Cover art for podcast The Pivot by CMO lab

The Pivot by CMO lab

56 EpisodesProduced by APEX Public Relations Inc.Website

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more

22:26

A decade of disruption: the evolution of Canadian ad-agency models

The ad-agency model has endured drastic structural shifts over the last decade due to the rise of third-party influencers, social, digital and paid initiatives. Terry Drummond, Co-Founder of the independent agency, Good&Ready and the brains behind Viagra’s notable “Good morning” campaign discusses pushing the content creation envelope. We’re all thinking it; with communicators’ increased integration across the spectrum of advertising, marketing and public relations, making a fixed impact with target audiences means reinventing the marketing landscape as we know it. Terry’s new agency model is taking action by adapting to the changing needs and disciplines of the marketplace. Find out how Good&Ready is navigating ahead of the curve, in this episode of The Pivot.

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