Cover art for podcast The Pivot by CMO lab

The Pivot by CMO lab

56 EpisodesProduced by APEX Public Relations Inc.Website

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more

30:31

A lesson in rebranding, taking risks and keeping heritage

When asked by people outside of our area of expertise, "What really drives you professionally?” most communications and marketing pros would say, "A client or project where you can create real change.” While practitioners are finding clever ways to bring this potential to a greater range of programming, few sectors can literally and personally effect change like the wellness and nutrition space.

But with all the new technologies, theories and philosophies popping up seemingly by the hour, how do you differentiate and establish credibility in the sector?

Tune in as Ali Leung, Vice President, Marketing, at WW Canada and Ken discuss how WW has leaned in on a 57-year legacy, how it’s evolved with new science, data and analytic support, all while continuing to satisfy a legion of motivated, committed members.

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