Cover art for podcast The Paper Fold

The Paper Fold

56 EpisodesProduced by Evergreen PodcastsWebsite

Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.

56 Episodes | 2021 - 2023

Christy Asper of Paper Baristas

November 15th, 2023


Can a maker make the world a better place, one gorgeous, handmade sheet of Fair Trade paper at a time? For Chisty Asper, the answer is a resounding …

Holiday Junkie: Jennifer Love Hewitt x 2021 Co.

October 13th, 2023


It's officially the spooky season, so I've got a triple treat! The actress Jennifer Love Hewitt drops in The Paper Fold along with the power duo that …

Suzy Ultman

September 27th, 2023


I really like Suzy Ultman’s chutzpah … and you will too, nerds! Suzy is a lifelong and prolific illustrator, card and stationery designer, toy …

Elicia Castaldi of Girl w/Knife

August 22nd, 2023


Where does stellar design begin and end? I used to think I knew the answer, but witnessing the ascension of Girl w/Knife, I've found myself rethinking that. Over the last several years, Elicia Castaldi has sliced not …

THE Mary Engelbreit

July 17th, 2023


This month's dynamo guest is a trailblazer in countless senses of the word. Mary Engelbreit debuted at National Stationery Show in 1983 with just a dozen card designs and a decidedly under-decorated booth — but neither …

Behind the Graphic

June 27th, 2023


The sixth season of The Paper Fold kicks off on a new network — Evergreen — and a slightly different format, but just this once. Instead of focusing …

Alyson O'Connor of Rust Belt Love Paperie

May 30th, 2023


Stop what you are doing this instant, Nerds, and listen up to the newly crowned, Louie Award-winning Writer of the Year! Alyson O'Connor is one half …

Emily McDowell of @emilyonlife (Part 2 of 2)

April 18th, 2023


Paper nerds, here's the second part of my interview with this one-of-a-kind stationery innovator and disrupter! @emilyonlife and I kick off …

Emily McDowell of @emilyonlife (Part 1 of 2)

March 20th, 2023


A decade ago, Emily McDowell of Emily McDowell Studio sparked a greeting card revolution and evolution with the release of her Empathy Collection. …

amy.atnynow of NY NOW

February 13th, 2023


For this extra-special episode, my Paper Planes Cocktail Hour Podcast co-host and I decided to try something different. For decades now, Amy Loewenberg and I passed like stationery ships in the night, walking the same …

Sadie Teper of Twentysome Design

January 16th, 2023


True progress may occur only at the macro level, but it begins on the micro level. Just ask Sadie Teper, founder of the feminist stationery and gift brand Twentysome Design. Her hand-lettered range draws big laughs as …

Sharon Glassman of Smile Songs

December 19th, 2022


It's tough getting any stationery brand off the ground, but one that goes an entirely new direction is a real challenge. Just ask Sharon Glassman of

Kristen Ley of Thimblepress

November 28th, 2022


What is success exactly? That is the question Kristen Ley began asking herself following the meteoric rise of her paper and gift brand Thimblepress. …

Libby Llanso of Seedlings

October 24th, 2022


Most of today's young stationery makers grew up swooning over our medium, but Libby Llanso of Seedlings literally grew up working in our trade. As the daughter of Legacy Publishing Group's Cathy and Carlos Llanso, her …

Jocelyn + Roland Kirouac of Ümlaut Brooklyn

September 19th, 2022


If you ever wanted to put your truth out there and hesitated due to the response you feared you’d get, hesitate no longer. Just ask Jocelyn + Roland …

Brittany O'Brien of Brittany Paige Designs

August 8th, 2022


If you've ever felt creatively restricted by your corporate job, move over! Brittany O’Brien of Brittany Paige Designs feels your pain, but better yet, she acted on it. She launched her namesake brand in 2017 with six …

Stacie Bloomfield of Gingiber

July 18th, 2022


Do you want to unleash that creative powerhouse that resides within you? Then you absolutely cannot miss my chat with Stacie Bloomfield. This design …

