Cover art for podcast The People of Digital Marketing

The People of Digital Marketing

109 EpisodesProduced by Kenny SotoWebsite

The People of Digital Marketing is designed to get you that promotion in a new marketing role, to get you leading your own marketing team one day, or to help you start your own business. In each episode, I interview marketing leaders from Fortune 500 companies, agencies, and startups to have them sh… read more

109 Episodes | 2020 - 2023

Justin Watkins - The Generalist’s Approach Makes You More Competitive - Episode #106

February 6th, 2023


“I really only have about two tips: one is read more than your peers. The other one is do side projects.”

Justin Watkins is the Founder and CEO of Native Digital, a brand and marketing firm acquiring customers where …

Jan Deahl - Want A Competitive Edge As A Marketer? Understand Your Business - Episode #105

January 30th, 2023


“Nobody is going to manage your career for you.”

Jan Deahl is a marketing leader with over 20 years of investment industry experience who has ran international and global institutional marketing efforts at some of the …

Justin Parnell - The Buyer’s Journey Has Changed & PLG Is In! - Episode #104

January 23rd, 2023


“The first question is, ‘How hard is it to extract value from our product?’”

Justin Parnell is the VP of Marketing at BrightIdea. Justin is a …

Julia Griffiths - Defining A Marketer’s Purpose - Episode #103

January 16th, 2023


It can help to work for a mission-driven organization, but you’re going to maximize that opportunity if you have some perspective on what your …

Joe Portsmouth - Email Marketing Will Never Die! - Episode #102

January 9th, 2023


“Click rates don’t always correlate to revenue.”

Joe works as the Director of Retention at The Beard Club. In his spare time, he's been growing his …

Patrick Ward - Marketing Leadership Frameworks, Why Side Hustles Are A Good Thing, And More - Episode #101

January 2nd, 2023


“Your job as a manager is to only care about three things: the financial goals of your direct reports, their professional goals, and finally their personal goals.”

Patrick Ward is the VP of Marketing for Rootstrap, a …

What I Wish I Knew When I Began My Digital Marketing Career - Episode #100

December 20th, 2022


“Fun translates into good performance.”

The four things every marketer should know before starting their career:

  1. Find a skill (channel) that is the …

Interview with Steve Toth - A Solid Understanding In SEO Can Lead To Exponential Growth - Episode #99

December 6th, 2022


“SEO takes time…”

Steve Toth is a growth-focused SEO Consultant to companies around the world. He’s a trusted resource to over 10,000 subscribers of

Interview with James (JD) Dillon - Defining The Role Of CMO - Episode #98

November 30th, 2022


“You gotta be flexible but, not spineless.”

JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in …

Interview with Christina Patrick - Your MQLs Won’t Help Sales Actually Close…Shocker - Episode #97

November 18th, 2022


“The key thing in all of this really is understanding the value that you give and that you have, and then getting other people to help tell that story for you…”

Christina’s love of marketing started during her …

Interview with Dave Snyder - Content That Makes Revenue, AI Writing Tools, & Getting Clients To Brag About Your Work - Episode #96

November 11th, 2022


“Carpenters aren’t scared of nail guns. It can replace the hammer but, it can’t replace the carpenter. I think that is what AI is and represents.”

Dave Snyder is the CEO of CopyPress. His background in SEO, social …

Interview with Joel Garthwaite - Marketing to Home And Garden Customers Isn’t Easy - Episode #95

October 19th, 2022


If you work in e-commerce, you need to listen to this podcast interview.

Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global …

Interview with David Finberg - Agency Growth Requires Strong Relationship - Episode #94

October 8th, 2022


“Just niche down on one thing…People have been saying SEO is dead for 20 years. Focus has allowed to double in size almost every year.”

David Finberg has been building websites since the age of 9 and he decided to go …

Interview with Mark Stouse - Defining A Recession-Proof Career & Things To Know As A New CMO - Episode #93

September 23rd, 2022

“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…” Mark is the CEO of Proof A

Interview with Léandre Larouche - Should You Write a Book? - Episode #92

September 15th, 2022


“The art of persuasion lives in the craft of writing…if you want to catapult your writing skills, write a book.”

