Cover art for podcast The People of Digital Marketing with Kenny Soto

The People of Digital Marketing with Kenny Soto

66 EpisodesProduced by Kenny SotoWebsite

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, an… read more

66 Episodes | 2020 - 2021

Interview with Kathleen Booth - Why Marketers Need to Understand Cyber Security - Episode #64

November 22nd, 2021

45:30

Kathleen Booth is the VP of Marketing at Clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize …

Interview with Mary Anderson - Designing With A Purpose - Episode #63

November 10th, 2021

35:38

“The adventure starts when things go wrong.”

Mary is a designer, brand strategist, and founder of Vitality Creative Studio. She believes in the triple bottom line (people, planet, and profit) and that creativity can be …

Interview with Dan McGaw - You Can Build The Ideal MarTech Stack! - Episode #62

November 4th, 2021

44:54

“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.”

Dan McGaw is an …

Interview with Julian Ivaldy - Discussing “Pirate Marketing” - Episode #61

October 27th, 2021

30:56

“There’s no dictionary for marketings strategies…when you work in a marketing team, if you’re going to keep trying what other people are doing—it’s not going to be productive. You have to do is be open to your market …

Interview with Agata Krzysztofik - Want to Win as a Growth Marketer? Have a Growth Mindset - Episode #60

October 12th, 2021

41:45

Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, …

Interview with David J.P. Fisher - How to Become a Trusted Marketing & Sales Expert - Episode #59

October 7th, 2021

35:40

David J.P. Fisher (D. Fish) is an internationally recognized keynote speaker, sales trainer, and business coach focused on bringing empathy and the human touch back into sales, social media, networking, and …

Interview with Forrest Dombrow - Sales and Lead Generation Go Hand-in-Hand - Episode #58

September 28th, 2021

18:48

Forrest Dombrow is a sales consultant at Solve Sales, a marketing and sales consultancy firm helping agencies get new leads and more clients. What …

Interview with Moe Abbas - Kickstart Your Digital Marketing Career - Episode #57

September 23rd, 2021

26:30

“The most valuable skill that I’ve ever picked up is the ability to learn.”

Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company …

Interview with Sarah Bond - Lessons in B2B SaaS Marketing and CRO - Episode #56

September 21st, 2021

36:26

Sarah is the Senior Director of Marketing Strategy at Lucky Orange, a software company that helps businesses around the world improve website conversion rates. She is responsible for leading all aspects of marketing and …

Interview with Michael Wieder, Co-Founder at Lalo - Picking The Brain of a CMO - Episode #55

September 13th, 2021

17:02

“Write playbooks, don’t follow them.”

Michael Wieder is Co-Founder, President and CMO at Lalo, and most importantly, dad to 18-month old Jemma. …

Interview with Maria Bryan - Enter the World of Nonprofit Marketing - Episode #54

September 2nd, 2021

49:10

“People are more emotionally attached to people than they are to entities…when nonprofit leaders share their stories, it humanizes the nonprofit’s brand.”

Maria Bryan helps founders create thriving nonprofits by …

Interview with Nicholas Scalice - How Can I Become a Growth Marketer? - Episode #53

August 23rd, 2021

30:46

With over 12 years of digital marketing experience, Nicholas runs a conversion-focused growth marketing agency specializing in landing page …

Interview with Cara Meiselman - The Power of “Reverse Franchising” + Growing Your PR & Content Skills - Episode #52

August 17th, 2021

20:39

Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high-growth startups. Cara has experience leading brand strategy …

Interview with Arpit Choudhury - Data Isn’t Scary: A Discussion About Product-Led Growth - Episode #51

August 13th, 2021

28:42

"Being data-led is core to becoming product-led…”

Arpit is a non-engineer who loves data and APIs and believes that everybody, irrespective of their …

Interview with Maurice Bretzfield - The Man Who Introduced Me to Digital Marketing - Episode #50

August 10th, 2021

45:58

“Digital marketing is a blessing and a curse…”

Maurice Bretzfield has been a lifelong Dodger fan, a raconteur, traveler, and a connoisseur of matters of the tongue, ear, and eye. He's also a blue water sailor, dad, …

Interview with Heather Bennett - Want to Improve Your Career? Start with Your Personal Brand! - Episode #49

August 6th, 2021

22:32

"It has to be true to you—it has to be real."

Heather H. Bennett is a marketing strategist and personal brand coach that lives and works in Chicago, Illinois.

