Cover art for podcast The Page 2 Podcast: An SEO Podcast

The Page 2 Podcast: An SEO Podcast

75 EpisodesProduced by Jeff Louella, Jacob StoopsWebsite

Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and t… read more

75 Episodes | 2018 - 2021

#75: Azeem Ahmad

April 28th, 2021


In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem …

#74: Dawn Anderson

April 22nd, 2021


In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker.

We talk about how …

#73: Chima Mmeje

April 14th, 2021


In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.

We talk about growing up in Nigeria, …

#72: Kevin Indig

April 9th, 2021


In this week’s episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast.

We talk about his beginnings living …

#71: Alina Benny

April 7th, 2021


In this week’s episode, we talk with Alina Benny, SEO & Content Lead at Nextiva.

We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start …

#70: Hannah Bryce

March 29th, 2021


In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.

We talk with Hannah …

#69: Jaimie Clark & Christine Liang

March 22nd, 2021


In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine …

#68: Mordy Oberstein

March 17th, 2021


In this week’s episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix.

We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital …

#67: Daniel K. Cheung

March 8th, 2021


In this week’s episode, we talk with Daniel K. Cheung, SEO team lead at Prosperity Media, an SEO and Content company based in Australia, and Host of the Make SEO Simple Again Podcast.

We discuss his background in speech …

#66: Geoff Atkinson

February 23rd, 2021


In this week’s episode, we talk with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO.

We …

#65: Veruska Anconitano

February 16th, 2021


In this week’s episode, we talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant with over 20 years of experience.

#64: Paul Shapiro

February 10th, 2021


In this week’s episode, we talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost, an advanced …

#63: Jason Barnard

February 1st, 2021


In this week’s episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing …

#62: Jackie Chu

January 26th, 2021


In this week’s episode, we talk with Jackie Chu, Global Lead of Intelligence at Uber.

We discuss how she started at a marketing agency out of college …

#61: Kameron Jenkins

January 19th, 2021


This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.

We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & …

#60: Mark Alves

January 11th, 2021


In this week’s episode, we talk to Mark Alves, SEO Manager at GMMB.

We discuss his beginnings growing up as a beach kid in Massachusetts, going to …

#59: Luke Carthy

December 26th, 2020


In the final episode of 2020, we talk with Mr. Luke Carthy, an ECommerce growth consultant and founder of Afrodrops, an online store featuring …

#58: Claire Carlile

December 14th, 2020


In this week’s episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing.

We dive deep into Claire’s early career in Education and how her …

#57: Amanda Jordan

December 7th, 2020


In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.

We talk about odd jobs before we were SEO’s including ice cream and Amanda’s love for …

#56: Helen Pollitt

November 24th, 2020


In this week’s episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK.

We talk about her …

#55: Hamlet Batista

November 16th, 2020


In this week’s episode, we talk with Hamlet Batista, Founder and CEO of Ranksense.

We talk about his origins in the Dominican Republic, his background as a Software Developer and Systems Administrator, his early business …

#54: Kristina Azarenko

November 9th, 2020


This week we talk with Kristina Azarenko, Founder of Marketing Syrup and the creator of the 45-day SEO challenge course

We cover her beginnings as a …

#53: Jairus Mitchell & Jennifer Calogero

November 2nd, 2020


In this week’s episode, we have a tag team matchup between myself and Jeff on one side, and the dynamic duo of Jairus Mitchell and Jennifer Calogero, …

#52: Joe Hall

October 26th, 2020


We talk with Joe Hall, Founder & Principal Analyst at Hall Analysis. We cover how he began his SEO career, moving from web development into …

#51: Season 3 Intro

October 20th, 2020


Jacob and Jeff talk about some career updates since the end of Season 2, cover what they've been doing over the summer, how they've been handling life in the COVID-19 era, discuss what's in store for Season 3 including …

#50: Dan Leibson

April 28th, 2020


In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide.

We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career …

#49: Jessica Levenson

April 20th, 2020


In this episode, we talk with Jessica Levenson, Head of Digital Strategy & SEO at Netsuite.

We discuss our experiences during COVID-19, and how we’ve all been coping, and then we dive into Jessica’s background as a …

#48: Areej AbuAli

April 6th, 2020


In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.

We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a …

#47: Bill Sebald

March 31st, 2020


In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane.

We discuss how he began doing SEO in 1996 selling CD’s on eBay, to working for a major music publisher, getting experience with an SEO …

#46: Lily Ray

March 23rd, 2020


In this episode, we talk with Lily Ray, SEO Director at Path Interactive.

We discuss how she grew up in a technology-centric family, learning HTML …

#45: Luke Davis

March 17th, 2020


In this episode, we talk with Luke Davis, SEO executive at Adzooma.

We discuss growing up in the UK, moving to the US and the culture-shock that …

#44: Bartosz Góralewicz

March 9th, 2020


In this episode, we chat with Bartosz Góralewicz, CEO of Onely and Co-Founder of Elephate.

We discuss how he went from going to college to get his …

#43: Aleyda Solis

March 2nd, 2020


In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti &

We …

#42: Natalie Arney

February 24th, 2020


In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant.

We discuss how she went from the profession of teaching to a career …

#41: Jason White

February 18th, 2020


In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).

We discuss his passion for cycling and how …

#40: Garrett Mehrguth

February 10th, 2020


In this episode, we chat with Garrett Mehrguth, Founder and CEO of Directive, a search marketing agency for mid-market and enterprise brands.

We …

#39: Carolyn Lyden

February 3rd, 2020


In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit.

