The Messengers

Working with outside agencies like PR firms, advertising agencies, and marketing agencies can cause a lot of problems for entrepreneurs and small …

Price comparison shopping has become so prevalent that it's starting to have negative consequences for business owners and consumers who only look at price without evaluating the value provided by both low- and …

Digital printing is a relative newcomer in the world of printed media and we often face a lot of questions with regard to when we choose to use one process over the other. On this episode of The Messengers podcast (…

Many business and individuals are guilty of failing to follow the most basic of cyber security steps to protect their own information, and the …

One of the hardest things for entrepreneurs and small business owners to wrap their heads around when it comes to marketing and advertising their …

Many entrepreneurs and businesses spend far too much time, effort, and money on logo design.

While your logo holds some importance, it’s not the …

Deploying your website is just step one in the long process of maximizing that shiny new domain name you just purchased. All of the effort getting things just right is wasted if you’re not measuring the performance of …

To some, direct mail sounds like an outdated marketing method. But with the oversaturation we’re seeing in digital marketing mediums, it’s as (or more) effective than ever. In fact, for many marketers, it’s the single …

Keeping your website up-to-date can be one of the most difficult tasks for a small business. Very few small businesses and entrepreneurs are able to …

Search engine optimization, or SEO, can be one of the hardest aspects of digital marketing. But with the majority of people picking from the first …

No matter the particular marketing piece, the goal is to drive the user/reader/listener/viewer to take an action.

Your design might be a masterpiece, …

Facebook advertising can be incredibly valuable ... but it can also be daunting or, even worse, a complete waste of money if not done properly.

We often see money being thrown at the platform without measuring any …

Promotional items can be largely hit-or-miss.

On one hand, your t-shirts, pens, and notepads could do a great job at keeping your company name in …

"The most underrated skill in business is being nice." - Mark Cuban

We've seen firsthand how true that is. Cultivating positive working relationships …

In an increasingly-mobile world, a custom mobile app for your business might seem like a surefire way to drive revenue and make what you offer more convenient for your customers.

Unfortunately, most people underestimate …

Modern marketing is all about effective storytelling.

Fortunately, the tools to tell those stories have never been more accessible.

The problem is, …

Many small businesses often feel like their biggest threat is competition, especially from large corporations.

While competition certainly plays a …

 The Messengers are back, this time with special guest Messenger, Darrah Brustein.

Darrah is the founder of Network Under 40, an Atlanta Georgia based business meant to help young professionals with networking and …

It’s inevitable that every entrepreneur, business owner, and professional is going to experience failure.

What distinguishes successful entrepreneurs …

The perfect advertising campaign is a well-balanced mix of creativity and clarity. The idea is to make the message memorable while not losing the clarity of the product or service you're selling in the process.

Often, …

In today’s digital landscape, photo and video are the two main driving forces behind modern marketing campaigns. No matter how good the copy is, …

One of the biggest mistakes business owners make when working on marketing is worrying too much about what they like and not enough about what their customers or prospects will respond to.

When creating a marketing …

Boasting open rates that approach 100% and action rates nearly 20x higher than email, text message (SMS) marketing is a much more efficient way to communicate with highly-engaged customers and prospects.

Strict opt-in …

 We’ve noticed a trend that a lot of businesses believe customer service is an easy place to save on costs.

Customer service is one of the primary areas in your business that needs to be invested in, not an opportunity …

Many small businesses make the mistake of either looking at the wrong metrics when analyzing their social media platforms or outsourcing their social media altogether with the expectation that they can just be hands-off …

In this episode of The Messengers podcast, Chris Searles and Rob Seifert address the issue of measuring whether you’re getting a return out of the investment you’re making in the marketing efforts for your business or …

The print buying process can be confusing for new business owners or new marketers. Chris and Rob spent some time on the latest episode of The Messengers podcast talking through some of the more common questions clients …

The most successful companies aren’t the ones that take any business that walks through the door, but ones that know their ideal customer and have …

New co-host Rob Seifert joins Chris Searles for the first time to discuss Valentine's Day promotions and ways to identify under-served and under-represented markets throughout the year.

John and Chris discuss how to track the return on your social media investment; what big brands and businesses are doing well and where they're falling short, and what small businesses and marketers can do to make sure …

On this episode, The Messengers (Chris Searles & John Finnerty) discuss specific tips you can use to up your marketing and advertising game this …

In this episode, Chris and John introduce themselves and their backgrounds, what sparked their interest in producing a podcast together, and touch on a number of topics including entrepreneurship, marketing buzzwords …