Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more
In this episode, we talk with Sarah McDowell, SEO Specialist at LikeMind Media and Co-Host of the SEO SAS Podcast, a podcast that delves into individual SEO issues each week.
We discuss how she went from a background in dance to a digital marketing role focused on link building and then eventually into a career in SEO, her experiences going between agencies and in-house roles, founding her own business and eventually shutting it down, the challenges and psychology of getting stuff implemented, and more.
In addition, we cover and share our perspective on a recent SEO “kerfuffle” around the subject of hiring for SEO and interview questions which stems from a tweet put out by Bill Hartzer which caused a few side-eyes in the industry (here, here, here).
And to round out this episode, we dive deep into what went into founding her podcast, and we share our experiences on what it’s like to run an SEO podcast, as well as some of the behind-the-scenes work that goes into making a podcast come to life.
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