Drawing from over 20 years of experience in brand marketing, …

Interview with Tracy Sheen - Leaning Into Tech & Tackling Technophobia - Episode #48

August 3rd, 2021

30:24

“At the end of the day, your business is your database.”

Tracy Sheen is recognized as a Certified Practicing Marketer by the Australian Marketing Institute. She is a speaker, small business digital coach, and the author …

Interview with Jennifer Hartmann - Mastering UGC & Community Building - Episode #47

July 30th, 2021

31:34

“No one on social follows a brand to be advertised to.”

As Director of Public Relations and Enterprise Social Media, Jen is responsible for …

Interview with Will Berkowitz - The Unique Challenges with Growing a B2B2C Startup - Episode #46

July 27th, 2021

32:15

“What we do is we start small and we start today…today, now is so much better than tomorrow.”

Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at …

Interview with Sarah Bedrick, Founder of HubSpot Academy - What Are Your Marketing Principles? - Episode #45

July 23rd, 2021

36:07

“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?”

Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years …

Bonus Episode: Round #2 with Todd Wheeler!

July 21st, 2021

35:39

“Belief drives behavior.”

Here’s a bonus episode where I interview Todd Wheeler for a second time. If you have not listened to episode #37, do that …

Interview with Shana Bull - Creating Relationships and Storytelling is How You Win - Episode #44

July 20th, 2021

27:57

“No one’s talking about how more brands should be having more fun on social media.”

Shana Bull is a best-selling children's book author, freelance …

Interview with Andy Crestodina - Understanding Digital Empathy with The MASTER of Content Marketing - Episode #43

July 16th, 2021

29:05

“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”

For those of you who have listened to my episodes with …

Interview with A. Lee Judge - Let’s Jump Into Content Marketing - Episode #42

July 13th, 2021

31:05

"You should take a T-shaped approach..."


A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.

Focused on B2B …

Interview with Erik Newton - How to Scale Your Marketing Career: Lessons From a Former Senior Marketer from Netflix - Episode #41

July 9th, 2021

45:52

“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ”

Erik Newton is the VP of Marketing at 

Interview with Dennis Shiao - The Art of The Career Pivot: Going From IT to Marketing to Freelancing - Episode #40

July 6th, 2021

27:19

“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”

Dennis Shiao is the …

Interview with Araminta Robertson - Let’s Jump Into The World Of Fintech Marketing - Episode #39

July 2nd, 2021

22:20

“There is not enough education about finance or money…People are hungry for information. ”


Araminta is a marketing consultant at Mint Studios where …

Interview with Andrew Capland - Prepping For Your Career in Growth - Episode #38

June 29th, 2021

38:17

"Growth is defined differently at every company…”

My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing …

Interview with Todd Wheeler - Does a Business Win without Discovery, Priorities, and Focus? - Episode #37

June 21st, 2021

32:16

“KPIs are soulless numbers and a lot of people focus on KPIs…”

My guest today is Todd Wheeler. Todd makes the complicated understandable, to help …

Interview with Erica Maurer - How to Host & Promote Virtual Events, The Right Way - Episode #36

June 5th, 2021

30:16

“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the …

Interview with Jeroen Corthout - Creating A CRM That’s Actually Useful - Episode #35

May 28th, 2021

32:06

“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make …

Interview with Amanda Goetz- Sleep, Sex, & Stress: Selling CBD to Help Women Live Better Lives - Episode #34

March 12th, 2021

36:30

“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.”

Amanda founded House of Wise after realizing …

Interview with Lindsey Bancroft - A New Experience: Learning About Experiential Marketing - Episode #33

March 5th, 2021

21:48

“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge …

Interview with Miruna Dragomir - Marketers Need to Focus on the Big Picture - Episode #32

February 26th, 2021

32:39

Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been …

Interview with Navindra Kewal - Let’s Talk About Product Management - Episode #31

February 12th, 2021

29:34

Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former …

Interview with Pierre Lechelle - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Episode #30

February 5th, 2021

30:32

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (

Interview with Craig Zingerline - Mastering Growth in 2021 - Episode #29

January 22nd, 2021

41:16

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief …

Interview with Kate Bradley Chernis, CEO of Lately - Creating an AI That Makes Engaging Social Content - Episode #28

January 1st, 2021

48:39

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency …

Interview with Irina Poddubnaia, Founder of TrackMage- The Basics of Project Management - Episode #27

December 29th, 2020

36:17

Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for …

Interview with Vince De Benedetto - Getting Started With Marketing Automation & Chat Marketing - Episode #26

