Cover art for podcast The People of Digital Marketing with Kenny Soto

The People of Digital Marketing with Kenny Soto

69 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

20:39

Interview with Cara Meiselman - The Power of “Reverse Franchising” + Growing Your PR & Content Skills - Episode #52

Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high-growth startups. Cara has experience leading brand strategy for several large companies as well as creating custom training for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND and Social Media Week and has featured blog posts on sites such as Mashable, Inc. and Forbes.

In this episode we talked about Cara’s journey from law school to the marketing world, the unique challenges from marketing a B2B2C business, the hardest part about managing a content calendar, how to major a brand strategy’s impact, how to reach out to journalists and influencers, how marketers can get their writing featured on major publications, and much more!

You can say Hello by visiting her website or her LinkedIn profile.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The People of Digital Marketing with Kenny Soto

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/2c672830/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens