Cover art for podcast The Pivot by CMO lab

The Pivot by CMO lab

56 EpisodesProduced by APEX Public Relations Inc.Website

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO La… read more

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Season 6 is a wrap!

April 7th, 2022


And it’s a wrap! What started in 2018 as a bit of an experiment is now in its 6th season. In this series of episodes, The Pivot engaged in …

The CMO and their many faces

March 17th, 2022


The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in …

Roku: The Next Frontier of Advertising

March 3rd, 2022


On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we’ve been streaming more and more. As marketers continue to find ways to reach audiences where …

From grass roots movement to social enterprise

January 27th, 2022


In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master’s degree in public health. During this time, she was struck by the way formal communications …

Innovation through resilience

December 16th, 2021


Dr. Tracy Vaillancourt, Tier 1 Canada Research Chair in School-Based Mental Health and Violence Prevention at the University of Ottawa has conducted …

Growing your brand with experiential marketing

December 2nd, 2021


In this episode of The Pivot, our host, Ken Evans, sat down with Sarah Krafman, Sr. Director of Brand Strategy and Communications from one of Canada’s favourite start-ups, Endy! Join us as we dive into the world of …

Understanding the Intersection between Cybersecurity, Communications, and Public Trust

November 18th, 2021


Ritesh Kotak has dedicated his career to exploring how technology could be used to create public safety and trust between our communities and public …

Connecting With Constituents in a Digital World

November 9th, 2021


Every politician knows the importance of careful listening. But how do you ensure you’re hearing everyone – not just those whose voices are the …

From Humble Beginnings to Gluten-Free Pantry Staple

October 21st, 2021


When your number one marketing tool is taken away by a global pandemic, how do you make sure your product ends up in front of the right people?

This …

A Deep Dive Into the Craft of Storytelling

October 7th, 2021


As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, …

A Deeper Dive into Real Estate Marketing

July 22nd, 2021


In the latest episode of The Pivot, we are joined by Branick Weix, CEO and founder of Aryeo, to take a deeper dive into real estate marketing.

Branick is the CEO and founder of Aryeo, a company created with the mission …

Fostering Inclusion and Diversity

July 8th, 2021


In 2021 we’ve seen many organizations move forward to adopt inclusion and diversity into their key pillars. They are increasingly trying to build and …

The Pivot – Lisa Covens

June 17th, 2021


As the world continues to move towards increased accessibility and reliance on technology, the best marketers are looking at changing trends and …

In the “Now” of Leadership

June 3rd, 2021


In a year that has brought on new challenges for industries across the globe and completely changed the way we work in teams; has the way we lead changed? And what does it take to be an effective leader today?

In this …

The TikTok Generation

May 13th, 2021


In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating its user base. Many have turned to TikTok as their main source of entertainment during the pandemic, and now brands are …

A marketer’s role in DEI efforts for brands

April 1st, 2021


Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it?

As discussed in previous episodes, …

Communicators as the conscience of a brand

February 11th, 2021


Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to …

Learning & Unlearning: How to be an ally for the LGBTQ2S+ Community

February 10th, 2021


True diversity and inclusion are about genuinely listening to others while unlearning negative stereotypes towards certain people groups that society presented us with. We sat down and spoke with trans advocates and …

Keeping up the dialogue on DEI

January 28th, 2021


When thinking about initiatives to foster a more diverse and inclusive workplace, it’s promising to see that it’s become more of a priority for brands and organizations. The ongoing conversation of DEI will only lead to …

Why we need mentors, especially now

January 14th, 2021


Representation matters. No matter what industry, having diverse voices and leaders shows there’s a path to leadership for all. When it comes to mentorship, there’s a ton of value in having young professionals of diverse …

An e-commerce experience like no other

December 10th, 2020


In the spirit of staying connected to the wider world (as we continue to stay put in our ever-shrinking ‘bubbles’), Ken re-tells his story of a …

The realities of juggling side hustles

November 26th, 2020



In this episode, Ken is joined by his friend and Toronto-based actor Oscar Moreno.

As an actor, Oscar has juggled multiple side gigs in between …

Why location data matters

November 12th, 2020


There’s a lot to consider when going through the home buying process, one of the most significant being location. Location not only impacts price, and the scale of the investment, but also quality of life. So how can …

Exploring the mindset of younger generations

October 29th, 2020


Today, marketers are being stretched like never before. Not only are they trying to sustain brand relevance in this crisis, but they are now tasked with navigating entrenched social issues that no campaign will ever do …

Delivering an effective education experience in the COVID-19 era

September 17th, 2020


Well before the COVID-19 pandemic, education technology was gaining rapid influence with educators, policy makers, students and parents. Now, in the …

Arts in the time of COVID-19 and Black Lives Matter

September 3rd, 2020


As a society, we have spent considerable time lamenting the brutal impact the coronavirus has had on specific sectors - and there's a lot to lament. One key industry that has been reeling is the arts and entertainment …

Catering to the e-commerce demand

July 16th, 2020


The growth of eCommerce has been immense during the pandemic. From retail to alcohol, online sales have skyrocketed to all time highs, leaving many …

Office design with empathy in mind

July 2nd, 2020


In recent weeks, we’ve seen companies such as Twitter and Shopify announce their workforce will continue to work from home either full time or in a …

Distilling collaboration in a time of need

June 4th, 2020


For brands to go through an extreme organizational pivot, it usually takes several months. But when the pivot is in support of a greater community, …

