The Oyster

66 EpisodesProduced by Lauren KressWebsite

Learn the Science Behind Better Business with Lauren Kress, The Business Scientist and her guests.Each week Lauren speaks with industry leaders who share their pearls of wisdom and debunk business myths that remain prominent despite the evidence and could be hurting your business.Our goal: to arm yo… read more

66 Episodes | 2018 - 2019

The WHY gap: Beyond your Business Plan (The Oyster Rewind Special Edition)

September 15th, 2019

11:35

We’ve all heard about how important our “WHY” is for our business - right?

Simon Sinek’s Golden circle is a well known meme of the business world.

The Director's Dilemma with Boardroom Expert Julie Garland McLellan

September 11th, 2019

41:46

Julie Garland McLellan is a professional company director and boardroom expert. She is the author of The Director's Dilemma which is the world's most …

The Importance of Asking Questions with Ricardo Gutierrez

September 7th, 2019

44:47

Ricardo Gutierrez is the Director and Founder Bedssi Accommodation Solutions Australia and Host of The Innovator Diaries Podcast where leaders from …

Use Your Book Wisely: How to Generate Business from Self-Publishing with John North

September 7th, 2019

52:53

John North is a 5 Time International Best Selling Author and a versatile and experienced entrepreneur with a solid background in Accounting, Banking, …

Cash Flow & Coping with Rapid Change with Growth Adviser Donna Febus

August 31st, 2019

47:47

Donna Febus is a growth advisor who works with business owners to maximise profitability.

Donna works differently to your traditional accountant - because what she’s looking at goes way beyond the financials.

This is …

Soul Modes: A new type of motivational framework with Carlie Maree

August 26th, 2019

41:28

Carlie Maree is a high performance coach for ambitious women and creator of the revolutionary framework, Soul Modes. She helps women track and hack …

Storytelling and Authorship for Business Success with Joshua Lisec

August 17th, 2019

45:50

Wondering how storytelling will help you win BIG in business?

What are the tips and tricks you can use to grow your brand?

Wondering if publishing a book will help you generate ROI?

My guest today is Joshua Lisec - #1 …

Leadership & Community Healing with Ken Zulumovski Hon DHSc

August 11th, 2019

44:51

Ken Zulumovski Hon DHSc ‘Kira-dhan, (Kabi Kabi First Nations) is the Founder & Managing Director of Gamarada Universal Indigenous Resources & …

Reach Your Full Potential with Faye Were

August 11th, 2019

42:33

If you're thinking about taking a leap into your business full time - this episode is a great source of encouragement Faye Were is from the beautiful …

Redesign your Life with Zach Kleyn

August 3rd, 2019

37:53

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Simplified Leadership and the Future of Work with Author, Coach and Speaker Dave Clare

July 26th, 2019

1:04:50

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Santorini, Side Hustles and Sabbaticals with Author and Educator Sandy Barker

July 26th, 2019

53:18

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

The Oyster Rewind June-July Episode

July 24th, 2019

9:55

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

The Facilitative Chair with Robert Crowe

July 19th, 2019

1:00:04

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Customer Experience and Living Your Brand with Evander Duck III

July 10th, 2019

40:23

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Cutting Through the Noise with Brett Campbell

July 5th, 2019

48:43

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Living an unexplainably happy life with Adam Cox

June 28th, 2019

35:31

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Advantages of contracts - does your business need them? With Jessica Kinny

June 23rd, 2019

36:13

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

How Brands Grow: What SME's Need to Know with Stella Gianotto

June 15th, 2019

44:39

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Happiness and Fulfilment in life and work: The Oyster REWIND May

June 12th, 2019

11:17

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Information Economy and Monopoly with Nathan Kinch

June 8th, 2019

38:57

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. 

