Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more
In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).
We discuss his passion for cycling and how he went from working at a bike shop to SEO. We cover his time both in-house and at agencies, why he believes his best fit is within the agency environment, doing SEO on eBay, local search, being a jack of all trades, and so much more.
In the news we talk about a few studies on keyword research (from Brian Dean of Backlinko & Dan Leibson of Local SEO Guide) and how accurate the search volumes of various SEO tools may or may not be, and the new Review snippets reports in Google Search Console.
Finally, we have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!
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