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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

26:30

Interview with Moe Abbas - Kickstart Your Digital Marketing Career - Episode #57

“The most valuable skill that I’ve ever picked up is the ability to learn.”

Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing - for free. Acadium has raised $1M from top angel investors like the ex-CEO of Expedia, and it has launched more careers in digital marketing than any other learning platform (which is saying something, let me tell y’all).

Questions we discussed:

  • Why is having some understanding in sales and buyer behavior useful for marketers?
  • How did he come up with the idea for Acadium?
  • How does someone launch a career as a freelancer or independent digital marketer?
  • How can a marketer identify their strengths?
  • What are the most in-demand skills marketers should know in 2022?
  • What is the main difference between a digital marketer and a growth marketer?
  • Where is the best place for marketers to learn more about unit economics?
  • What are some of the challenges in marketing an EdTech business?

You can connect with Moe via:

Twitter: https://twitter.com/realmoeabbas

And Instagram: https://www.instagram.com/realmoeabbas

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message
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