In this fascinating episode, CEO of …

Corporate Social Responsibility with FAO market analyst Harout Dekermendjian

June 7th, 2019

30:32

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

How to Get your Business in the Press with Jules Brooke

May 24th, 2019

29:07

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Building a Mentally Healthy Organisation Culture with Psychologist Scott Carroll

May 16th, 2019

32:25

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Customer Service is King with Anthea Stevanovic

May 13th, 2019

30:24

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Getting More Customers with Edward Zia

May 10th, 2019

31:58

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Success: Don't Let Others Define Your Life with Marty Vids

May 7th, 2019

39:24

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Another Awe- Inspiring month! The Oyster REWIND: April

May 5th, 2019

11:12

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Starting LEAN: How Nathan Hirsch built a multi-million dollar business

May 5th, 2019

29:26

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Marketing Geeks' Justin Womack on why Marketing isn’t easy

May 4th, 2019

39:11

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Waste is Profit with Dr Farshid Pahlevani

May 3rd, 2019

34:14

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Thought Leadership & Building a Successful Practice with Peter Cook

April 29th, 2019

38:52

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Cult vs Religion & Changing Your Life with GG Frantz

April 27th, 2019

34:16

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Creative Entrepreneurship with artist, writer and musician Adin Milo

April 26th, 2019

22:36

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Viral Videos & LinkedIn Branding with Shay Rowbottom

April 26th, 2019

19:54

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Telstra Business Award Winner 2019: Samantha Payne, Co-Founder of The Pink Elephants Support Network on staying in your own lane

April 25th, 2019

28:38

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Gaining Clarity: The one question that will transform your business with Carmen Williams

April 8th, 2019

27:41

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Innovation, Disruption & World's Best Practice: The OYSTER Rewind - March

April 3rd, 2019

16:52

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Are You Limiting Your Potential? With Tristan Wright, The Business Sherpa

April 2nd, 2019

19:09

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Magazines 2.0 and overcoming the branded content "backlash" - Paul Merrill, Editor in Chief at Bauer Media

March 29th, 2019

19:50

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Staff Retention and Engagement Starts with Your Recruitment Practice - Liska Turner, Beaumont People

March 19th, 2019

25:39

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the …

Overnight Success: The Biggest Myth of our Time? - Kaleb Ufton, EKOH Marketing

March 15th, 2019

32:11

Kaleb Ufton is a Director of Technology and Digital Marketing Strategy at EKOH Marketing

After working with IBM and Telecom New Zealand, Kaleb moved …

What the Highest Performing Corporations Do Differently with Executive Coach Scott Anderson

March 10th, 2019

29:15

In this episode I speak with Scott Anderson from Doubledare, Author of "Playing Big", a mental health therapist and executive business coach who is changing the way agency owners and entrepreneurs think about how to …

Getting Sales Smart: How to Combine Martech with Human Empathy - Liam Redmond, Team Leader @ Growth Genius

March 2nd, 2019

26:45

Liam Redmond is the Team Lead at GrowthGenius - a data driven sales guy who loves cold brew coffee, lifting weights and outbound sales!

You can find …

Integrity & Leadership in Business on The Oyster REWIND: Our Favourite Bits from February 2019

March 1st, 2019

14:42

We're very excited to be sharing our first ever episode of "The Oyster REWIND" our new monthly podcast episode where we share the highlights from a …

Meeting Somaly Mam - Stephanie Lorenzo on her inspiration to take action and raise millions for the fight against human trafficking and sexual exploitation

February 22nd, 2019

27:55

Stephanie Lorenzo is a communications consultant and the Founder of PROJECT FUTURES, a non profit focused on transforming and restoring the lives of …

Brand Strategy: "Choose something you're good at that's simple to understand", Pablo Ostolaza Co-Founder and Strategy Director at Sonnet

February 15th, 2019

23:00

In this episode I'm talking Brand Strategy and business purpose with Pablo Ostolaza.  

Pablo is the Co-Founder and Strategy Director at Sonnet a …

"Step Up, Speak out, Take Charge": Amanda Blesing, Author, Mentor & Keynote Speaker on Feminine Ambition

February 11th, 2019

16:41

As one of Australia's freshest thinkers, speakers and mentors on feminine ambition, how to spark it, tackle it and see it flourish, Amanda is on a mission to inspire women everywhere.

