Cover art for podcast The Niching Compass

The Niching Compass

76 EpisodesProduced by AllegraWebsite

A new approach to coaching for coaches

76 Episodes | 2019 - 2023

10 Questions for YouMap® Coaches: Julie Wyckoff

January 27th, 2023


Julie has over 20 years of experience as Career Counselor and Resume Writer. She provides strengths-based assessments, customized career …

10 Questions for YouMap® Coaches: Victoria Volk

January 19th, 2023


Welcome to the first interview in the 10 Questions for YouMap® for Coaches series. My goal in hosting these conversations is to highlight the work of my fellow YouMap® Coaches and give other coaches and people leaders …

2023 Announcement!

January 5th, 2023


Back in 2019 I was certified to use a tool called YouMap® in my coaching practice and it totally transformed my work.

3 1/2 years later I'm thrilled …

Spontaneous micro-episode - a Voxer message I sent another coach today

June 10th, 2022


I hope you hear something in this that helps you on your own journey.

Vox me your thoughts. I'm there @ allegrastein

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On Pricing your Coaching and Handling Price Objections

June 8th, 2022


Practicing handling pricing objections is an essential skill for any coaching wanting to run their own gig. I hope these ideas help you navigate those conversations more confidently and creatively.

Email me with your …

Having a hard time "finding a problem you want to solve?" Consider this alternative.

April 22nd, 2022


"Find a problem you want to solve" is good marketing advice, yes, but what if you're a coach who isn't lit up (yet) but a particular problem and …

A Conversation with Robbie Swale

February 28th, 2022


Check out Robbie's book - How to Start When You're Stuck -  here.

Learn more about Robbie at or

Robbie's LinkedIn:

Click here to listen to …

How to describe your coaching to others when you're still in a phase of experimenting, testing, playing, pivoting, and discovery!

February 2nd, 2022


Today's episode was inspired by a client of mine who asked, "so how do I tell people what they're going to get when they sign up for my email list?" ----- when she's in a super dynamic and exciting period of testing, …

You're invited to FebuShary!!

January 24th, 2022


FebuShary is members-only experiment we'll be running in the Misfit to Maverick coaching community starting February 1. If you've been itching to start shining your light and sharing your work, this is the place to be.

MicroEpisode: Training as a coach vs practicing coaching

January 20th, 2022


The critical difference between getting trained in something and practicing that thing.

With thanks to Seth Godin for the inspiration.

Thoughts? Reflections? Questions? Vox me @ Allegra Stein

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An idea for your very first project as a new (or burned out!) coach

January 14th, 2022


What if your first project wasn't to build a website, design an offer, or create a client?

What if, instead, it was simply to start talking to people?

email me:

Voxer: @ Allegra Stein

Become a …

Redefining "niche" in the land of coaching

December 2nd, 2021


The first step when talking about "niche" is to agree on how to define it. In this episode I share a recent evolution in my own thinking about …

Finding the audience that wants to experiment with you

October 29th, 2021


You don't need to have everything figured out before you start talking to others about your work. In fact, there's a whole sea of people out there …

What is Coaching? Insight #3 - An Empty Box

September 27th, 2021


Coaching as an empty container.

Email me:

Vox @ Allegra Stein

Get the weekly digest:

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"What is Coaching?": Insight #2

September 10th, 2021


What did you hear in this? What do you want to remember?

Take a moment to share your thoughts:

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"What is Coaching?": Insight #1

September 6th, 2021


What did you hear? What do you want to remember? Write and let me know!

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Allegra's Take: "how can I bring a more Maverick-y me to my messaging??"

August 6th, 2021


I'm so excited to be responding to a listener Question today!

Send your own thoughts and Qs to:

Check out YouMap® for Coaches over a

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A microepisode: Action doesn't have to be Massive to have Meaning

July 8th, 2021


Learn more about Allegra and get updates about upcoming opportunities to work together in a coaching cohort at

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Two Categories of Coaching Experiments

June 14th, 2021


If you're itching to take some action in your practice but don't know where to start, consider these two main categories of coaching experiments you can start playing with.

email me your thoughts!

How willing are you to suck at this whole coaching thing for a bit?

June 1st, 2021


The Coaching Industrial Complex puts so much pressure on new coaches to be GOOD and SUCCESSFUL right away, and subtly (or not so subtly) reinforces the idea that  if we're not "succeeding" it must be because there's …

Finding that sweet spot between your gifts and "what good coaches do"

May 30th, 2021


I am so excited to be back and sharing this idea with you today -- if you've at felt a conflict between your natural gifts and  what you think "good coaches do" or "good coaching is", this one is for you. What if, in …

4 Ways to engage with Clubhouse (if you want to)

March 1st, 2021


I've been keeping my mind open around how I might engage with Clubhouse over this past month and wanted to share 4 ways you could approach it (should …

Coaching Experiences - Container or Content?

December 22nd, 2020


When you consider what coaching experiences you could create, are you more inspired by the Content or the Container?


