Cover art for podcast The Messengers

The Messengers

32 EpisodesProduced by Chris SearlesWebsite

The Messengers are here to discuss all things marketing, advertising, and entrepreneurship. Improve your messaging to increase awareness and engagement for your business, products, and services and make a more lasting connection with your customers. Support this podcast:… read more

32 Episodes | 2019

How to Work with a Marketing or Advertising Agency

September 25th, 2019


Working with outside agencies like PR firms, advertising agencies, and marketing agencies can cause a lot of problems for entrepreneurs and small …

Cost vs Value

August 29th, 2019


Price comparison shopping has become so prevalent that it's starting to have negative consequences for business owners and consumers who only look at price without evaluating the value provided by both low- and …

Digital Printing vs Offset Printing

August 21st, 2019


Digital printing is a relative newcomer in the world of printed media and we often face a lot of questions with regard to when we choose to use one process over the other. On this episode of The Messengers podcast (

Cyber Security Basics

August 13th, 2019


Many business and individuals are guilty of failing to follow the most basic of cyber security steps to protect their own information, and the …

How to Set a Marketing Budget

August 7th, 2019


One of the hardest things for entrepreneurs and small business owners to wrap their heads around when it comes to marketing and advertising their …

Logo Design

July 31st, 2019


Many entrepreneurs and businesses spend far too much time, effort, and money on logo design.

While your logo holds some importance, it’s not the …

How to Use Google Analytics

July 23rd, 2019


Deploying your website is just step one in the long process of maximizing that shiny new domain name you just purchased. All of the effort getting things just right is wasted if you’re not measuring the performance of …

How to Use Direct Mail to Supercharge Your Marketing

July 16th, 2019


To some, direct mail sounds like an outdated marketing method. But with the oversaturation we’re seeing in digital marketing mediums, it’s as (or more) effective than ever. In fact, for many marketers, it’s the single …

Redesigning Your Website the Right Way

July 9th, 2019


Keeping your website up-to-date can be one of the most difficult tasks for a small business. Very few small businesses and entrepreneurs are able to …

Everything You Need to Know About Search Engine Optimization (SEO)

July 2nd, 2019


Search engine optimization, or SEO, can be one of the hardest aspects of digital marketing. But with the majority of people picking from the first …

Using Data to Inform Design Decisions

June 25th, 2019


No matter the particular marketing piece, the goal is to drive the user/reader/listener/viewer to take an action.

Your design might be a masterpiece, …

Facebook Advertising 101

June 20th, 2019


Facebook advertising can be incredibly valuable ... but it can also be daunting or, even worse, a complete waste of money if not done properly.

We often see money being thrown at the platform without measuring any …

Promotional Items that Actually Work!

June 14th, 2019


Promotional items can be largely hit-or-miss.

On one hand, your t-shirts, pens, and notepads could do a great job at keeping your company name in …

It Doesn't Pay to Be an A$$h*&^%

June 4th, 2019


"The most underrated skill in business is being nice." - Mark Cuban

We've seen firsthand how true that is. Cultivating positive working relationships …

Does Your Business Need a Mobile App?

May 28th, 2019


In an increasingly-mobile world, a custom mobile app for your business might seem like a surefire way to drive revenue and make what you offer more convenient for your customers.

Unfortunately, most people underestimate …

Should You Invest In Content Marketing?

May 22nd, 2019


Modern marketing is all about effective storytelling.

Fortunately, the tools to tell those stories have never been more accessible.

The problem is, …

You Can't Out-Walmart Walmart

May 13th, 2019


Many small businesses often feel like their biggest threat is competition, especially from large corporations.

While competition certainly plays a …

Darrah Brustein: Designing Your Life

April 29th, 2019


 The Messengers are back, this time with special guest Messenger, Darrah Brustein.

Darrah is the founder of Network Under 40, an Atlanta Georgia based business meant to help young professionals with networking and …

My Biggest Failure (So Far) ... and What I Learned

April 22nd, 2019


It’s inevitable that every entrepreneur, business owner, and professional is going to experience failure.

What distinguishes successful entrepreneurs …

Balancing Creativity and Clarity in Your Marketing & Advertising

April 15th, 2019


The perfect advertising campaign is a well-balanced mix of creativity and clarity. The idea is to make the message memorable while not losing the clarity of the product or service you're selling in the process.

Often, …

Should You Hire a Professional Photographer?

April 8th, 2019


In today’s digital landscape, photo and video are the two main driving forces behind modern marketing campaigns. No matter how good the copy is, …

It's Not About You! Always Put the User First

April 1st, 2019


One of the biggest mistakes business owners make when working on marketing is worrying too much about what they like and not enough about what their customers or prospects will respond to.

When creating a marketing …

Text Marketing Delivers Big Results

March 25th, 2019


Boasting open rates that approach 100% and action rates nearly 20x higher than email, text message (SMS) marketing is a much more efficient way to communicate with highly-engaged customers and prospects.

Strict opt-in …

Customer Service is an Investment, Not an Expense

March 18th, 2019


 We’ve noticed a trend that a lot of businesses believe customer service is an easy place to save on costs.

Customer service is one of the primary areas in your business that needs to be invested in, not an opportunity …

Should You Outsource Your Social Media?

March 11th, 2019


Many small businesses make the mistake of either looking at the wrong metrics when analyzing their social media platforms or outsourcing their social media altogether with the expectation that they can just be hands-off …

Marketing is Meaningless if You’re Not Measuring Your Results

March 4th, 2019


In this episode of The Messengers podcast, Chris Searles and Rob Seifert address the issue of measuring whether you’re getting a return out of the investment you’re making in the marketing efforts for your business or …

New Marketer's Guide to Buying Print

February 25th, 2019


The print buying process can be confusing for new business owners or new marketers. Chris and Rob spent some time on the latest episode of The Messengers podcast talking through some of the more common questions clients …

The Power of Saying No - Turning Down Work

February 18th, 2019


The most successful companies aren’t the ones that take any business that walks through the door, but ones that know their ideal customer and have …

Identifying Under-served Markets

February 11th, 2019


New co-host Rob Seifert joins Chris Searles for the first time to discuss Valentine's Day promotions and ways to identify under-served and under-represented markets throughout the year.

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Social Media ROI

February 11th, 2019


John and Chris discuss how to track the return on your social media investment; what big brands and businesses are doing well and where they're falling short, and what small businesses and marketers can do to make sure …

Holiday Marketing Tips

February 11th, 2019


On this episode, The Messengers (Chris Searles & John Finnerty) discuss specific tips you can use to up your marketing and advertising game this …

Introduction to the Messengers & Marketing Buzzwords

February 11th, 2019


In this episode, Chris and John introduce themselves and their backgrounds, what sparked their interest in producing a podcast together, and touch on a number of topics including entrepreneurship, marketing buzzwords …

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