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The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more


Interview with Professor Martin Waxman - How Does AI Relate to Marketing and PR? - Episode #18

“When you think of it the AI is just another intermediary that a marketer has at their disposal…”

Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.

Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter.

In this episode, we talk about Martin’s professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more.

LinkedIn Learning free Digital Marketing Certificate/Learning Path:

Martin’s Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper).

Subscribe to his Digital Marketing Trends newsletter.

Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane

Connect with Martin on Twitter, LinkedIn, and at

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