Cover art for podcast The PPC Burrito Podcast

The PPC Burrito Podcast

49 EpisodesProduced by Digital GearboxWebsite

Tuck into tasty insights and feast on knowledge of all things pay-per-click with the PPC Burrito - the marketing podcast bought to you by the lovely amigos at Digital Gearbox.

49 Episodes | 2020 - 2023

Game Changing Performance Max Scripts w/ Mike Rhodes

October 11th, 2023


On this episode, Michael and Jonny chat with Mike Rhodes, the best-selling author of Ultimate Guide to Google Ads. Mike shares success stories of his script designed to provide better insights for Performance Max, and …

How to Scale and Streamline Your Business w/ David Jenyns from SYSTEMology

July 19th, 2023


On this episode of the PPC Burrito Podcast Becky and Michael chat with David Jenyns, a serial entrepreneur, systems devotee, and founder of …

Advanced Tips for Google Ads Performance Max Campaigns ⚡️

June 8th, 2023


Looking to get more from your Performance Max campaigns? You've come to the right place! On this episode, Digital Gearbox's Head of Client Services …

How to ACTUALLY use AI (ChatGPT & Midjourney) in Your Marketing 🤖

April 27th, 2023


ChatGPT & Midjourney are here to stay, but how do they work, and how can you integrate them into your own marketing efforts? On this episode, we're sharing everything we've learned so far, as well as tips and tricks …

Signs it's time to DUMP your PPC Agency 😱

March 16th, 2023


The PPC Burrito is back! On this episode Becky, Jonny and Michael share thoughts on how agencies and businesses can better work together for a better PPC campaign, as well as the sure-fire signs that it's time to say …

Google Ads Extensions Explained!

May 10th, 2022


Google Ads Extensions allow advertisers to enrich ads with useful information to appeal to searchers. In this podcast, Becky and Michael break down …

Mental Health in Digital Marketing (Feat. Katie Goudie from the Whin Big Marketing Podcast)

April 21st, 2022


On this special podcast, Becky and Michael are joined by Katie Goudie, trainer, consultant, and host of the Whin Big Marketing Podcast, to discuss …

The ULTIMATE Guide To Google Ads Automated Bidding

April 6th, 2022


Becky, Michael and Jonny reveal everything you need to know to get started with Google Ads' Automated Bidding strategies.

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Why PPC Is Still A Vital Marketing Channel in 2022!

March 31st, 2022


Struggling with PPC, or burnt from a bad experience previously? Becky and Michael share 3 reasons why they think PPC can still be the game-changing marketing tactic in 2022!

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EVERY Google Ads Campaign Type Explained!

March 24th, 2022


Ever wondered if there was more to Google than just Search, Shopping and Display? Becky and Michael breakdown and explain every currently available Google Ads campaign type, as well as sharing the advantages and …

Video Marketing in 2022 and Beyond!

March 17th, 2022


Michael chats with digital marketing expert, speaker and trainer Pascal Fintoni who reveals the fundamentals and things you'll need to consider when adding video to your marketing efforts.

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Revealing The Truth About Facebook's Advantage+ Campaigns!

March 3rd, 2022


Becky and Michael share their thoughts about Facebook's brand new Advantage+ campaign type, as well as the wider move towards more simplistic campaign types across the PPC landscape.

Read our Facebook Advantage+ …

How To Get Started Using LinkedIn Ads

February 25th, 2022


Thinking of using LinkedIn to reach new customers, but don't know where to start? Becky and Michael share their thoughts to the platform, and share tips on how to maximise the platform's potential. 

Read our LinkedIn …

How To Use Google Ads Campaign Experiments

February 16th, 2022


Google Ads Campaign Experiments are a great way to test variants and make your campaigns work harder for you. So why does no one ever use them? Becky and Michael explain how they work, how they can help your business, …

Google Performance Max Campaigns Explained!

February 9th, 2022


Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages...

Read 'What Are Performance Max …

9 Tips To Improve Google Ads Performance in 2022!

February 3rd, 2022


Want to get your campaigns off to the best possible start this year? Becky and Michael have your back, sharing 9 ideas that will help you get the most from your ads in 2022!