She has a track record of helping …

Digital Healthcare in 2019: Don't ignore the change! Aaron D'Souza, GM, Guild Digital

February 8th, 2019

18:48

Aaron D'Souza is the General Manager of Guild Digital and Pharmacy Click and Collect. He is a pharmacist by trade and has evolved into the pharmacy …

Finding Goal Alignment: Does the "low hanging fruit" matter? LIVE with Hamish Anderson, Founder

February 7th, 2019

21:05

Joining me today is Hamish Anderson, to talk about the myth of targeting the "low-hanging fruit" for your business growth.

Hamish is the Founder of

Trends or trash? Marketing Expert Peta Nicholas on what it Takes to Really Understand our Customers

February 4th, 2019

22:31

Peta Nicholas is a marketing and communications expert with over a decade of experience working across a range of different industries in both …

"We Don't Learn to be Ourselves" Dr Marny Lishman, Psychologist & Director

January 31st, 2019

16:29

Dr Marny Lishman is a Psychologist, Columnist, Keynote Speaker and Media Commentator. 

Marny works with individuals and corporate groups to promote …

Leadership Requires Empathy: Tim Smith, MD, SsangYong Australia

January 31st, 2019

18:59

Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning. 

Currently …

Customer Retention vs. Customer Acquisition

January 18th, 2019

23:25

What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition?

The answer is not a matter of opinion or guesswork - it's a matter of good …

What Business Leaders need to know about the brain

January 18th, 2019

26:29

Leadership requires a deep understanding of the self and what it is to be human.

Whether you believe we are in the third or fourth industrial …

Market Penetration: 7 things you need to know

April 17th, 2018

9:16

This week we're talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers. 

Based off the work of Byron Sharp in his book "How …

How Brands Grow by Professor Byron Sharp

March 30th, 2018

12:16

For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress

Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp …

Taking the leap - when do I start my business?

March 19th, 2018

13:39

Tonight I'm talking about risk management and how to know when you're ready to start a business. I cover: 

- Creating a financial safety net to make sure you're not desperate for work 

- The importance of bootstrapping …

International Women's Day: Lean In and Empathy

March 12th, 2018

22:05

In celebration of International Women's day I share two of my favourite books for revolution and progress that ask us to be humble, reflective and …

Lead generation and Making a Sale - How to get your First Customer

March 5th, 2018

7:11

What do business owners need to think about to get their 1st customer through the door? 

When you start out as a business owner, sales and lead …

How to tell the story of your business

February 12th, 2018

32:35

In this double-episode we're talking about how to demonstrate the value your business creates with a meaningful and memorable story. 

We explore the …

Business Vision, Mission and Values

February 5th, 2018

11:21

So excited about sharing this episode with you tonight! 

This week we're talking about building out the very foundation of your business: 

Your Business Vision, Mission and Values. 

This is what we've been working …

Market research 101 - Getting to know your audience

January 29th, 2018

16:06

Following on from episode 2 on why your "WHY" is so important, I delve into getting to know your audience in order to commercialise your passion. 

My …

Australia Day SPECIAL How to win friends and influence people: The worlds first EQ book?

January 26th, 2018

17:24

Tonight's 'Straya Day special episode is about Dale Carnegie's global sensation of a book: How to Win Friends and Influence People. 

With over 16 …

What should I do with my life? Why your "WHY?" is so important

January 22nd, 2018

11:39

So many entrepreneurs talk about finding your "WHY?" but what do they mean by that, and why is it so important? 

Starting a business isn't for …

5 books for starting and running a business

January 16th, 2018

23:56

In this first episode, I speak about the five books that have gotten me through my first year and a half as a business co-founder and entrepreneur. 

They are: 

"Steal Like an Artist" by Austin Kleon 

"Rising Strong" by …

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