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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

23:39

Interview with Jerry R. Louis - Copywriting Essentials and Ad Agency War Stories - Episode #20

“People buy what they remember.”

Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine.

In this episode, we talk about the fundamentals of copywriting, the purpose of advertising, how to harness your creative energy, how to get into a copywriting career, books that can help you with your writing, and more.


Jerry’s work portfolio: https://www.jerryrlouis.com/

Jerry’s LinkedIn: https://www.linkedin.com/in/jrlouis/

Jerry’s Instagram: https://www.instagram.com/j.r.louis/


Books he mentioned to get better at copywriting and advertising:

The Advertising Concept Book: Think Now, Design Later by Pete Barry

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Junior: Writing Your Way Ahead In Advertising Kindle Edition by Thomas Kemeny


If you have a specific request for future episodes, please contact me at: www.kennysoto.com/contact/

--- Send in a voice message: https://anchor.fm/kennysoto/message
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