Cover art for podcast The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

470 EpisodesProduced by SaaStrWebsite

he Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting f… read more


Saastr 013: How New CEOs Can Make Their Mark and What It Takes To Raise Later Stage Funding In Today's Environment with Mark Woodward, CEO @ Invoca

Joining us today, I am delighted to welcome Mark Woodward CEO @ Invoca - software that helps marketers drive revenue with call intelligence. Invoca has built a platform that addresses the top concern for enterprise CMOs today — delivering personalized customer experiences across devices and channels. They have backing from the likes of Upfront Ventures who wrote this on Invoca's recent $30m raise (  and in today's show with Mark we discuss:

  • Question from Mark Suster: How does Mark feel taking the contrarian approach that phone calls are alive and growing?
  • How was Invoice's journey to raising $30m in funding? What were the challenges? What was unexpected?
  • What all new CEOs must know coming into a new role?
  • How can a new CEO implement a new company culture and management style without disrupting the existing one?
  • What does IPO ready look like in a company? What are the requirements before you consider that newt step?

In a round we call the 60 Second Saastr, we also hear:

  1. The most crucial characteristic of all good CEOs?
  2. Biggest lesson from being a 3 time CEO?
  3. If Mark could start the process again, what would he do differently?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

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