Cover art for podcast The Pivot with Ken Evans

The Pivot with Ken Evans

67 EpisodesProduced by APEX Public Relations Inc.Website

Looking to push the marketing envelope? Want to find new ways to evolve your brand? Or simply want to hear those best in market speak to communications? Tune in to one of Canada’s top marketing and communications podcasts with host Ken Evans as he speaks to innovators, brand guru’s, PR pros, and ind… read more


The balance between art and science

Data and science only played a little role in the marketing industry in the early 1990’s as art and creative lead marketing strategies until the digital disruption and democratization of media. Today’s marketers have seen a shift from art and creative leading marketing strategies, to data and science leading marketing decisions and measuring attribution fully across all channels. Duri Alajrami, head of marketing, communications and digital at Moneris, discusses the art and science of marketing and how data has driven the shift in balance between the two. Has the art of marketing suffered? How can we analyze and use data effectively? Delve into the big data talk on our season 2 premiere of The Pivot.

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