Cover art for podcast The Page 2 Podcast: An SEO Podcast

The Page 2 Podcast: An SEO Podcast

75 EpisodesProduced by Jeff Louella, Jacob StoopsWebsite

Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more


#47: Bill Sebald

In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane.

We discuss how he began doing SEO in 1996 selling CD’s on eBay, to working for a major music publisher, getting experience with an SEO agency, and then eventually founding his own agency Greenlane. We also touch on the challenges of building an agency, finding employees who are the right fit, his stint as an adjunct professor at Philadelphia University, and much more.

In the news we talk about a few examples of amazing leadership being displayed by digital marketing agencies during the COVID-19 pandemic, how Amazon is asking some affiliates to pause, and Google’s recent advice on how to pause your online business.

Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience. 

Also read Bill’s article on “How To Make Better SEO Reports for Your Campaigns

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Page 2 Podcast: An SEO Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens