The Pivot by CMO lab
The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more
It’s time to integrate art and science
To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand - If one of these components is missing, the impact of the other is lost. The focus of all marketers should be on bringing a more visual approach to content, as well as well as processes. Xenia Muntean of Planable joins us to discuss the launch of the platform and the importance of an integrated strategic plan.
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