TEASER: The Pivot 2.0

May 21st, 2020


The COVID-19 pandemic has undoubtedly brought new challenges to brands, and now there isn’t a brand or marketer who isn’t pivoting in fundamental and in some cases radical ways. Be it restaurants offering heat-and-serve …

Will-building in the digital age

April 30th, 2020


In the age of robo-advisors, same-day shipping and ordering lunch through an app, the birth of digital has allowed brands to provide convenient and …

It’s time to integrate art and science

March 12th, 2020


To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand - If one of these components is missing, the …

A lesson in rebranding, taking risks and keeping heritage

February 27th, 2020


When asked by people outside of our area of expertise, "What really drives you professionally?” most communications and marketing pros would say, "A …

Exploring the retail conundrum with BDO

February 13th, 2020


A decade ago, Canada’s retail landscape revolved around the decision to invest in eCommerce and find that balance between bricks and mortar and …

What’s next in Canada’s cannabis sector

December 19th, 2019


Canada's cannabis sector has been fascinating to watch over the last 13 months as a fully legal and regulated sector. From the peak investor highs to …

Nailing down brand identity through design

November 28th, 2019


Design, and designing with branding front and center, are fast becoming a vital part marketing and brand image. It can be both immensely in your face while also sophistically subtle and nuanced. Overall, an office space …

A discussion on disruptors and their mindset

November 14th, 2019


Experimentation, authenticity and humility. Wealthsimple sets an example of what marketers can achieve when they know who they are and have a clear vision of what they want. Despite disrupting the investing and …

The risks and rewards behind Toronto’s Fun Guy execution

October 31st, 2019


Suddenly as a marketer, the stars align, the clouds part and everything comes up roses. That was certainly the experience of New Balance when they globally signed Kawhi Leonard, who went onto win the 2019 NBA …

A discussion on transparency and reputation management

October 17th, 2019


Many believe that public relations and marketing can be two different but complementary practices, but merging the two together builds a better brand. Communicators must use their power of story and persuasion across …

A new era of influence

September 19th, 2019


Circumstances related to transparency, editorial integrity and ethics, are now shifting the whole ground within the influencer category. For brands …

Don’t dictate data and insights

September 5th, 2019


With the increasing access to data, it’s no wonder insights have become the fuel for just about everything in communications and marketing. From …

Finding the right tone and personality for your brand

August 22nd, 2019


For many brands, selling a product or service can be purely transactional and straightforward – but it doesn’t have to be. When it comes to strategy for retention and new business leads, it’s important to keep brand …

Understanding AI in communications

August 8th, 2019


In the world of communications and marketing, we have no option but to learn, adapt and apply new techniques and technologies. In PR, we've evolved …

Ruckus Makers 9: Comedy and Community Management

July 25th, 2019


In this special edition episode of The Pivot recorded at the latest Ruckus Makers event, host Ken Evans chats with comedians Barry Taylor and Dena Jackson, Jacqueline Waters of the Royal Ontario Museum and Toni Shelton …

Take a risk already

July 11th, 2019


To be all things to all people is to ultimately be generic. And to be ultimately generic is the essence of risk aversion. In this episode, Ola and …

New face of change management

June 27th, 2019


Marketing touches many different areas of a business and in the future it’s clear that the problems companies face are no longer siloed by business unit. Be it a bank, a courier company or a retailer, many legacy brands …

The balance between art and science

June 13th, 2019


Data and science only played a little role in the marketing industry in the early 1990’s as art and creative lead marketing strategies until the …

The Pivot returns in June 2019

May 9th, 2019


Over the course of our first season, we’ve explored what modern marketing looks like, how the industry has changed over time and how those who are willing to pivot from conventional marketing strategies often thrive. …

Defining your personal brand in the digital-first economy

April 25th, 2019


Journalism isn’t what it used to be. With shrinking newsrooms, newspapers closing its doors and a shift to a digital-first economy, more and more journalists have had to adapt to the new order. Tech expert Marc Saltzman …

How crowd sourced cannabis data is redefining patient care

April 11th, 2019


For canna-curious marketer, Jessica Moran, Director of Marketing and Communications at leading North American cannabis intelligence company, Strainprint – legalization has proved to be the opportunity of a lifetime. …

New tactics to curate and report quality Canadian content

March 28th, 2019


While many mourn the death of traditional media, David Brown, co-founder and co-editor of The Message, reinvents the wheel to tactfully amplify …

Cannabis: why customer-centric education is on the rise

March 14th, 2019


While the tobacco, pharma and alcohol industries have had more than a century to mature, integrate and capitalize in global markets – an entirely new …

Values-based branding strategies for B2B

February 28th, 2019


With more tools, platforms and ways to engage – the marketing playbook has quickly become a thing of the past. Maliha Aqeel, Assistant Director of …

A decade of disruption: the evolution of Canadian ad-agency models

February 14th, 2019


The ad-agency model has endured drastic structural shifts over the last decade due to the rise of third-party influencers, social, digital and paid initiatives. Terry Drummond, Co-Founder of the independent agency, …

Letting go of convention to maximize profit

January 31st, 2019


For CMOs in a rut, class is in session! David Soberman, Professor and Canadian National Chair of Strategic Marketing at the University of Toronto’s …

SickKids’ $1.3b fundraising supernova: VS Limits

January 16th, 2019


In 2016, SickKids Foundation launched the largest fundraising effort in the history of Canadian healthcare. Lori Davison, Vice President of Brand, Strategy and Communications at SickKids Foundation and one of the …

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