Léandre Larouche is an author, …

Interview with Jacob Warwick - How Your Career Narrative Can Help You Become a VP - Episode #91

August 17th, 2022


Jacob Warwick is the CEO of ThinkWarwick, an executive leadership and career growth firm. He's on a mission to help more people love what they do. Prior to starting his own business, he grew into c-suite marketing and …

Interview with Kaleigh Moore - Launching A Freelance Marketing Business - Episode #90

August 9th, 2022


Kaleigh Moore is a freelance writer and consultant for eCommerce and SaaS companies. She also owns, a podcast repurposing service, …

Interview with Jeff Large - Listen to This if You Want to Build a Podcast- Episode #89

August 5th, 2022


“Success can look drastically different, you don’t always need a lot of downloads…”

Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts …

Interview with Harry Morton - How B2B Companies Need to Approach Podcasting - Episode #88

July 26th, 2022


“Podcasting is not inherently viral…”

Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of …

Interview with Saarim Asady - Growing Your Business On LinkedIn - Episode #87

July 18th, 2022


Saarim is a recognized LinkedIn expert and consultant who has helped thousands of people master LinkedIn for client acquisition. Today, multiple …

Interview with Sara Pion - Navigating The Startup World as a New Marketer - Episode #86

July 12th, 2022


Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and …

BONUS Episode: Interview with Daniel Botero - Listen To This If You’re Looking For A New Job

July 11th, 2022


Daniel Botero is a career coach, best-selling author, and top-rated podcast host who helps international STEM students land their dream jobs (and helps them get a company to sponsor the H1B visas). His proven system …

Interview with Derek Osgood - Your GTM Strategy Needs a Makeover - Episode #85

June 27th, 2022


Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get …

Interview with Maya Grossman - The Career Advice You Need If You Want To Be A Marketing Leader - Episode #84

June 20th, 2022


“You just want to make sure you’re joining a rocket ship, not a sinking ship…”

Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 …

Interview with Yisrael Segall - Marketers, It’s Okay To Be A Generalist - Episode #83

June 17th, 2022


Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses …

Interview with Darshan Mehta - You Have Your Insights, Now What? - Episode #82

June 6th, 2022


Darshan is the founder of, a platform that allows users to quickly extract insights from consumers throughout the world, and, an app that allows users to make instant connections and take …

Interview with Lea Pica - Using Data & Storytelling To Spur Action - Episode #81

May 31st, 2022


WARNING: This episode is only for marketers who use data to make informed decisions.

Lea Pica is an industry-acclaimed data storytelling advocate, international keynote speaker, and instructor. She began her career as a …

Interview with Adam Steele - From Marketer to COO & The Basics of Link Building - Episode #80

May 16th, 2022


“Links plus content equals profit.”

Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include …

Interview with Sarah Talbert - So You Want To Be A Copywriter? - Episode #79

May 4th, 2022


“I write words that sell for people…”

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. …

Interview with Sean Work - How To Actually Grow Your Website Traffic This Year - Episode #78

April 11th, 2022


“Most businesses…they haven’t finished their site.”

Since 2005, Sean Work has been the go-to internet marketing consultant for startups, universities …

Interview with Will Haire - Growing Your Business On Amazon - Episode #77

April 5th, 2022


Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow …

Interview with Sarah Snyder - What It Takes To Be Good At Press Relations - Episode #76

March 28th, 2022


“I think everyone is interesting in some way…”

Sarah Snyder is the CEO of Connection Enthusiast, a strategic public relations firm. Snyder has a vast array of experience representing both high net-worth individuals, …

Interview with Tommy Walker - Your Content Marketing Efforts Need An Upgrade - Episode #75

March 21st, 2022


Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. Prior …

Interview with Branko Kral - Building Your Own Content Marketing Business - Episode #74

March 11th, 2022


“I wanted my income to be free from my physical location…”

Branko has lived in seven countries and speaks four languages fluently. His passion for language, analytical thinking, and desire for efficient systems lead him …

Interview with Lila Schneider - Managing Your Own Marketing Agency - Episode #73

March 8th, 2022


“I learned more being on my own…”

Lila Schneider is a NJ native with an extensive background in marketing. Before starting her own marketing agency, Lila worked at PR agency managing big clients such as Neutrogena and …

Interview with Margie Agin - The Ins and Outs of B2B Product Marketing - Episode #72

February 25th, 2022


“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.”

Margie Agin is an award-winning marketer who helps B2B tech companies discover what makes them unique and find …

Interview with Alexander Billington - Growth Frameworks From A Former Soccer Player - Episode #71

February 18th, 2022


Alex is a former professional soccer player turned growth marketer and now works as a community growth manager at Funnel, a marketing data platform with over 1500 customers including Adidas, Samsung, and Havas. Prior to …

Interview with Aazar Ali Shad - How to Use Twitter the Right Way & the Basics of Launching a Podcast - Episode #70

February 8th, 2022


Aazar Ali Shad is a Growth Marketing Lead at, an online games-based academy started by Elon Musk and Chrisman Frank. He has a podcast called Growth Marketing Stories where he tells unconventional growth …

Interview with Foti Panagiotakopoulos - Getting Into Growth Marketing - Episode #69

January 28th, 2022


Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he …

Interview with Michele Linn - Level Up Your Content Marketing Using Original Research - Episode #68

January 19th, 2022


“You want to make sure your survey questions result in stories.”

