In this episode, we speak to Nir Bashan, a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.
Connect with Nir:
The Creator Mindset: https://www.nirbashan.com/colored-section-1
06:24 Did you know that creativity can be applied to any aspect of your businesses?
11:30 Without creativity, humans would still be animals
14:11 How innovation is about looking at your products and services in a new and exciting way
18:02 Covid or any crisis can be a call to action to drive meaningful change
19:09 What stops us from being creative?
27:34 We all need to feel psychologically safe in order to get creative and drive innovation.
28:13 You can relearn how to use your creativity so it is repeatable and scalable?
33:20 Anyone, not embracing creativity is limiting their potential to make more money, be more effective or coming up with the next great amazing thing.
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