Cover art for podcast The Naked Marketers

The Naked Marketers

63 EpisodesProduced by TruStory FMWebsite

The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand.

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When half is not quite a feast

July 31st, 2012


We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the …

Happy Pioneer Day!

July 24th, 2012


Dane wants you all to know that it's Pioneer Day in Utah, though he's not sure what that means, apart from the fact that there will be parades. Further, we talk about movies and releases, along with the future of the …

Jason O'Donnell talks whisky and smart social strategy

July 17th, 2012


Falling right in line with our mission of facilitating genius even in spite of ourselves, this week social support and all-around whiz kid Jason O'Donnell joins us from IBM to talk social strategy, community, tips, and …

Building your Brand Online, Fear, and Lead Balloons

July 11th, 2012


Pete's back from another trip to Chautauqua, NY and reports on his "Building Your Brand Online" class, some rants about storytelling, and a coda on Apple and EPEAT.

Pregnant Mothers Disagree

June 19th, 2012


First, and most important, Pete has a new haircut. We talk mostly about cheating, stealing, and Mad Men this week, with a touch of Instapaper's run on Howard Stern, the state of the Live Read Advertisement, and the …

Preparing for the Coming Singularity with Devon Stanfield

June 12th, 2012


We're talking about Singularity University today, with fresh grad Devon Stanfield. Singularity U is a change-the-world program designed to foster the …

It's Spelled 'Tfark'

May 22nd, 2012


Facebook is public! So, that's cool for some people and their new money. Kraft has insourced their new brand, and the results speak for themselves. …

Facebook, App Stores, and related holes in my head

May 15th, 2012


It's Facebook IPO week, people, and to celebrate, we're broadcasting live from Dane's lawn, where new sod has only just been placed. Should be an …

The Lies of the Google

April 24th, 2012


It's more on over-sharing this week, as Facebook crests 900 million active users preparing for next month's IPO. Facebook business vet heads to Pinterest. Instagram highlights the need for businesses to think more about …

When did I become the dupe?

April 17th, 2012


We talk privacy in search this week, social sharing on Facebook and how toilet reading is now a social thing. We talk about Dane's mom, which has to …

Target markets, being fiercely social, and Westeros

April 3rd, 2012


Dane drops the knowledge bomb today when he gets all smart with setting target markets. We talk about the role of focus in targeting, how to find …

Daisey, Fiction, and other things related to Social Media

March 20th, 2012


Mike Daisey made headlines for telling tales, and may just have deflated the importance of the whole issue as major media lampoons him. Marketers …

All this has happened before

March 13th, 2012


The Walking Dead has all but wrapped up season 2. Dane has much catching up to do. A listener inspires a much-needed rant on the power of imagery and why the masses are generally circumspect about advertising, and how …

Someone just gave me a meal!

March 8th, 2012


Rush Limbaugh feels the cold and mighty hand of social media as advertisers begin jumping ship. We talk a lot about old Rush this week, and how the …

Google Privacy, Evilness & Paucity of Critical Thinking

March 1st, 2012


Today's the day that Google unifies the big privacy policy in the sky. Now, your user history on one Google product will likely inform the results …

A 1x Bigger Target

February 16th, 2012


Dane finally makes good on his promise to age prematurely by succumbing to old man glasses, sort of. Path screws up, appologizes well, and is then …

Live from the hot tub

February 9th, 2012


The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane's failing eye site and quest for …

The iBooks Show

January 26th, 2012


Apple released it's new ebook design tool last week—will iBooks Author be the change we want to see in the world? Pete and Dane pull the tool and the …

Megan Who?

January 5th, 2012


It's the 2012 New Year explosapaloozer episode of the naked marketers! In this episode, Dane and Pete mourn the tragic resignation of Meg from the show, while we promise to talk about her a little bit every single week …

It's not a #trend. It's an #ad.

March 10th, 2011


Charlie Sheen. Yeah, we know. But seriously? #DickBar. Warner brings "The Dark Knight" to Facebook. Path is the perfect tool for Brett Favre. So to …

Culinary Delights

March 3rd, 2011


Coupon nagging. Everyone's favorite TED celebrates ads. Anti-abortion advertiser uses stock photos, pisses off mom. Facebook Like is oh so much more likable! iAd buy-in slashed. Twitter celebrates small advertisers. And …

They don't call them "Air Waitresses"

February 10th, 2011


Super Bowl ads. Groupon Gaff. Virgin Air loves Twitter. AOL loves HuffPo. @KennethCole. iCapitalism - the REAL Farmville.

On Love and Marriage and Food

February 4th, 2011


Facebook ads are awesome! Facebook ads suck! Zambia needs marketing help -- cries out to planet Earth. Absinthe is back, with a hinky LA accent. Home grown ads on Youtube.


January 28th, 2011


Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a …

Hanging with the Smart Kids

December 16th, 2010


Facebook is worth $2 billion clams, and is a hit for grandma, but students are chilling? MS adds ad-blocking to IE. And Samsung wants to wrap your goodies in tweets.

I love you, by Cheerios

December 2nd, 2010


Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us …

I can run faster than you

November 19th, 2010


Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down.