Michele Linn is the founder of Mantis Research where she helps content and community …

Interview with Jimmy Zona - E-commerce Marketing Lessons From a Pro - Episode #67

December 20th, 2021


“[E-commerce marketing] is so difficult now because anyone can open up a Shopify store, you collaborate with other brands and sell [their products], …

Interview with Maddy Martin of Smith.AI - Growing a B2B Company The Right Way - Episode #66

December 6th, 2021


“You should be speaking truth and focusing on honesty in marketing…”

Maddy Martin is the VP of Marketing for, which provides 24/7 …

Interview with Deirdre Tshien - Discussing User Acquisition and Influencer Marketing for 2022 - Episode #65

December 2nd, 2021


“When you are a business owner—you’re a digital marketer. That’s the bottom-line.”

Deirdre is the creator of The Viralocity Formula, author of The …

Interview with Kathleen Booth - Why Marketers Need to Understand Cyber Security - Episode #64

November 22nd, 2021


Kathleen Booth is the VP of Marketing at, the market leader in digital engagement security solutions used by businesses looking to optimize …

Interview with Mary Anderson - Designing With A Purpose - Episode #63

November 10th, 2021


“The adventure starts when things go wrong.”

Mary is a designer, brand strategist, and founder of Vitality Creative Studio. She believes in the triple bottom line (people, planet, and profit) and that creativity can be …

Interview with Dan McGaw - You Can Build The Ideal MarTech Stack! - Episode #62

November 4th, 2021


“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.”

Dan McGaw is an …

Interview with Julian Ivaldy - Discussing “Pirate Marketing” - Episode #61

October 27th, 2021


“There’s no dictionary for marketings strategies…when you work in a marketing team, if you’re going to keep trying what other people are doing—it’s not going to be productive. You have to do is be open to your market …

Interview with Agata Krzysztofik - Want to Win as a Growth Marketer? Have a Growth Mindset - Episode #60

October 12th, 2021


Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, …

Interview with David J.P. Fisher - How to Become a Trusted Marketing & Sales Expert - Episode #59

October 7th, 2021


David J.P. Fisher (D. Fish) is an internationally recognized keynote speaker, sales trainer, and business coach focused on bringing empathy and the human touch back into sales, social media, networking, and …

Interview with Forrest Dombrow - Sales and Lead Generation Go Hand-in-Hand - Episode #58

September 28th, 2021


Forrest Dombrow is a sales consultant at Solve Sales, a marketing and sales consultancy firm helping agencies get new leads and more clients. What …

Interview with Moe Abbas - Kickstart Your Digital Marketing Career - Episode #57

September 23rd, 2021


“The most valuable skill that I’ve ever picked up is the ability to learn.”

Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company …

Interview with Sarah Bond - Lessons in B2B SaaS Marketing and CRO - Episode #56

September 21st, 2021


Sarah is the Senior Director of Marketing Strategy at Lucky Orange, a software company that helps businesses around the world improve website conversion rates. She is responsible for leading all aspects of marketing and …

Interview with Michael Wieder, Co-Founder at Lalo - Picking The Brain of a CMO - Episode #55

September 13th, 2021


“Write playbooks, don’t follow them.”

Michael Wieder is Co-Founder, President and CMO at Lalo, and most importantly, dad to 18-month old Jemma. …

Interview with Maria Bryan - Enter the World of Nonprofit Marketing - Episode #54

September 2nd, 2021


“People are more emotionally attached to people than they are to entities…when nonprofit leaders share their stories, it humanizes the nonprofit’s brand.”

Maria Bryan helps founders create thriving nonprofits by …

Interview with Nicholas Scalice - How Can I Become a Growth Marketer? - Episode #53

August 23rd, 2021


With over 12 years of digital marketing experience, Nicholas runs a conversion-focused growth marketing agency specializing in landing page …

Interview with Cara Meiselman - The Power of “Reverse Franchising” + Growing Your PR & Content Skills - Episode #52

August 17th, 2021


Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high-growth startups. Cara has experience leading brand strategy …

Interview with Arpit Choudhury - Data Isn’t Scary: A Discussion About Product-Led Growth - Episode #51

August 13th, 2021


"Being data-led is core to becoming product-led…”

Arpit is a non-engineer who loves data and APIs and believes that everybody, irrespective of their …

Interview with Maurice Bretzfield - The Man Who Introduced Me to Digital Marketing - Episode #50

August 10th, 2021


“Digital marketing is a blessing and a curse…”

Maurice Bretzfield has been a lifelong Dodger fan, a raconteur, traveler, and a connoisseur of matters of the tongue, ear, and eye. He's also a blue water sailor, dad, …

Interview with Heather Bennett - Want to Improve Your Career? Start with Your Personal Brand! - Episode #49

August 6th, 2021


"It has to be true to you—it has to be real."

