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The People of Digital Marketing with Kenny Soto

70 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more


Interview with Araminta Robertson - Let’s Jump Into The World Of Fintech Marketing - Episode #39

“There is not enough education about finance or money…People are hungry for information. ”

Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content.

In our interview we talk about the unique challenges fintech companies face, her top 3 favorite fintech companies that are killing it in marketing, the importance of a founder’s personal brand, how she scales her own personal brand, and more!

Connect with Araminta via Twitter, LinkedIn, or through her blog.

Resources mentioned:

Andy Crestodina (a marketer that Araminta follows)

Andy's book is “Content Chemistry: An Illustrated Handbook for Content Marketing

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