December 18th, 2020

23:54

Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors …

Interview with Dr. Travis Zigler - The Basics of Amazon PPC - Episode #25

December 11th, 2020

45:57

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his …

Interview with Chris Dickey, CEO of Visably - The Basics of Search Engine Visibility & Marketing a SaaS Company - Episode #24

December 4th, 2020

29:33

Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR …

Interview with Katie Dooley - Starting a Design & Branding Business - Episode #23

November 27th, 2020

22:07

Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a …

Interview with Filippo Stefanelli, CMO of StashAway - The Challenges of Marketing in Fintech & in the APAC Region - Episode #22

November 20th, 2020

27:47

Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth …

Interview with Eric Jorgenson - Writing a Book about Naval Ravikant, Startup Life, and How to Grow a Blog - Episode #21

November 13th, 2020

33:14

“I write to find out what I know and what I don’t know, like writing is thinking to me.”


Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since …

Interview with Jerry R. Louis - Copywriting Essentials and Ad Agency War Stories - Episode #20

November 6th, 2020

23:39

“People buy what they remember.”

Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing …

Interview with Damon Burton - The Basics of SEO & The Benefits of Writing a Book - Episode #19

October 30th, 2020

36:01

Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. …

Interview with Professor Martin Waxman - How Does AI Relate to Marketing and PR? - Episode #18

October 23rd, 2020

38:41

“When you think of it the AI is just another intermediary that a marketer has at their disposal…”

Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.

Although his …

Interview with Brian Honigman - How to Create a Career as a Marketing Consultant - Episode #17

October 16th, 2020

28:51

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content …

Interview with Lindsay Peragine - The Basics of Pinterest Marketing in 2020 - Episode #16

October 14th, 2020

24:27

Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing …

Interview with Stacy Angela Magallon - How To Get Started In Design & Creative Work - Episode #15

October 6th, 2020

27:50

“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.”

Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from …

Interview with Liz Scully - Could A Mastermind Group Elevate Your Marketing? - Episode #14

September 29th, 2020

27:29

“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully

In today’s episode I am interviewing Liz Scully. Emmy …

Interview with Matt Lebris - Starting a podcast, personal branding, & how to start a speaking career - Episode #13

September 19th, 2020

40:53

“There’s a difference between having a resource and being resourceful.” - Matt Lebris

Matt LeBris is a born and raised NY'er who inevitably caught …

Are you in the business of doing something that other people want? - Episode #12

September 11th, 2020

11:40

“Nearly all companies exist to do something people want.”

— Paul Graham

You can find his essay here: http://www.paulgraham.com/wealth.html 

In …

Interview with Khandker Ahamed - Remote Work, Project Management, & The Future of Work - Episode #11

August 23rd, 2020

48:55

“You need to differentiate yourself. That is how you dominate.”

Khandker is a purpose-driven leader, who’s passionate about the future of work and …

Interview with Scott Harward - Ads, Automation, & The End of 3rd Party Cookies - Episode #10

August 13th, 2020

24:56

“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”

Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital …

Interview with Bertrand van der Berg - Digital Marketing for Photographers in 2020 - Episode #9

August 11th, 2020

29:17

“Don’t let your gear be an excuse…” — Bertrand van der Berg

In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly …

Career Design & Collecting Skills - Episode #8

August 8th, 2020

20:00

Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I …

Why YOU Need A Website & How To Start - Episode #7

August 2nd, 2020

21:16

Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're …

Interview With Sam Hysell of NOX Media - Mastering Virtual Events - Episode #6

July 29th, 2020

21:06

Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell

Now, this is when the podcast gets SERIOUS!

Today’s …

Are You a Writer? - Episode #5

July 28th, 2020

15:13

In today's episode, I talk about writing...

Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general.

I discuss …

Digital Marketing Skills to Learn - Episode #4

July 21st, 2020

29:15

In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less …

How To Get A Job In 2020 - Episode #3

July 19th, 2020

29:32

Episode #3 of the podcast goes over how to get a job in 2020...

In this episode I discuss:

  1. How did we to get a job before the internet,
  2. How the …

Who Is This Podcast For? Who Am I Speaking To? - Episode #2

July 18th, 2020

15:35

In today's episode I answer two questions:

  1. Who is this podcast for?
  2. What is digital marketing?

It's important that these two questions are …

Welcome to My Podcast - Episode #1

July 17th, 2020

14:44

This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉

--- Send in a voice message: https://anchor.fm/kennysoto/message

What is digital marketing, really?

July 16th, 2020

0:50

This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the …

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