Cover art for podcast The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

469 EpisodesProduced by SaaStrWebsite

he Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting f… read more

28:15

SaaStr 014: 'It's The Whole Enchilada', Why Data Is Crucial To Effective Content Marketing & How To Use It To Decrease Customer Acquisition Cost & Increase Basket Size

On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform which he, from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014 he really is a Serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough he is also the Co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits 

In today's show with Russell we discuss:

  • What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?
  • Is customer focus a constraint on long term growth and how can you communicate this long term vision to your investors?
  • How important a role will data play in the future of content marketing?
  • How can SMB marketers determine which platforms will be most effective for them?
  • To what extent can content marketing reduce customer acquisition? What are the other benefits?

In a round we call the 60 Second Saastr, we also hear:

  1. Who Is Doing SMB Marketing Most Impressively At The Moment?
  2. The Biggest Leanring Curve From Being Acquired By LinkedIn?
  3. What SaaS resource or blog is a must for Russell?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

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