Welcome to the Peter Bowden show! Raised a Unitarian Universalist, I'm an expert in small group spiritual exploration, community building, ministry, media and congregational life. Looking to lead and grow a congregation, program, ministry, justice effort or other community group? Subscribe for pra… read more
Driven by TikTok's success, social media platforms are changing how they decide what content people see online. Instead of relying on an individual's stated preferences and social connections, they're shifting to feeding people content based on what they are already watching and engaging with. In this episode, I explain this huge shift, the implications, and strategy recommendations.
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