Cover art for podcast The Pivot by CMO lab

The Pivot by CMO lab

56 EpisodesProduced by APEX Public Relations Inc.Website

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more

27:13

The risks and rewards behind Toronto’s Fun Guy execution

Suddenly as a marketer, the stars align, the clouds part and everything comes up roses. That was certainly the experience of New Balance when they globally signed Kawhi Leonard, who went onto win the 2019 NBA championships for the Toronto Raptors. Marketers can only dream of an opportunity like this. Jon Purdy, Senior Marketing Manager at New Balance Canada led his team through this exciting challenge that captured the attention of the country.  From fun guy t-shirts, to king of the north crowns, Jon’s team took advantage of the attention to cut through the clutter and keep his brand top of mind. Tune in to hear Jon’s insights into sports marketing, brand authenticity and taking risks.

 

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