Heather H. Bennett is a marketing strategist and personal brand coach that lives and works in Chicago, Illinois.

Drawing from over 20 years of experience in brand marketing, …

Interview with Tracy Sheen - Leaning Into Tech & Tackling Technophobia - Episode #48

August 3rd, 2021


“At the end of the day, your business is your database.”

Tracy Sheen is recognized as a Certified Practicing Marketer by the Australian Marketing Institute. She is a speaker, small business digital coach, and the author …

Interview with Jennifer Hartmann - Mastering UGC & Community Building - Episode #47

July 30th, 2021


“No one on social follows a brand to be advertised to.”

As Director of Public Relations and Enterprise Social Media, Jen is responsible for …

Interview with Will Berkowitz - The Unique Challenges with Growing a B2B2C Startup - Episode #46

July 27th, 2021


“What we do is we start small and we start today…today, now is so much better than tomorrow.”

Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at …

Interview with Sarah Bedrick, Founder of HubSpot Academy - What Are Your Marketing Principles? - Episode #45

July 23rd, 2021


“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?”

Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years …

Bonus Episode: Round #2 with Todd Wheeler!

July 21st, 2021


“Belief drives behavior.”

Here’s a bonus episode where I interview Todd Wheeler for a second time. If you have not listened to episode #37, do that …

Interview with Shana Bull - Creating Relationships and Storytelling is How You Win - Episode #44

July 20th, 2021


“No one’s talking about how more brands should be having more fun on social media.”

Shana Bull is a best-selling children's book author, freelance …

Interview with Andy Crestodina - Understanding Digital Empathy with The MASTER of Content Marketing - Episode #43

July 16th, 2021


“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”

For those of you who have listened to my episodes with …

Interview with A. Lee Judge - Let’s Jump Into Content Marketing - Episode #42

July 13th, 2021


"You should take a T-shaped approach..."

A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.

Focused on B2B …

Interview with Erik Newton - How to Scale Your Marketing Career: Lessons From a Former Senior Marketer from Netflix - Episode #41

July 9th, 2021


“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ”

Erik Newton is the VP of Marketing at 

Interview with Dennis Shiao - The Art of The Career Pivot: Going From IT to Marketing to Freelancing - Episode #40

July 6th, 2021


“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”

Dennis Shiao is the …

Interview with Araminta Robertson - Let’s Jump Into The World Of Fintech Marketing - Episode #39

July 2nd, 2021


“There is not enough education about finance or money…People are hungry for information. ”

Araminta is a marketing consultant at Mint Studios where …

Interview with Andrew Capland - Prepping For Your Career in Growth - Episode #38

June 29th, 2021


"Growth is defined differently at every company…”

My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing …

Interview with Todd Wheeler - Does a Business Win without Discovery, Priorities, and Focus? - Episode #37

June 21st, 2021


“KPIs are soulless numbers and a lot of people focus on KPIs…”

My guest today is Todd Wheeler. Todd makes the complicated understandable, to help …

Interview with Erica Maurer - How to Host & Promote Virtual Events, The Right Way - Episode #36

June 5th, 2021


“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the …

Interview with Jeroen Corthout - Creating A CRM That’s Actually Useful - Episode #35

May 28th, 2021


“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make …

Interview with Amanda Goetz- Sleep, Sex, & Stress: Selling CBD to Help Women Live Better Lives - Episode #34

March 12th, 2021


“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.”

