“When you think of it the AI is just another intermediary that a marketer has at their disposal…”
Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.
Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter.
In this episode, we talk about Martin’s professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more.
LinkedIn Learning free Digital Marketing Certificate/Learning Path: https://opportunity.linkedin.com/skills-for-in-demand-jobs
Martin’s Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper).
Subscribe to his Digital Marketing Trends newsletter.
Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane
Connect with me at: KennySoto.com
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