The Ministry of Motion Pictures Podcast
In the 1930's Minister James K. Friedrich said, "The motion picture camera, like the printing press, is a gift from God. We can use it for God's purpose." The Ministry of Motion Pictures seeks to advance the Christian film movement by engaging with Christian filmmakers and examining the landscape of… read more
Reaching the Rising Aspirational Audience with Andy Peterson
Andy Peterson is Senior Creative Media Executive of Aspiration Entertainment where he has helped launch dozens of feature films and series projects. He is also leading Aspirations documentary initiative called Docs/ology, and in 2012 he founded the Justice Film Festival which is held in NYC every November.
Aspiration has a unique grid that they use in developing and marketing projects. While they do aim projects at a faith-based market, their target audience is a lesser known, yet potentially larger consumer that they identify as the "rising aspirational audience." This audience includes much of the faith-based audience, but also reaches those who feel they are not being serviced by the existing dimensions of faith-based media.
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Listen to The Ministry of Motion Pictures Podcast
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