Amanda founded House of Wise after realizing …

Interview with Lindsey Bancroft - A New Experience: Learning About Experiential Marketing - Episode #33

March 5th, 2021


“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge …

Interview with Miruna Dragomir - Marketers Need to Focus on the Big Picture - Episode #32

February 26th, 2021


Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been …

Interview with Navindra Kewal - Let’s Talk About Product Management - Episode #31

February 12th, 2021


Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former …

Interview with Pierre Lechelle - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Episode #30

February 5th, 2021


Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (

Interview with Craig Zingerline - Mastering Growth in 2021 - Episode #29

January 22nd, 2021


Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief …

Interview with Kate Bradley Chernis, CEO of Lately - Creating an AI That Makes Engaging Social Content - Episode #28

January 1st, 2021


Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency …

Interview with Irina Poddubnaia, Founder of TrackMage- The Basics of Project Management - Episode #27

December 29th, 2020


Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of, a shipment tracking software for …

Interview with Vince De Benedetto - Getting Started With Marketing Automation & Chat Marketing - Episode #26

December 18th, 2020


Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors …

Interview with Dr. Travis Zigler - The Basics of Amazon PPC - Episode #25

December 11th, 2020


Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love,, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his …

Interview with Chris Dickey, CEO of Visably - The Basics of Search Engine Visibility & Marketing a SaaS Company - Episode #24

December 4th, 2020


Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR …

Interview with Katie Dooley - Starting a Design & Branding Business - Episode #23

November 27th, 2020


Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a …

Interview with Filippo Stefanelli, CMO of StashAway - The Challenges of Marketing in Fintech & in the APAC Region - Episode #22

November 20th, 2020


Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth …

Interview with Eric Jorgenson - Writing a Book about Naval Ravikant, Startup Life, and How to Grow a Blog - Episode #21

November 13th, 2020


“I write to find out what I know and what I don’t know, like writing is thinking to me.”

Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since …

Interview with Jerry R. Louis - Copywriting Essentials and Ad Agency War Stories - Episode #20

November 6th, 2020


“People buy what they remember.”

Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing …

Interview with Damon Burton - The Basics of SEO & The Benefits of Writing a Book - Episode #19

October 30th, 2020


Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. …

Interview with Professor Martin Waxman - How Does AI Relate to Marketing and PR? - Episode #18

October 23rd, 2020


“When you think of it the AI is just another intermediary that a marketer has at their disposal…”

Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.

Although his …

Interview with Brian Honigman - How to Create a Career as a Marketing Consultant - Episode #17

October 16th, 2020


Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content …

Interview with Lindsay Peragine - The Basics of Pinterest Marketing in 2020 - Episode #16

October 14th, 2020


Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing …

Interview with Stacy Angela Magallon - How To Get Started In Design & Creative Work - Episode #15

October 6th, 2020


“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.”

Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from …

Interview with Liz Scully - Could A Mastermind Group Elevate Your Marketing? - Episode #14

September 29th, 2020


“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully

In today’s episode I am interviewing Liz Scully. Emmy …

Interview with Matt Lebris - Starting a podcast, personal branding, & how to start a speaking career - Episode #13

September 19th, 2020


“There’s a difference between having a resource and being resourceful.” - Matt Lebris

Matt LeBris is a born and raised NY'er who inevitably caught …

Are you in the business of doing something that other people want? - Episode #12

September 11th, 2020


“Nearly all companies exist to do something people want.”

— Paul Graham

You can find his essay here: 

In …

Interview with Khandker Ahamed - Remote Work, Project Management, & The Future of Work - Episode #11

August 23rd, 2020


“You need to differentiate yourself. That is how you dominate.”

Khandker is a purpose-driven leader, who’s passionate about the future of work and …

Interview with Scott Harward - Ads, Automation, & The End of 3rd Party Cookies - Episode #10

August 13th, 2020


“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”

Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital …

Interview with Bertrand van der Berg - Digital Marketing for Photographers - Ep. #9

August 11th, 2020


“Don’t let your gear be an excuse…” — Bertrand van der Berg

In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly …

Career Design & Collecting Skills - Episode #8

August 8th, 2020


Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I …

Why YOU Need A Website & How To Start - Episode #7

August 2nd, 2020


Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're …

Interview With Sam Hysell of NOX Media - Mastering Virtual Events - Episode #6

July 29th, 2020


Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell

Now, this is when the podcast gets SERIOUS!

Today’s …

Are You a Writer? - Episode #5

July 28th, 2020


In today's episode, I talk about writing...

Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general.

I discuss …

Digital Marketing Skills to Learn - Episode #4

July 21st, 2020


In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less …

How To Get A Job In 2020 - Episode #3

July 19th, 2020


Episode #3 of the podcast goes over how to get a job in 2020...

In this episode I discuss:

  1. How did we to get a job before the internet,
  2. How the …

Who Is This Podcast For? Who Am I Speaking To? - Episode #2

July 18th, 2020


In today's episode I answer two questions:

  1. Who is this podcast for?
  2. What is digital marketing?

It's important that these two questions are …

Welcome to My Podcast - Episode #1

July 17th, 2020


This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉

What is digital marketing, really?

July 16th, 2020


This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the …

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