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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more


Interview with Dan McGaw - You Can Build The Ideal MarTech Stack! - Episode #62

“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.”

Dan McGaw is an award-winning entrepreneur, speaker, and the CEO of, an analytics and marketing technology consultancy and SaaS platform, In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando, FL.

He’s also a thought leader in the MarTech world and a CXL instructor on the topic. Having spoken at leading marketing conferences and online events, his expertise lies in helping businesses extract and interpret the right data to grow their revenue exponentially.

Questions and topics we covered:

  • Dan’s story about his first marketing job promoting a band!
  • How does Dan qualify leads for both of his businesses?
  • How does Dan leverage automation to scale his service-based business?
  • Why is building a MarTech stack so difficult?
  • What are some ways that marketers can cut costs when building a MarTech stack? (Hint: don’t use HubSpot)
  • How can a business get a full inventory of the tools in their stack?
  • What are the categories of MarTech tools?
  • What are UTMs and why are they vital to a marketer’s success?
  • Is Google Data Studio a tool that all businesses should add to their stack?
  • If Dan could mold the ideal marketer, what skills would he want them to have?

You can say hello to Dan via:

Resources mentioned

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