RELEASE THE NICHE (aka A Niche Bonfire)

December 1st, 2020


This one is for all of my fellow coaches who are totally over "niching" and "picking a niche" and all of that niche-business.


email me:

get on the list for upcoming free classes:

Redefining "Coaching Practice"

November 5th, 2020


What in the world does having a "coaching practice" even mean? 

email me:

learn more:

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Why "create my next paying client" isn't a Small Win

October 21st, 2020


In today's episode I talk about how "create my next paying client" is actually the result of lots of smaller practices.

Please email any thoughts or …

My take on How to Create your First Paying Coaching Client

October 2nd, 2020


The answer might not be what you expect.


learn more about Misfit to Maverick:

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The Coaching Industrial Complex

September 25th, 2020


My take on what I call The Coaching Industrial Complex.


learn more about Misfit to Maverick:

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Interview with Kristin Sherry, creator of YouMap®

September 16th, 2020


Listen and learn during this Master Class as Kristin Sherry, creator of YouMap®, shares her wisdom and insight around why understanding your Strengths, Values, Skills and personality based Interests is so important in …

"I want to coach! Where do I start???"

August 24th, 2020


In today's episode I answer a question sent to me by an awesome human who wants to begin coaching -- "where do I start???"

Send me your thoughts, reflections, and questions:

Get on the …

Turning ideas into coaching offers - an interview with Your Camp Counselor, Kari Howe

August 17th, 2020


Learn how coach Kari Howe went from idea --> offer with Idea Camp.

Find Kari and snag a spot in the next round of Idea Camp at You can also connect with Kari on Instagram (@yourcampcounselor

A Mini Rant: You don't need to master FB Marketing to start coaching

August 12th, 2020


Please share this episode with every coach you know.



PS - be sure to check out Misfit to Maverick and get on the early bird list!  Click here

Coaching vs. Everything But Coaching (EBC)

August 10th, 2020


Are you spending most of your time Coaching or in the land of Everything But Coaching (EBC)? In today's episode I aim to flip the script and invite you to give a good look at what part of your work you're giving the …

Want to reach your ideal clients? Use Coffee Talk instead of Coach Speak.

August 1st, 2020


I see amazing coaches describing their work using coach speak all the time.  I think every coach has done this, myself included. The way to reach your people, though, is to use THEIR words (coffee talk speak!), not …

Interview with Niching Compass alumni Penny Gambill!

July 20th, 2020


Coach Penny Gambill joins me today to talk about her work supporting women who are ready to reclaim control over their lingering drinking habits and …

A microepisode - Stop Asking Coaches for Feedback

July 9th, 2020


Want to know if your copy is clear? If your program makes sense?  Stop asking your fellow coaches and ask your audience instead.

(unless coaches are your audience!)

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The Conversation Project --- a total gamechanger.

July 8th, 2020


Unless coaches are your target market, stop asking them what they think of your offfer/website/freebie. Ask the people that you want to help DIRECTLY. A Conversation Project will give you help you do this.

I challenge …

5 Tips (not rules!) for Coaching Discovery Calls

June 22nd, 2020


Sharing a bit of my philosophy and approach to Discovery Calls through 5 "tips". This is by no means a rulebook or set of steps for everyone to …

Clearing out a financial systems roadblock: An Interview with STEM Career Coach Itzamarie Chevere Torres

June 18th, 2020


What if the one thing you think is holding you back from taking action in your coaching work could be cleared up by committing to just a few simple …

What I mean by "align to your work preferences"

May 29th, 2020


In today's episode I give a quick overview of what I mean by "work preferences" and why they're so important to know and be intentional about when crafting your coaching practice.

To receive invites to the upcoming free …

Their Map is the right fit for how THEY like to work. But what about how YOU like to work?

May 13th, 2020


The more I listen to other teachers try to tell you how to build a coaching practice, the more I realize, "but that's just the right way for how THEY like to work - it won't be a fit for everyone!!" I hope today's …

Is your dream client more motivated by LEAVING or GOING?

May 1st, 2020


As part of your next Coaching Project it may help to think about WHO you'd like to work with (for now!). Today's episode invites you to consider whether your dream clients are more motivated by LEAVING or GOING.

links …

Coaching Projects and Sourdough

April 19th, 2020


The answer to  coaching stuckness and overwhelm is Coaching Projects --- I am a master of them and am here to help YOU design and get started on your own!  Plus a quick note about what it all has to do with sourdough …

Your Coaching Highway vs a Coaching Project

April 7th, 2020


There's your coaching practice over the long term and there are the Coaching Projects you can take action on -- for now. Where are you spending your time?

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Microepisode -- The power of Date. Time. Place.

April 1st, 2020


One of my favorite ways to get in to action, and help YOU take action in your coaching practice.

(PS: I've got a date/time/place of my own. Check it out here:

Email me YOURS …

Micro-episode: Look for a PERSON, not PEOPLE.