Rosanna Kvernmo of Shorthand

June 21st, 2022


Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! When I last checked in with her, pre-pandemic, the …

Wendy Hind of Tiny Poetry Project

May 23rd, 2022


We all know that a life lived in letters is a far richer one, but what about the letter itself? Former university vice president, professor, policy …

Bonnie of The Bonnie Marcus Collection

April 25th, 2022


Every last woman stationery maker you see today is building her brand upon the shoulders of the women who forged their paths before them — and the …

Michelle Angenent of 417 Press

March 21st, 2022


So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally …

Ken and Rachel of The Lobster Studio

February 28th, 2022


If you can make it in NYC, you can make it anywhere ... and that truism definitely applies to The Lobster Studio. This brand first came to life organically, as a hand-drawn, homemade Valentine from Ken Crossland to his …

Leah and Grace of Tiny and Snail

January 24th, 2022


Like many stationery brands, Tiny and Snail is a family operation.  Sisters Leah Nixon & Grace Nixon Peterson launched this brand in 2017, with …

Kate Murray of Quick Brown Fox Letterpress

December 13th, 2021


Letterpress is to stationery what couture is to clothes. In capable hands, this printing process, which literally took us out of the dark ages, transforms cotton paper into bespoke missives that effortlessly elevate …

Lana Effron of Lana's Shop

November 12th, 2021


Every maker has a great backstory, but for Lana Effron of Lana's Shop, the juggle is real. For a decade now, this Colorado artist and mom has been …

Chelsea Shukov of Sugar Paper

October 19th, 2021


You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every Occasion, the newest entry in Penguin Random House's …

Kate Smith of Kate Smith Co.

September 23rd, 2021


Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank …

Keli Spanier of Colette Paperie

September 23rd, 2021


I often talk about makers who run their businesses with key support or partnerships with relatives, but for Keli Spanier of Colette Paperie, her Mom …

Alice and Doris Lieu of ilootpaperie

September 23rd, 2021


Stationery businesses are uniquely suited to the family operation. Over the years, I've become acquainted with brands comprised of mothers and daughters, husbands and wives, several generations, and, in the case of

Victoria Venturi of Paper Epiphanies

September 23rd, 2021


If you think you know stationery, stand the F back, because my guest today will turn all that on its ear. Victoria Venturi has been raising eyebrows since 2014, when Paper Epiphanies was born in 30 square feet of her LA …

Molly Hatch

September 23rd, 2021


Chances are, you are already smitten with Molly Hatch's work, you may just not know it. Over the past decade or so, the charming wares of this …

Erika Firm

September 23rd, 2021


So, you've created an amazing product, but if you've ever wrestled with how to style it, you should have a quick word with my guest today. Erika Firm

Lindsay Henry of Inklings Paperie

September 23rd, 2021


Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded Inklings Paperie with the understanding that the bests moments …

Sarah Sloboda of Heirloom General Store

September 23rd, 2021


Creatives have traditionally been told to avoid working with animals and children, but apparently family photographer Sarah Sloboda never heard …

Lucia Saisse of Lucy Loves Paper

September 23rd, 2021


Lucia Saisse of Lucy Loves Paper is living the stationery version of the American dream. The Rio do Janeiro native opened her Etsy shop in 2013 after her corporate graphic design job went South. Lucia's first …

Antiquaria’s Emma James & Bailey Rivera

September 23rd, 2021


A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of Antiquaria. Over the last decade or so, these …

Catherine Hildner of Kitty Meow Boutique

September 23rd, 2021


Stationery is filled with makers who have taken a risk and started their own brands. Catherine Hildner launched Kitty Meow Boutique with the idea that every glam offering she puts out into the world, be it card, coaster …

Jill DiNicolantonio of Parse & Parcel

September 23rd, 2021


If you create any conceivable item using paper, and are not yet taking advantage of Parse & Parcel, you're not accessing the "super power of …

