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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more


Interview with Dennis Shiao - The Art of The Career Pivot: Going From IT to Marketing to Freelancing - Episode #40

“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”

Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing.

We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for growing a personal brand, and more.

You can connect with Dennis on Twitter and LinkedIn.

Resources mentioned:

Andy Crestodina (a marketer that Dennis follows)

Andy’s book is “Content Chemistry: An Illustrated Handbook for Content Marketing

For learning about SEO, visit and follow Rand Fishkin on Twiter(the former Co-Founder and SEO expert).

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