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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

30:32

Interview with Pierre Lechelle - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Episode #30

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com).

In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more.

You can connect with Pierre on Linkedin.

Resources mentioned in this episode include:

The Revenue Collective

The most impactful book for Pierre’s Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

Winning By Design book list

ICE (Impact, Confidence, and Ease) Scoring for strategy and project management

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message
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