Healthy Living through Marketing — Guest Matt Gougler

November 5th, 2010


Mint mines data. T-Mobile mocks AT&T, practically begs for iPhone. Facebook deals go GeoLoco. This week on the show, health insurance industry marketer Matt Gougler joins us to talk about what recent changes in …

Talking too much, and other neat things about zombies — Guest Amanda Blum from Howling Zoe

November 3rd, 2010


Sears rocks the zombies in a pitch perfect halloween make-over. Politicians get all corn-doggy. This week on the show, Howling Zoe herself Amanda …

Do-Overs — Guest Jana Taylor from Benevity

October 22nd, 2010


Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral …

Don't Vote me Down — Guest Mounir Shita from Kimera Systems

October 15th, 2010


The boob tube still rules. Online ad revenue surprises no one: grows. Facebook rolls out votes in comments. And groups. And probably some privacy …

I'm small but I'm mighty! Guest Rick Turoczy from

October 8th, 2010


Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right …

Bigger, Better, Badder and Bronzer — Guests Lindsey Fosse and Darnell Holloway from Yelp!

September 9th, 2010


Long live local! Now you can check in at the bar, and your favorite TV show! How big is the big money big brands are spending on the Goog? Drake drops the D+ and lowers the bar in education advertising. Dane is in …

Chautauqua. You know? The one from the Backyardigans?

August 19th, 2010


This is a lost show. We recorded it, but never posted it. I think it's because it was somehow offensive to someone. I found the raw files, threw them in the template and ripped this out without listening through it. So, …

We're a Venti

August 5th, 2010


Women and fast food make men impatient. Shocker. Media companies go bloggy with Tumblr. Apple pulls the competitive mud-slinging vids. Kenny Powers …

Whips a'Cracking — Guest Matt Mullenweg from Wordpress

July 29th, 2010


Old Spice is still king of the viral hill. Times looses 90% of readership in honor of paygate. Geo-lo marketing not yet coming of age. Digital publishers rejoice -- ebooks are actually selling. iPad users are selfish …

Hillariawesome* — Guest Chris Skaggs from Soma Games

July 23rd, 2010


Apple press conference creates mud, invites others to roll in it. Newsweek finds 10 new ways Facebook can ruin your life. ComicCon is hot in San …

Silver Fish Hand Catch — Guest Doug Pollei from IKANO

July 15th, 2010


Apple maintains death grip on news cycle. Old Spice gets personal, W+K continues to shine. Chatroulette: now with smut channels. iAds earns dev $1400 …

Pulling a Dane — Guest Brian Kurth from

June 24th, 2010


Microsoft marketing shoulders in on International iPhone Day with new retail. Electrolux shows BP how Green is done. NPR has even more music …

We digress — Greg Schneider from 3BL Media

June 17th, 2010


Ad spending is up. You Facebook people have a real monetary value and you know what? You ain't worth much. You spend a lot of time online and you're a candidate for gambling AND gaming addiction from Virgin. iPhones …


June 10th, 2010


The lost episode. Megan has a review of her trip to the Cause Marketing Forum in Chicago. D8 hits and Jobs talks about Flash, market-dominance, and drive. Pete talks for a long time. Zuck sweats. Facebook moves from …

The 95th Percentile — Guest Maria Ogneva from Attensity

May 27th, 2010


Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K …

Spider-Man's Dilemma — Guest Frederick Van Johnson from Mediabytes Marketing

May 21st, 2010


"With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. …

Who needs real news? — Guest Andrew Sinkov from Evernote

May 7th, 2010


Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this …

Appy in the Dirty-Dirty — Guest Brian Dominguez from AT&T Mobility

April 30th, 2010


Apple's iAd program is predictably pricey. Facebook's going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone's watching you - even your drycleaner. LinkedIn is still …

What's the opposite of Facebook? — Guest Sean O'Driscoll from Ant's Eye View

April 23rd, 2010


Facebook's F8 conference hit this week with a whole new suite of tools for developers to help you serve up your internet life on a big fat platter. …

The Arbiters of Funny — Cheezburger CTO Scott Porad

April 16th, 2010


Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight …

When Father is Disappointed — Guest Jake Poinier from BoomVang Creative

April 12th, 2010


Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your …

On the Poor Boat — Guest Dave Olsen from HootSuite

April 2nd, 2010


Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave …

Boots on the Ground at SxSW Interactive with Dave Olsen and John Biehler

March 20th, 2010


Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to …

Appropriate Dogs for Evil-Doers — Guest Chris Krueger

March 19th, 2010


This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show …

Electric Dreams, Hydration, and the Market Do-gooder — Guest Perry Gruber from NEDWater

March 12th, 2010


This week we talk and walk down memory lane with historic Wired work. Lindsey Lohan sues again, Devo drives the best weird color test …

On Being Soft Spoken and Smart — Guest Michael Pollack from SoloStream

February 23rd, 2010


This week we take on Google's Buzz, NBC's anemic Olympic coverage. Then, Michael Pollack joins us to talk about business communication, and the …

Facilitators of Genius

February 15th, 2010


Our first show goes off with nary a hitch. Join us and hear how much we love the iPad for no good rational reason at all, why we are fostering a gentle but roiling boil of angst in the general direction of geo-social …

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