We discuss how she began her career as a copywriter and how that …

#38: Andrew Cock-Starkey (aka "Optimisey")

January 27th, 2020


In today’s episode, we talk with Andrew Cock-Starkey (better know as “Optimisey”). Andrew runs an SEO consultancy out of Cambridge, England working …

#37: Martha van Berkel

January 20th, 2020


In today’s episode, we talk with Martha van Berkel, CEO and Co-Founder of SchemaApp, a service that empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code …

#36: Ian Howells

January 13th, 2020


In today’s episode, we talk with Ian Howells, long-time SEO and one of the partners at Traffic Think Tank, which is one of the best private SEO communities in the world.

We discuss how he began building websites in high …

#35: Sarah McDowell

January 2nd, 2020


In this episode, we talk with Sarah McDowell, SEO Specialist at LikeMind Media and Co-Host of the SEO SAS Podcast, a podcast that delves into individual SEO issues each week.

We discuss how she went from a background in …

#34: Casie Gillette

December 23rd, 2019


We talk with Casie Gillette, Sr. Director of Digital at KoMarketing.

We discuss:

  • How she got her start in marketing working for an online dating site …

#33: Patrick Stox

December 16th, 2019


We sit down with Patrick Stox, Product Adviser at AHrefs, former technical SEO at IBM, and co-moderator of The TechSEO subreddit (one of the best SEO subreddits going right now) and organizer of several SEO meetups in …

#32: Ashley Berman Hale & Jamie Alberico

December 11th, 2019


We have an amazing episode in store for you today as we have not one, but two guests! 

In today’s episode, we chat with Ashley Berman Hale, Director …

#31: Angela Bergmann

November 25th, 2019


In this episode, we’re chatting with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan! 

We talk about: 

  • Her career progression …

#30: Alicia "AK" Anderson

November 18th, 2019


Today we talk with Alicia “AK” Anderson, former Associate Director of SEO at WebMD, former head of SEO at Hipcamp, and currently a freelance SEO.

We …

#29: Kelly Stanze

November 11th, 2019


We talk with Kelly Stanze, SEO specialist at Hallmark. We discuss how she started in marketing, how it led her to SEO, and how she eventually made it …

#28: Martin Splitt

November 4th, 2019


We chat with Martin Splitt, Webmaster Trends Analyst at Google, and we also have JR Oakes, Senior Director of Technical SEO Research at Adapt Partners, joining as a special guest host.

We discuss Martin’s background, how …

#27: Simon Cox

October 28th, 2019


We chat with UK technical SEO Simon Cox. Simon is the founder of Cox & Co Creative along with his wife. 

He is a web standards evangelist, content management specialist, amateur bread baker, member of the LondonEErs …

#26: Season 2 Intro

October 21st, 2019


We introduce the new co-host Jeff Louella, Jake talks about what he learned in Season 1 and what to expect in Season 2, and we even react to some SEO current events.

#25: Ross Hudgens

September 9th, 2019


In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time …

#24: JP Sherman

August 21st, 2019


In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of …

#23: Jenny Halasz

July 31st, 2019


In this episode, we talk with Jenny Halasz, Founder and Presidnt of JLH Marketing. We discuss her 20 years of experience in the SEO industry, how she went from being a Communications Major with the hopes of going into …

#22: Niki Mosier

July 9th, 2019


In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. We discuss how she began her career as a web designer focusing on Wordpress websites, a content development and social media …

#21: Brian Gorman

June 18th, 2019


In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link …

#20: Jennifer Wright

June 3rd, 2019


In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why …

#19: How To Start a Podcast

May 10th, 2019


In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and

#18: JR Oakes

April 19th, 2019


In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in …

#17: The Rel=Next/Prev Situation

March 22nd, 2019


In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! More coverage of the …

#16: Tom Rayner

March 21st, 2019


In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at

#15: Janet Bartoli

March 13th, 2019


In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to …

#14: Nick Eubanks

March 7th, 2019


In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, …

#13: Samantha Mayer

February 27th, 2019


In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content …

#12: Dan Eng

February 26th, 2019


In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago …

#11: Matt O'Such

February 13th, 2019


In this episode, I speak with Matt O’Such, VP of SEO at Getty Images (formerly VP of Audience Development and SEO at Ziff Davis). We discuss how he began as a designer, developer, database administrator in 1999, and …

#10: My SEO Story

February 7th, 2019


In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my …

#9: Joanna Galysh

January 30th, 2019


In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a …

#8: Margie Stahl

January 28th, 2019


In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an …

#7: Jeff Louella

January 25th, 2019


In this episode, I chat with Jeff Louella, Technical SEO at Wirecutter / New York Times (former Senior Technical SEO Manager at Search Discovery). Jeff is an amazing technical SEO who I've now worked with twice at …

#6: Nik Ranger

January 25th, 2019


In this episode, I chat with Nik Ranger, former SEO Specialist from Webfirm (currently Studio Hawk). Nik is a brilliant-young SEO out of Australia. …

#5: Cindy Krum

December 5th, 2018


Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working …

#4: Maggie Barr

December 4th, 2018


Jacob Stoops sits down with Maggie Barr, Director of Content Strategy at AmTrust Financial Services, Inc., to discuss how she went from a journalism background to copywriting, how she leveraging that to become an …

#3: Sal Surra

November 19th, 2018


Jacob Stoops sits down with Sal Surra, Senior SEO Strategist at Angie’s List, to discuss how he got into SEO, share tips from his 20-30 years of experience, talk replatforming, site speed, duplicate content, and dive …

#2: Zach Chahalis

October 26th, 2018


Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, …

#1: Rand Fishkin

October 17th, 2018


Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts …

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