READ 9 Tips To Improve Google Ads …

033: MAXIMISE Your Google Ads ROI During The Holidays (Feat. Raúl from ReferralCandy)

November 4th, 2021


In this episode of the PPC Burrito, Becky and Michael talk about how to win back customers during competitive periods. 

They're joined by Raúl Galera from ReferralCandy, who shares his best tips on how to bring more …

032: How To Create Responsive Search Ads!

October 15th, 2021


Becky and Michael share tips and best practice recommendations that will help you create high-performing Responsive Search Ads!

Read our full guide …

031: SUPERCHARGE Your Google Shopping Campaigns In Less Than 20 Minutes

September 16th, 2021


Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google …

030: Aaron Rudman-Hawkins from The Evergreen Agency

May 28th, 2021


Becky and Michael catch up with SEO master, Aaron Rudman-Hawkins, who shares his tips for successful agency growth, and how a duel SEO and PPC …

029: Robert Craven

May 20th, 2021


Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one...

Robert's GYDA Initiative:

028: Mike Rhodes from WebSavvy

April 22nd, 2021


Becky and Michael are joined by Mike Rhodes, an Australian-based PPC expert and co-author of the world's best-selling Google Ads guide. Mike discusses his unusual journey to Melbourne and explains how automation really …

027: Conversion Tracking!

April 8th, 2021


Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their campaigns.

Check out our …

026: Chloë Thomas from eCommerce MasterPlan

March 18th, 2021


Becky and Michael share a simple method to calculate a PPC budget.

Also joining is Chloë Thomas, best-selling author, and host of the excellent …

025: Callum Vallance-Poole from Graf UK & Garantia

March 5th, 2021


Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process.

Also joining is Callum Vallance-Poole, …

024: Big PPC Changes SPECIAL!

February 25th, 2021


Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.

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023: James Quayle from Warpline

February 18th, 2021


Becky and Michael share advice on how to get the most from your video advertising.

Also joining is James from Warpline, who explains why making video …

022: Henry Stocks-Fryer from Bidnamic

February 11th, 2021


Becky and Michael discuss Google's latest round of keyword changes.

Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can …

021: Conor Shaw from Forest Green Rovers Football Club

February 5th, 2021


Becky and Michael discuss audience segmentation and an important account decluttering exercise.

Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique …

020: Andrew Hancock from Brand Asylum

January 28th, 2021


Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips.

Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.

--- …

019: Jennifer Williams from Exec Support Solutions

January 21st, 2021


Becky and Michael talk Facebook, Instagram and conversion attribution.

Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.

--- Send in a voice message:

018: Andrew Moon from Modus Accountants

January 14th, 2021


Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers.

Also joining is Modus Accountants' marketing manager …

017: Amanda Claesens

November 26th, 2020


Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares …

016: Sam Pilgrim

November 12th, 2020


On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn …

015: James Holden from Wolf Productions

October 29th, 2020


On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to your campaigns.

Also …

014: Rachel Clark from Nut & Noggin

October 22nd, 2020


Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. …

013: Laura-Anne Williams from Get Social

October 15th, 2020


On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, who shares her story and …

012: Jack Attewell from Mango Juice

October 2nd, 2020


On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion graphics expert, and …

011: Albert Hogan from Penguin Random House

September 24th, 2020


Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned book publishers, Penguin …

010: Ryan Dooley from Cobiro

August 27th, 2020


Becky and Michael share crucial Google Shopping campaign optimisation techniques.

Also joining is Ryan Dooley, agency partnership manager at …

009: Matt Cecil from Wycombe Wanderers FC

August 20th, 2020


Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads.

Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wanderers, who shares stories of his …

008: Laurence Caro from Technique Web

August 6th, 2020


On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares his unique story and chats …

007: Rachel Foord from Verve Creative Solutions

July 23rd, 2020


On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve …

006: Julie Macken from Neve's Bees

July 16th, 2020


On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy …

005: Josh Smith from Serious Readers

July 9th, 2020


On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is …

004: Katrina Sargent from Business Buzz

July 2nd, 2020


On this episode of 'PPC Burrito', Becky and Michael share a handy resource that could eliminate up to 20k rubbish website from your Display …

003: Angus Grady aka The LinkedIn Unlocker

June 25th, 2020


On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is …

002: Steve Davidson from Univar Specialty Consumables

June 18th, 2020


On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve …

001: The First Bite!

June 11th, 2020


Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock …

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