Amy Loewenberg of NY NOW

September 23rd, 2021


If you're anything like me, most of your visual stimulation these days is limited to your house, your neighborhood and whatever it is you're looking …

Joanna Alberti of PhiloSophie's

September 23rd, 2021


For every Mary Engelbreit or Anna Bond, there are hundreds of smaller makers who are not only sustaining themselves by staying small, but wearing it …

Suzanna Loesch of Mockingbird Paperie

September 23rd, 2021


Most retailers have had a difficult 2020, but for Suzanne Loesch, owner of Mockingbird Paperie in Ithaca, New York, her summer of 2019 featured a …

Leslie Moak Murray of Murray's Law

September 23rd, 2021


While you may not immediately recognize the name of my guest today — Leslie Moak Murray — you've likely laughed at her cartoons.  Leslie is the creator of Murray's Law, and over the past several decades, her …

Janine Kwoh of Kwohtations

September 23rd, 2021


Every once in a while, a card maker comes along who strikes a cultural chord at exactly the moment it needs to be struck. If I'm lucky enough to spot …

Liz Scott of Troop Lovely Somethings

September 23rd, 2021


Closing a store is incredibly painful, but my guest today, Liz Scott, is here to share that that difficult decision may just be a badge of honor in …

Pei of The Paper and Craft Pantry

September 23rd, 2021


Today's a first for TPF, namely, I’m dropping this episode in conjunction with a product drop — but this is no ordinary product. In fact, it’s more …

Jason Arbuckle of J. Falkner

September 23rd, 2021


International travel may be off the table for now, but for the first episode of our new season, Jason Arbuckle of J. Falkner swings by America to chat from London! J. Falkner may be the only range I've come across that …

Tim Hart of NY NOW

September 23rd, 2021


National Stationery Show (NSS) first opened its doors in 1945, and although we didn’t know at the time, its February 2020 edition was its final run. …

Dan Collier of Daniel Richards

September 23rd, 2021


If you play any sort of role in stationery, no visit to AmericasMart or Dallas Market Center is complete without a visit to the Daniel Richards

Joni Lewis of Visual Treats Design Studio

September 23rd, 2021


Earlier this week, NY NOW announced plans to create a single stationery destination within its famed market. This reimagined stationery collection …

Bart Robinson of Crane Stationery

September 23rd, 2021


We've all had a few stomach-dropping moments these past months — something was cancelled, someone was cancelled, or maybe you got some bad news that left you gasping for breath. For me personally, this happened one …

Tiffany Grimes, Paper Rehab, Lauren-Ashley Barnes, Pineapple Sundays & Andrea Williams, Paisley Paper

September 23rd, 2021


As you've hopefully heard, there’s a huge can’t-miss industry event this week, courtesy of the Greeting Card Association. Noted: A Focus on Diversity …

Karla Ebrahimi of Sky of Blue Cards

September 23rd, 2021


I can't take credit for the phrase, "Paper peeps are the best peeps," but this check-in with my dear friend Karla Ebrahimi reminded me of its inherent truth. Karla is the face behind Sky of Blue Cards, a Menlo Park, …

George White, President, Greeting Card Association

September 23rd, 2021


You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned for …

Shayna Norwood of Steel Petal Press

September 23rd, 2021


Watching makers successfully navigate their small brands first through a pandemic, and then civil unrest, has been unexpectedly heartening. While …

Robert Maricich, CEO, International Market Centers (IMC)

September 23rd, 2021


Please welcome Robert Maricich, CEO of International Market Centers (IMC). Bob, as he prefers, is widely recognized as one of the home furnishings industry’s most Innovative leaders — he founded and built IMC into an …

Juju & Ryan Kissick of Good Juju Ink

September 23rd, 2021


I am in just in awe of all Ryan and Juliana Kissick of San Francisco's Good Juju Ink have done since going into quarantine in San Francisco with …

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