Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to he… read more
Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody, Co-Founder & CMO of Gated, to outline Melissa’s unique journey of category creation while concurrently building a product for the digital market, as well as what it takes to shape consumer behavior with those products and to get consumers talking in a way that benefits your marketing efforts.
Let’s get started!
At the start, Gated had virtually no product to market and 100 beta users who Melissa’s team had listened to closely for one year. For Melissa, showing up with a strictly organic approach from the start (i.e, not rushing the consumer to use Gated or utilizing paid ads) and educating potential consumers on Gated’s benefits led to roughly 750 signups in its first day, and 300,000 impressions on social content. For Melissa, the “Lightning Strike” moment came from Gated’s initial widespread appeal on social media — particularly comments that the marketing efforts appeared like they were executed by a much larger team.
A bit more about Melissa:
Melissa is the Co-Founder & CMO at Gated, the self-proclaimed “noise-canceling headphones for your inbox.” Starting as a high school teacher, Melissa quickly transitioned to the marketing world; after a 14-year stint at Google (and many more mentoring startups and advising investment funds), Melissa jumped to startup marketing strategy, where she works hard to grow world-class brands from the ground up. Melissa is also the host of the podcast "2 Pizza Marketing," a podcast designed for small-team marketers.
Connect with Melissa:
Connect with Mike & Gaby @ Proofpoint Marketing:
Proofpoint Marketing Website: www.proofpoint.marketing
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