Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more
In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it's like to do SEO for subjects that are *frankly* kind of boring. We also talk about her love for music - including her affinity for the band "Dawes," the "Get To" mindset which for me as a 'glass-half-empty' person has been incredibly inspirational, and much more.
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