Cover art for podcast The Pivot by CMO lab

The Pivot by CMO lab

56 EpisodesProduced by APEX Public Relations Inc.Website

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more

28:51

Don’t dictate data and insights

With the increasing access to data, it’s no wonder insights have become the fuel for just about everything in communications and marketing. From market polling to algorithm-based insights, data is only as objective as the content it's fed, which itself could be filled with bias. To influence decision making, marketers need a diversity of data and research. Tune in as Andrew Grenville, author and Chief Research Officer at Maru/Matchbox discusses market research and how marketing and communications practitioners can connect with insights partners to take a problem solution approach to data and insights. Andrew examines the trouble in the insights industry is facing with the explosion in data and information, the decreasing cost of doing it, and an increase in the need for informed decision making.

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