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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

31:05

Interview with A. Lee Judge - Let’s Jump Into Content Marketing - Episode #42

"You should take a T-shaped approach..."


A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.

Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view.

In this episode we talk about the fundamental principles of marketing, how to take a T-shaped approach to learning new skills (a fresh look into the specialist vs generalist argument), understanding your audience when making an agency, his advice for college grads in 2021, and more!


You can connect with Lee via his website or through LinkedIn (make sure you let him know that you discovered him from my podcast).


If you want to support this podcast go here: https://anchor.fm/kennysoto/support

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message
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