Cover art for podcast The Outdoor Biz Podcast

The Outdoor Biz Podcast

448 EpisodesProduced by Rick SaezWebsite

Winner of Four Outdoor Writers Association of America Excellence in Craft Awards The Outdoor Biz Podcast features inspiring conversations with Outdoor/Adventure Brand Founders and Leaders from Outdoor, Bike, Ski, Adventure Travel, Conservation, Industry Recruiters, Executives and, many others. They … read more

43:55

142: Mary Iannotti- Mary tells us about how her inspiration to save Bears Ears led to a successful project with Colorado Sierra Club

I caught up with Mary Iannotti from digital marketing deva the other day. She drops some terrific learnings on us from her project that was geared towards saving public lands. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources.

Facebook Twitter Instagram   The Outdoor Biz Podcast   Support the show on Patreon   Please give us a rating and review HERE   Show Notes

First Exposure to the Outdoors

I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York.

We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life.

Things we talked about

digitalmarketingdeva.com

Letchworth State Park

Sierra Club Colorado

Bears Ears

Insight Timer

Kristin Carpenter Ogden- Channel Mastery Podcast

Copywriter Club podcast Rob Marsh and Kira Hug

Advice, tips

I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back.

Other Outdoor Activities

Rock Climbing

Skiing

Snowboarding

Hiking

Favorite Books

Scientific Advertising by Claude Hopkins Don’t Make Me Think By Steve Krug You Are a Badass by Jen Sincero

Best Gear Purchase under $100

:1042790|cid:292652677|agid:20469783517|tid:pla-384586361251|crid:92885922157|nw:g|rnd:5555546806111055088|dvc:c|adp:1o2|mt:|loc:9031764&gclid=Cj0KCQiAoo7gBRDuARIsANeJKUZcaWPR757kiyRujkOFWfZ5lS2yYvqKEPeFtzSyjMNRAP7JS6EVbg4aAinBEALw_wcB" rel="nofollow">Point five purple, Black Diamond Camelot

Connect with Mary

mary@digitalmarketingdeva.com Twitter Instagram LinkedIn
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Outdoor Biz Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://theoutdoorbizpodcast.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens