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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

36:01

Interview with Damon Burton - The Basics of SEO & The Benefits of Writing a Book - Episode #19

Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and Outranking Your Competition.

In this episode, we talk about how he got into marketing, his experience as the owner of an SEO company, the usefulness and advantages of SEO, how to hire an SEO agency, his process for implementing an SEO strategy, and much more.


Damon’s LinkedIn: https://www.linkedin.com/in/damonburton/

Damon’s Website: https://www.damonburton.com/

Damon’s SEO book: https://www.freeseobook.com/

His company: SEONational.com/


Other books he’s mentioned:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

His recommended resource for SEO beginners:  www.Moz.com/


SEO tools mentioned in the podcast:

SEO Power Suite, SEO spyglass, and site-auditor tool from Link-assistant.com

Webmeup.com for backlink auditing

SEOprofiler.org

Ahrefs.com


Content creation tools mentioned:

Grammarly.com

Hemingwayapp.com

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