March 31st, 2020


A <2 min episode on shifting your thinking from the many to the ONE.

Email me your lists:

And you're invited to my next free class if you're free!!  How to Not be a Coaching Clone -->

The Hammer and the Treehouse: i.e., your clients might not want what you've been trying to sell them.

March 30th, 2020


In today's episode I'm sharing a simple metaphor that has helped both me and my fellow coaches get more clear about how to describe our work in a way makes sense to our dream clients. I share the difference between …

Your Coaching Party

March 19th, 2020


1. Design a coaching party YOU're excited about 2. Don't just tell people about the party. Invite them.

IG: @allegrator


Niching Compass:

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Coronavirus, Gov. Andrew Cuomo, Strengths, and what all of it has to do with your coaching.

March 17th, 2020


The article below, inspiration for today's episode, is the perfect illustration of how your Strengths can SHINE when in the right environment. What …

on NOT being a coaching clone || i.e. you can go your own way

March 6th, 2020


This episode is for any coach out there who needs a bit of a pep talk and who may be tired of going down paths that simply aren't the right fit. Do not worry: There is no one right to build a practice or be a coach, but …

The You, Who, and How of being a Coach

February 28th, 2020


I think if you can figure out some combo of You, Who and How you're on your way to growing your practice. And if your Who and your How are still a work in progress, knowing and shining a light on who YOU are as a human …

Uncovering Your Coaching Identity

February 18th, 2020


Your coaching identity is uncovered by focusing on two simple things: Self-awareness around how you like to work and direct, pure coaching experience. This is where the rubber meets the road. Learn more in today's …

How Knowing (and Embracing!) Your Strengths Improves your Coaching and your Coaching Practice

February 6th, 2020


Identifying and embracing your Strengths is a game changer when it comes to building your coaching practice and defining HOW you show up in your work. In today's episode I cover Why knowing your Strengths is so …

A simple way to build your coaching practice: Ask One Person One Question at a Time

February 2nd, 2020


In this episode I share one of the simplest ways to build your coaching practice: "ask one person one question at a time."

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The Many Hats a Coach Can Wear

January 27th, 2020


In today's episode I share TEN hats that a coach can wear with hopes it helps you clarify the work you do with and for your clients!

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What's MISSING from the definition of "niche" for coaches

January 15th, 2020


Your unique role in this wide landscape of coaching is as much about who you are and HOW you do your work as it is about who you want to help. In …

The Coaching Landscape

January 12th, 2020


It can feel like Pandora's box, all of the different options we have as coaches to deliver our work and grow our practice. How do we navigate this landscape ahead of us?

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The Niching Compass, and my Beef with Niche!

January 7th, 2020


Our current definition of "niche" is not serving us, fellow coaches! Here's why.  

(also -  a new name. Again. Yay evolution!)

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Paving a two lane highway through the Wild West of coaching

December 31st, 2019


It can sometimes feel like being a coach and building a practice is like being in the Wild West - so many options, so much potential, and high chance of struggling with overwhelm or going down paths that end up being a …

The Simplest Way to Build a Coaching Practice

December 23rd, 2019


In chapter 3 of The Coaching Gap I share my point of view on the simplest way to create a client and stay in the work, as well as what I believe gets in the way.

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The Coaching Pyramid

December 19th, 2019


In this episode I break down the idea of being a coach and building a coaching practice in to three (with a bonus fourth!) digestible parts.

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Introducing: The Coaching Gap

December 17th, 2019


Exploring the space between coaching certification and building a coaching practice.

To learn more about YouMap for New Coaches visit:

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YouMap - who's it for and how can it help??

September 26th, 2019


Today I share a bit more about YouMap and answer some common questions. To learn more visit:


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How my YouMap is informing my coaching - Strengths

September 19th, 2019


Doing a bit of thought processing this morning. Had a strong insight this morning about how my Adaptability and Activator strengths inform my coaching and resonate with ideal clients.


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Ep 6: if you’re willing to feel you can do anything you want

August 7th, 2019


So often we hold back from doing what we want because we’re not willing to feel the feeling that could come with it. What if you were willing?


Ep 5: Q & A

August 5th, 2019


An answer to a listener’s question about the CTFAR model


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EP 4: Curiosity

July 9th, 2019


Whatever is going on in your life it’s so much more fun to examine it from a place of curiosity.


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EP 3: awareness

June 27th, 2019


Awareness. Another one of those ideas that means different things to different people. This is my take. I think awareness is the key to growth and change — AND it can be a tough skill to practice.


Send in a voice …


June 26th, 2019


In this episode I’m excited to share the OG tool I learned that catapulted me in to the world of self inquiry and coaching: CTFAR.


Send in a …

Welcome to The Coaching Apothecary!

June 25th, 2019


Hey there. So happy to have you here. I’m Allegra, a coach who loves to help people build self-awareness and take creative action. In this episode I tell you a bit more about my work and what you can expect from the …

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