The PPC Burrito Podcast

On this episode, Michael and Jonny chat with Mike Rhodes, the best-selling author of Ultimate Guide to Google Ads. Mike shares success stories of his script designed to provide better insights for Performance Max, and …

On this episode of the PPC Burrito Podcast Becky and Michael chat with David Jenyns, a serial entrepreneur, systems devotee, and founder of …

Looking to get more from your Performance Max campaigns? You've come to the right place! On this episode, Digital Gearbox's Head of Client Services …

ChatGPT & Midjourney are here to stay, but how do they work, and how can you integrate them into your own marketing efforts? On this episode, we're sharing everything we've learned so far, as well as tips and tricks …

The PPC Burrito is back! On this episode Becky, Jonny and Michael share thoughts on how agencies and businesses can better work together for a better PPC campaign, as well as the sure-fire signs that it's time to say …

Google Ads Extensions allow advertisers to enrich ads with useful information to appeal to searchers. In this podcast, Becky and Michael break down …

On this special podcast, Becky and Michael are joined by Katie Goudie, trainer, consultant, and host of the Whin Big Marketing Podcast, to discuss …

Becky, Michael and Jonny reveal everything you need to know to get started with Google Ads' Automated Bidding strategies.

Struggling with PPC, or burnt from a bad experience previously? Becky and Michael share 3 reasons why they think PPC can still be the game-changing marketing tactic in 2022!

Ever wondered if there was more to Google than just Search, Shopping and Display? Becky and Michael breakdown and explain every currently available Google Ads campaign type, as well as sharing the advantages and …

Michael chats with digital marketing expert, speaker and trainer Pascal Fintoni who reveals the fundamentals and things you'll need to consider when adding video to your marketing efforts.

Becky and Michael share their thoughts about Facebook's brand new Advantage+ campaign type, as well as the wider move towards more simplistic campaign types across the PPC landscape.

Read our Facebook Advantage+ …

Thinking of using LinkedIn to reach new customers, but don't know where to start? Becky and Michael share their thoughts to the platform, and share tips on how to maximise the platform's potential. 

Read our LinkedIn …

Google Ads Campaign Experiments are a great way to test variants and make your campaigns work harder for you. So why does no one ever use them? Becky and Michael explain how they work, how they can help your business, …

Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages...

Read 'What Are Performance Max …

Want to get your campaigns off to the best possible start this year? Becky and Michael have your back, sharing 9 ideas that will help you get the most from your ads in 2022!

READ 9 Tips To Improve Google Ads …

In this episode of the PPC Burrito, Becky and Michael talk about how to win back customers during competitive periods. 

They're joined by Raúl Galera from ReferralCandy, who shares his best tips on how to bring more …

Becky and Michael share tips and best practice recommendations that will help you create high-performing Responsive Search Ads!

Read our full guide …

Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google …

Becky and Michael catch up with SEO master, Aaron Rudman-Hawkins, who shares his tips for successful agency growth, and how a duel SEO and PPC …

Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one...

Robert's GYDA Initiative: …

Becky and Michael are joined by Mike Rhodes, an Australian-based PPC expert and co-author of the world's best-selling Google Ads guide. Mike discusses his unusual journey to Melbourne and explains how automation really …

Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their campaigns.

Check out our …

Becky and Michael share a simple method to calculate a PPC budget.

Also joining is Chloë Thomas, best-selling author, and host of the excellent …

Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process.

Also joining is Callum Vallance-Poole, …

Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.

Becky and Michael share advice on how to get the most from your video advertising.

Also joining is James from Warpline, who explains why making video …

Becky and Michael discuss Google's latest round of keyword changes.

Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can …

Becky and Michael discuss audience segmentation and an important account decluttering exercise.

Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique …

Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips.

Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.

Becky and Michael talk Facebook, Instagram and conversion attribution.

Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.

Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers.

Also joining is Modus Accountants' marketing manager …

Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares …

On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn …

On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to your campaigns.

Also …

Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. …

On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, who shares her story and …

On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion graphics expert, and …

Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned book publishers, Penguin …

Becky and Michael share crucial Google Shopping campaign optimisation techniques.

Also joining is Ryan Dooley, agency partnership manager at …

Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads.

Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wanderers, who shares stories of his …

On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares his unique story and chats …

On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve …

On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy …

On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is …

On this episode of 'PPC Burrito', Becky and Michael share a handy resource that could eliminate up to 20k rubbish website from your Display …

On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is …

On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve …

Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock …