The Page 2 Podcast: An SEO Podcast
Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more
#61: Kameron Jenkins
This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.
We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.
For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.
Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!
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