The Not Old – Better Show is a radio show that is broadcast over the Internet using podcast technology discussing the hottest issues and topics that fascinate and inform those 50+ age Americans and are of interest and concern to boomers. Not Old – Better viewers and listeners can “tune in” whenever… read more
Lori Bitter: Boomer Business Summit 2018
ASA: 2020 View - Your Blueprint for the Longevity Economy
As part of our special series for the American Society on Aging our guest today on the Not Old Better Show is Lori Bitter.
Lori Bitter is an expert on aging and the mature consumer. Lori Bitter is a strategist, analyst, research leader, and the former president of advertising giant, J. Walter Thompson’s Boomer division, JWT BOOM. Lori Bitter co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging event in San Francisco.
My thanks to our guest today, Lori Bitter, who co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging’s event in San Francisco, and is part of the ASA’s “2020 View: Your Blueprint for the Longevity Economy.” More information about the Boomer Business Summit, Lori Bitter, her book “The Grandparent Economy,” and the event coming up March 28, 2018, is available at our web site: NotOld-Better.com
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