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The My Journey Experience

63 EpisodesProduced by Brian PickowiczWebsite

The goal of My Journey is to inspire people to lead a healthier, more passionate & fulfilling life. My name is Brian Pickowicz, I am a Transformative Fitness Coach & my purpose is to help others transform their lives by first bettering their physical health. We all have a story; it is our goal to cr… read more


Episode #6 | William Grazione | The Value of a Good Fitness Coach | Fitness Coaching | My Journey

“My Mission is to Abolish Bad Coaches”

William Grazione is a physique coach, IFPA Pro natural bodybuilder, and the Co-Founder of the Fitness Online Coaching Academy.
William’s career could be best personified through one word: GRIT.
Following his college graduation, he found himself working as a janitor at his local gym. Through the process of discovering his passion for bodybuilding and guiding other, he was able to carve out a space for himself as one of the prominent names in fitness coaching. Following the launch of his coaching company, Metabolic Evolution, he and his former client, Amanda Bucci, began building the first online fitness coaching certification program, FOCA. Through his journey in bodybuilding, fitness coaching & entrepreneurship William’s mission is resolute: to abolish bad coaches from the industry.

In this podcast we discuss:
Who is the ideal person to serve as a Fitness Coach, and why? (00:25)
Defining the approach of knowledgeable & client-focused coach. (05:03)
What is Food Education and why is it something that everyone must understand? (07:52)
The Current State of Fitness Coaching. (20:40)
The Mission of The Fitness Online Coaching Academy (22:30)
How to Shift your personal identity to serve others? (48:10)
The Utility of Rage and how to overcome negative habits within your life? (01:02:30)

You can find William at:


Thank you all for tuning in & don’t forget to review us on itunes to become the Reviewer of the Week!

To learn more about how you can get started on working together to transform your body & health, visit me at !

Thank you again & Remember, the Journey begins with You.

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