executive and author of several books including "Hip-Hop Alphabet," …

31: Behind the News Desk with Kelcey Alonzo from Guitar Connoisseur Magazine

February 26th, 2021


April and Laura are chatting this week with Kelcey Alonzo, Editor in Chief and Founder of Guitar Connoisseur Magazine. Together, they discuss the magazine's recent re-launch and what it's like working behind the scenes …

30: B.L. Ochman - Behind the Scenes of PR & Podcasting

February 19th, 2021


This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at She's here to chat …

29: Lana Dao - Operations Overhaul

February 12th, 2021


Our hosts welcome Trust Relations' Chief Client Officer, Lana Dao, to discuss all things related to operational efficiency. April and Laura chat with her about how to improve operations at any agency, identifying …

28: Erin Mathe - Best Practices for Broadcast

February 5th, 2021


This week, our hosts are joined by Trust Relations' own Media Relations Director, Erin Mathe, to discuss best practices for broadcast from pitching, to media training, to what makes for a great moment on air. April and …

27: Tara Wyckoff - Degrees, Diversity and Finding Your Dream Job

January 29th, 2021


April and Laura are joined this week by Tara Wyckoff, assistant teaching professor at Penn State's Donald P. Bellisario College of Communications. In …

26: Lynn Power - Confessions of an Ad Pro Turned Entrepreneur

January 22nd, 2021


April and Laura welcome Lynn Power, Co-Founder & CEO at MASAMI and former CEO of J. Walter Thompson in NY, to chat about her journey from being an accomplished advertising executive to launching a beauty brand. …

25: Don Klos - SEO for PR Pros

January 15th, 2021


April and Laura are joined by Don Klos, Director Of Sales And Business Development at Nuclear Networking, to break down the key components of an SEO strategy. Together, they're covering the basics of backlinks, keywords …

24: Mikal Reich - All About Advertising

January 8th, 2021


This week on the PR Wine Down, we're crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal …

23: Holiday Special - Ghosts of Agencies and Episodes Past with Arthur Solomon

December 29th, 2020


On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and …

22: Rembrandt Flores - Influencer Marketing 101

December 18th, 2020


April and Laura are joined this week by Rembrandt Flores, CEO & founder at Entertainment Fusion Group, to discuss the ins and outs of entertainment marketing, influencer partnerships and working with celebrity …

21: Ed Zitron - PR Pitfalls and How To Not To Pitch

December 11th, 2020


April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your …

20: Hamish Anderson - Aligning Your Marketing and Business Goals

December 4th, 2020


This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success,  and the importance of aligning your …

19: Thanksgiving Special - Career Moments & Mentors

November 27th, 2020


On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, …

18: Aaron Wolpoff - the Magic of a High Visibility Campaign

November 20th, 2020


Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar …

Heather Delaney - PR from the UK to the USA

November 13th, 2020


Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura …

Jon Kasle - Why Content is King and Brand Stewardship is Key

November 6th, 2020


PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into …

Halloween Special: Scary Stories in Media & PR

October 30th, 2020


Welcome to the PR Wine Down Halloween Special! 

Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re …

Austin Sandmeyer - PR in the Marketing Mix

October 23rd, 2020


Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case …

Todd Merkow - Unpacking the Trends in Today’s News Media

October 16th, 2020


Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the …

Be Bold, Not Bland - How Design Plays Into Branding and PR

October 9th, 2020


Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer …

Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead

October 2nd, 2020


April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at …

Christopher Tompkins - How to Marry PR with Digital Marketing

September 25th, 2020


This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements …

Beth McRae – MBA or MB-Nay?

September 18th, 2020


This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus …

When Worlds Collide – The Intersection of Social Media and PR

September 11th, 2020


On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of …

Danielle Arceneaux - Breaking Through a Busy News Cycle

September 4th, 2020


Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client …

Abel Flint - Pivoting Your Marketing and PR Strategy

August 28th, 2020


April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, …

Paul Rosengren – A Government Affair

August 21st, 2020


Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence …

Joaby Parker - What Exactly is a Fractional CMO?

August 14th, 2020


This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around …

Mike Bush - Creating a Seamless Client / Agency Dynamic

August 7th, 2020


This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a …

Chris Atkins – True Tales of a Life in PR

July 31st, 2020


April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 …

Welcome to the Winedown

July 24th, 2020


April and Laura welcome you to the first-ever episode of the PR Winedown. Your hosts chat about why they decided to start the podcast, what's wrong with the traditional PR agency structure, what's going on in sports PR …

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