This is a special episode.
It is coming live from the European Forum Alpbach where Nicolaj is interviewing Geanne van Arkel a household name in the area of sustainable development.
This episode is packed with living proof of how industries can adapt their processes and use sustainability as a driver for profit.
In 1994 after the CEO and founder Ray Anderson noticed that his company wasn't in alignment with the Planetary Boundaries (https://en.wikipedia.org/wiki/Planetary_boundaries) and after reading the works of experts like Paul Hawken (https://www.drawdown.org/) Interface began its mission to eliminate any negative impact the company may have on the environment by 2020.
As the Head of Sustainable of Development Geanne van Arkel sits on a wealth of knowledge on the field of sustainability, but this podcast will give you a broad overview of how a decision and a dedicated team can create a vision that is in alignment with nature.
You will learn:
-> How sustainability has become an unique selling point for Interface to attract talent and increase profits
-> How we have to change our attitude toward CO2 and see it as a resource instead of an enemy
-> Why the principle of a circular economy mainly is about adapting the blueprint given to us by nature
And much more.
Feel free to SHARE this episode with your peers who are sceptical about an economy in alignment with our sustainability goal.
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